BRAPPS: Growth Hacking Mobile - Saulo Arruda [Jera]

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    23-Aug-2014

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Speed Talk - Growth Hacking Mobile - Saulo Arruda [Jera]

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  • @sauloarruda Growth Hacking Mobile @sauloarruda
  • @sauloarruda @sauloarruda Programador, Hacker, Abafador de Granada, Vendedor, Marqueteiro, Empreendedor CEO e co-fundador da Jera, presidente do StartupMS Mentor de vrias Startups e programas de acelerao Casado, pai de 2 meninas Msico aposentado, cozinheiro amador, ciclista de nal de semana
  • @sauloarruda Que raios Growth Hacking?
  • @sauloarruda P.S. I love you. Get your free email at Hotmail. http://www.skilledup.com/learn/marketing/become-a-growth-hacker-review-growthhackertv/
  • @sauloarruda
  • @sauloarruda http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
  • @sauloarruda
  • @sauloarruda
  • @sauloarruda
  • @sauloarruda
  • @sauloarruda Download (x1000) 0 20 40 60 80 Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14 Downloads iOS Downloads Android Fun Sounds Instant Buttons
  • @sauloarruda Download (x1000) 0 20 40 60 80 Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14 Downloads iOS Downloads Android ASO Fun Sounds Instant Buttons
  • @sauloarruda Receitas (US$) 0 2000 4000 6000 8000 Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14 No Ads Admob Placed Fun Sounds Instant Buttons
  • @sauloarruda Receitas (US$) 0 2000 4000 6000 8000 Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14 No Ads Admob Placed ASO Reteno Fun Sounds Instant Buttons Full Banner
  • @sauloarruda Sean Ellis, who is credited with being the rst to blog about growth hacking, says about growth hackers A person whose true north is growth http://www.startup-marketing.com/where-are-all-the-growth-hackers/
  • @sauloarruda Andrew Chen says about growth hacking Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of How do I get customers for my product? and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
  • @sauloarruda Patrick Vlaskovics: Youre WRONG! So, all you startups crying for a Growth Hacker to join your startup pre-Product-Market Fit to effectively rescue you; you simply dont get it. And no true Growth Hacker will join you http://www.whiteboardmag.com/what-is-a-growth-hacker-and-is-growth-hacking-bullshit/
  • @sauloarruda http://www.quicksprout.com/the-denitive-guide-to-growth-hacking/
  • @sauloarruda Actionable Goals! Increase daily active users Increase content creation by 2x Think about your goals as nested hierarchies, and until you reach the nest where things can actually be marked off as individual tasks
  • @sauloarruda Without analytics, goals are empty All growth hackers begin with a dull axe, but the edge gets sharper as a function of time. Just dont give up.
  • @sauloarruda Every startup has inherent strengths or assets that can be used as leverage. When there is something at your disposal which requires little energy, but can produce big results, then you've found a lever.
  • @sauloarruda Write down your hypotheses beforeyou execute an experiment Do not be naive about the resources needed to run the experiment Do not get discouraged by the initial results Learn from success and failure
  • @sauloarruda Have a control group Utilize A/B test When to give up on an experiment
  • @sauloarruda Now its time to select a new experiment, or an optimized version of a previous experiment! Success is more a byproduct of tenacity, and less a child of luck
  • @sauloarruda BINGO!
  • @sauloarruda Ferramentas de um Growth Hacker
  • @sauloarruda Analytics Email marketing Content Marketing Landing Pages A/B Tests UX PR SEO / ASO SEM / Ads Afliate Push Notications Marketplaces Social media APIs / Crawling
  • @sauloarruda Aaron Ginn in "Dening A Growth Hacker: Debunking The 6 Most Common Myths About Growth Hacking" The secret is the mindset, not the toolset http://techcrunch.com/2012/12/08/dening-a-growth-hacker-6-myths-about-growth-hackers/
  • @sauloarruda Product-market Fit vem antes de crescimento
  • @sauloarruda http://www.quicksprout.com/the-denitive-guide-to-growth-hacking-chapter-4/
  • @sauloarruda Life Hacking
  • @sauloarruda "No se esquea de viver"
  • @sauloarruda Obrigado!
  • @sauloarruda @sauloarruda saulo@jera.com.br http://slideshare.net/sauloarruda