BRAPPS: Como o Facebook pode potencializar sua Startups - Wesley Barbosa

  • Published on
    23-Aug-2014

  • View
    427

  • Download
    1

DESCRIPTION

Keynote - Como o Facebook pode potencializar sua startups - Wesley Barbosa [Facebook]

Transcript

  • Renato Goulart PMD Market Development, Latam Wesley Barbosa PMD Market Development, Brazil
  • One team ClientAgency
  • Power Editor
  • Ns no iremos construir tudo!
  • Preferred Marketing Developers Tornando o marketing mais simples e eficaz atravs de parcerias tecnolgicas
  • A community of best-in-class developers focused on making social marketing easier and more effective 45+ Pases Disponibiliza de solues de marketing customizadas, construidas para encontrar os objetivos de negcios dos clientes Entrega melhores performances e resultados Cria eficincia em compra de Ads e gerenciamento de Pginas www.facebook.com/PMD
  • PMD automation
  • A PMD tests & scales, identifying pockets of success. For example, an online retailers red dresses campaign may show strong results. The PMD then creates multiple subsets of the red dresses campaign to test PMD automation
  • Test Targeting options The red dresses subsets are automatically created by the PMDs tool. Multiple variations of the creative, messaging and targeting can then be used to drive further performance improvements. This process of test, optimise and scale happens in near real-time at great scale, automatically. Red Dresses Long Red dresses Short Red dresses Casual Red dresses Formal Red dresses Test various images Test various creative
  • Pages PMDs help advertisers manage its presence on Facebook
  • Ads PMDs help advertisers and agencies manage advertising campaigns on Facebook
  • Apps PMDs build advanced platform integration for brands
  • Insights PMDs provide dashboards that helps advertisers on the decision making process
  • One team ClientAgency
  • One team ClientAgencyPMD
  • HACKATHON
  • Informaes: PMD: https://developers.facebook.com/docs/ preferredmarketingdevelopers/ E-MAIL: wesleyb@fb.com
  • Thank You