Matriz FODA Qu Es La Matriz FODA

  • Published on
    11-Apr-2016

  • View
    45

  • Download
    0

DESCRIPTION

administracion en salud

Transcript

  • 0DWUL])2'$4XpHVOD0DWUL])2'$"

    GDWDWH[WKWPOFKDUVHW XWI&KVW\OH'PDUJLQ$S[S[S[%SDGGLQJ$S[S[S[%IRQWVL]H

    4XpHVOD0DWUL])2'$"

    /DVLJOD)2'$HVXQDFUyVWLFRGH)RUWDOH]DVIDFWRUHVFUtWLFRVSRVLWLYRVFRQORV

    TXHVHFXHQWD2SRUWXQLGDGHVDVSHFWRVSRVLWLYRVTXHSRGHPRVDSURYHFKDU

    XWLOL]DQGRQXHVWUDVIRUWDOH]DV'HELOLGDGHVIDFWRUHVFUtWLFRVQHJDWLYRVTXHVH

    GHEHQHOLPLQDURUHGXFLU\$PHQD]DVDVSHFWRVQHJDWLYRVH[WHUQRVTXH

    SRGUtDQREVWDFXOL]DUHOORJURGHQXHVWURVREMHWLYRV

    7DPELpQVHSXHGHHQFRQWUDUHQGLIHUHQWHVELEOLRJUDItDVHQFDVWHOODQRFRPR0DWUL]GH$QiOLVLV'$)2RELHQ6:270DWUL[HQLQJOpV

    '$)2'HELOLGDGHV$PHQD]DV)RUWDOH]DV\2SRUWXQLGDGHV

    6:276WUHQJKWV:HDNQHVVHV2SSRUWXQLWLHV7KUHDWV

    /DPDWUL])2'$HVXQDKHUUDPLHQWDGHDQiOLVLVTXHSXHGHVHUDSOLFDGDDFXDOTXLHUVLWXDFLyQLQGLYLGXRSURGXFWRHPSUHVDHWFTXHHVWpDFWXDQGRFRPRREMHWRGHHVWXGLRHQXQPRPHQWRGHWHUPLQDGRGHOWLHPSR

    (VFRPRVLVHWRPDUDXQDUDGLRJUDItDGHXQDVLWXDFLyQSXQWXDOGHORSDUWLFXODUTXHVHHVWHHVWXGLDQGR/DVYDULDEOHVDQDOL]DGDV\ORTXHHOODVUHSUHVHQWDQHQODPDWUL]VRQSDUWLFXODUHVGHHVHPRPHQWR/XHJRGHDQDOL]DUODVVHGHEHUiQWRPDUGHFLVLRQHVHVWUDWpJLFDVSDUDPHMRUDUODVLWXDFLyQDFWXDOHQHOIXWXUR

    (ODQiOLVLV)2'$HVXQDKHUUDPLHQWDTXHSHUPLWHFRQIRUPDUXQFXDGURGHODVLWXDFLyQDFWXDOGHOREMHWRGHHVWXGLRSHUVRQDHPSUHVDXRUJDQL]DFLyQHWFSHUPLWLHQGRGHHVWDPDQHUDREWHQHUXQGLDJQyVWLFRSUHFLVRTXHSHUPLWHHQIXQFLyQGHHOORWRPDUGHFLVLRQHVDFRUGHVFRQORVREMHWLYRV\SROtWLFDVIRUPXODGRV

    /XHJRGHKDEHUUHDOL]DGRHOSULPHUDQiOLVLV)2'$VHDFRQVHMDUHDOL]DUVXFHVLYRVDQiOLVLVGHIRUPDSHULyGLFDWHQLHQGRFRPRUHIHUHQFLDHOSULPHURFRQHOSURSyVLWRGHFRQRFHUVLHVWDPRVFXPSOLHQGRFRQORVREMHWLYRVSODQWHDGRVHQQXHVWUDIRUPXODFLyQHVWUDWpJLFD(VWRHVDFRQVHMDEOHGDGRTXHODVFRQGLFLRQHVH[WHUQDVHLQWHUQDVVRQGLQiPLFDV\DOJXQRVIDFWRUHVFDPELDQFRQHOSDVRGHOWLHPSRPLHQWUDVTXHRWURVVXIUHQPRGLILFDFLRQHVPtQLPDV

    /DIUHFXHQFLDGHHVWRVDQiOLVLVGHDFWXDOL]DFLyQGHSHQGHUiGHOWLSRGHREMHWRGHHVWXGLRGHOFXDOVHWUDWH\HQTXHFRQWH[WRORHVWDPRVDQDOL]DQGR

    (QWpUPLQRVGHOSURFHVRGH0DUNHWLQJHQSDUWLFXODU\GHODDGPLQLVWUDFLyQGHHPSUHVDVHQJHQHUDOGLUHPRVTXHODPDWUL])2'$HVHOQH[RTXHQRVSHUPLWHSDVDUGHODQiOLVLVGHORVDPELHQWHVLQWHUQR\H[WHUQRGHODHPSUHVDKDFLDODIRUPXODFLyQ\VHOHFFLyQGHHVWUDWHJLDVDVHJXLUHQHOPHUFDGR

  • 0DWUL])2'$4XpHVOD0DWUL])2'$"

    GDWDWH[WKWPOFKDUVHW XWI&KVW\OH'PDUJLQ$S[S[S[%SDGGLQJ$S[S[S[%IRQWVL]H

    (OREMHWLYRSULPDULRGHODQiOLVLV)2'$FRQVLVWHHQREWHQHUFRQFOXVLRQHVVREUHODIRUPDHQTXHHOREMHWRHVWXGLDGRVHUiFDSD]GHDIURQWDUORVFDPELRV\ODVWXUEXOHQFLDVHQHOFRQWH[WRRSRUWXQLGDGHV\DPHQD]DVDSDUWLUGHVXVIRUWDOH]DV\GHELOLGDGHVLQWHUQDV

    (VHFRQVWLWX\HHOSULPHUSDVRHVHQFLDOSDUDUHDOL]DUXQFRUUHFWRDQiOLVLV)2'$&XPSOLGRHOPLVPRHOVLJXLHQWHFRQVLVWHHQGHWHUPLQDUODVHVWUDWHJLDVDVHJXLU

    3DUDFRPHQ]DUXQDQiOLVLV)2'$VHGHEHKDFHUXQDGLVWLQFLyQFUXFLDOHQWUHODVFXDWURYDULDEOHVSRUVHSDUDGR\GHWHUPLQDUTXHHOHPHQWRVFRUUHVSRQGHQDFDGDXQD

    $VXYH]HQFDGDSXQWRGHOWLHPSRHQTXHVHUHDOLFHGLFKRDQiOLVLVUHVXOWDUtDDFRQVHMDEOHQRVyORFRQVWUXLUODPDWUL])2'$FRUUHVSRQGLHQWHDOSUHVHQWHVLQRWDPELpQSUR\HFWDUGLVWLQWRVHVFHQDULRVGHIXWXURFRQVXVFRQVLJXLHQWHVPDWULFHV)2'$\SODQWHDUHVWUDWHJLDVDOWHUQDWLYDV

    7DQWRODVIRUWDOH]DVFRPRODVGHELOLGDGHVVRQLQWHUQDVGHODRUJDQL]DFLyQSRUORTXHHVSRVLEOHDFWXDUGLUHFWDPHQWHVREUHHOODV(QFDPELRODVRSRUWXQLGDGHV\ODVDPHQD]DVVRQH[WHUQDV\VRORVHSXHGHWHQHULQJHUHQFLDVREUHODVHOODVPRGLILFDQGRORVDVSHFWRVLQWHUQRV

    )RUWDOH]DVVRQODVFDSDFLGDGHVHVSHFLDOHVFRQTXHFXHQWDODHPSUHVD\TXHOHSHUPLWHWHQHUXQDSRVLFLyQSULYLOHJLDGDIUHQWHDODFRPSHWHQFLD5HFXUVRVTXHVHFRQWURODQFDSDFLGDGHV\KDELOLGDGHVTXHVHSRVHHQDFWLYLGDGHVTXHVHGHVDUUROODQSRVLWLYDPHQWHHWF

    2SRUWXQLGDGHVVRQDTXHOORVIDFWRUHVTXHUHVXOWDQSRVLWLYRVIDYRUDEOHVH[SORWDEOHVTXHVHGHEHQGHVFXEULUHQHOHQWRUQRHQHOTXHDFW~DODHPSUHVD\TXHSHUPLWHQREWHQHUYHQWDMDVFRPSHWLWLYDV

    'HELOLGDGHVVRQDTXHOORVIDFWRUHVTXHSURYRFDQXQDSRVLFLyQGHVIDYRUDEOHIUHQWHDODFRPSHWHQFLDUHFXUVRVGHORVTXHVHFDUHFHKDELOLGDGHVTXHQRVHSRVHHQDFWLYLGDGHVTXHQRVHGHVDUUROODQSRVLWLYDPHQWHHWF

    $PHQD]DVVRQDTXHOODVVLWXDFLRQHVTXHSURYLHQHQGHOHQWRUQR\TXHSXHGHQOOHJDUDDWHQWDULQFOXVRFRQWUDODSHUPDQHQFLDGHODRUJDQL]DFLyQ

    $FRQWLQXDFLyQVHHQXPHUDQGLIHUHQWHVHMHPSORVGHODVYDULDEOHVTXHGHEHPRVWHQHUHQFXHQWDDOPRPHQWRGHDQDOL]DUODVIRUWDOH]DVODVGHELOLGDGHVODVRSRUWXQLGDGHV\ODVDPHQD]DV

    (MHPSORVGH)RUWDOH]DV

    %XHQDPELHQWHODERUDO3URDFWLYLGDGHQODJHVWLyQ&RQRFLPLHQWRGHOPHUFDGR*UDQGHVUHFXUVRVILQDQFLHURV%XHQDFDOLGDGGHOSURGXFWRILQDO3RVLELOLGDGHVGHDFFHGHUDFUpGLWRV(TXLSDPLHQWRGH~OWLPDJHQHUDFLyQ([SHULHQFLDGHORVUHFXUVRVKXPDQRV5HFXUVRVKXPDQRVPRWLYDGRV\FRQWHQWRV3URFHVRVWpFQLFRV\DGPLQLVWUDWLYRVGHFDOLGDG&DUDFWHUtVWLFDVHVSHFLDOHVGHOSURGXFWRTXHVHRIHUWD&XDOLGDGHVGHOVHUYLFLRTXHVHFRQVLGHUDGHDOWRQLYHO

  • 0DWUL])2'$4XpHVOD0DWUL])2'$"

    GDWDWH[WKWPOFKDUVHW XWI&KVW\OH'PDUJLQ$S[S[S[%SDGGLQJ$S[S[S[%IRQWVL]H

    (MHPSORVGH'HELOLGDGHV

    6DODULRVEDMRV(TXLSDPLHQWRYLHMR)DOWDGHFDSDFLWDFLyQ3UREOHPDVFRQODFDOLGDG5HDFWLYLGDGHQODJHVWLyQ0DODVLWXDFLyQILQDQFLHUD,QFDSDFLGDGSDUDYHUHUURUHV&DSLWDOGHWUDEDMRPDOXWLOL]DGR'HILFLHQWHVKDELOLGDGHVJHUHQFLDOHV3RFDFDSDFLGDGGHDFFHVRDFUpGLWRV)DOWDGHPRWLYDFLyQGHORVUHFXUVRVKXPDQRV3URGXFWRRVHUYLFLRVLQFDUDFWHUtVWLFDVGLIHUHQFLDGRUDV

    (MHPSORVGH2SRUWXQLGDGHV

    5HJXODFLyQDIDYRU&RPSHWHQFLDGpELO0HUFDGRPDODWHQGLGR1HFHVLGDGGHOSURGXFWR,QH[LVWHQFLDGHFRPSHWHQFLD7HQGHQFLDVIDYRUDEOHVHQHOPHUFDGR)XHUWHSRGHUDGTXLVLWLYRGHOVHJPHQWRPHWD

    (MHPSORVGH$PHQD]DV

    &RQIOLFWRVJUHPLDOHV5HJXODFLyQGHVIDYRUDEOH&DPELRVHQODOHJLVODFLyQ&RPSHWHQFLDPX\DJUHVLYD$XPHQWRGHSUHFLRGHLQVXPRV6HJPHQWRGHOPHUFDGRFRQWUDtGR7HQGHQFLDVGHVIDYRUDEOHVHQHOPHUFDGR&RPSHWHQFLDFRQVROLGDGDHQHOPHUFDGR,QH[LVWHQFLDGHFRPSHWHQFLDQRVHVDEHFRPRUHDFFLRQDUiHOPHUFDGR

    (ODQiOLVLV)2'$QRVHOLPLWDVRODPHQWHDHODERUDUFXDWUROLVWDV/DSDUWHPiVLPSRUWDQWHGHHVWHDQiOLVLVHVODHYDOXDFLyQGHORVSXQWRVIXHUWHV\GpELOHVODVRSRUWXQLGDGHV\ODVDPHQD]DVDVtFRPRODREWHQFLyQGHFRQFOXVLRQHVDFHUFDGHODWUDFWLYRGHODVLWXDFLyQGHOREMHWRGHHVWXGLR\ODQHFHVLGDGGHHPSUHQGHUXQDDFFLyQHQSDUWLFXODU6yORFRQHVWHWLSRGHDQiOLVLV\HYDOXDFLyQLQWHJUDOGHO)2'$HVWDUHPRVHQFRQGLFLRQHVGHUHVSRQGHULQWHUURJDQWHVWDOHVFRPR

    7LHQHODFRPSDxtDSXQWRVIXHUWHVLQWHUQRVRFDSDFLGDGHVIXQGDPHQWDOHVVREUHODVFXDOHVVHSXHGDFUHDUXQDHVWUDWHJLDDWUDFWLYD"/RVSXQWRVGpELOHVGHODFRPSDxtDODKDFHQFRPSHWLWLYDPHQWHYXOQHUDEOH\OD

  • 0DWUL])2'$4XpHVOD0DWUL])2'$"

    GDWDWH[WKWPOFKDUVHW XWI&KVW\OH'PDUJLQ$S[S[S[%SDGGLQJ$S[S[S[%IRQWVL]H

    GHVFDOLILFDQSDUDEXVFDUFLHUWDVRSRUWXQLGDGHV"4XpSXQWRVGpELOHVQHFHVLWDFRUUHJLUODHVWUDWHJLD"4XpRSRUWXQLGDGHVSRGUiEXVFDUFRQp[LWRODFRPSDxtDPHGLDQWHODVKDELOLGDGHVFDSDFLGDGHV\UHFXUVRVFRQORVTXHFXHQWD"4XpDPHQD]DVGHEHQSUHRFXSDUPiVDORVGLUHFWLYRV\TXpPRYLPLHQWRVHVWUDWpJLFRVGHEHQFRQVLGHUDUSDUDFUHDUXQDEXHQDGHIHQVD"(VWiIXQFLRQDQGRELHQODHVWUDWHJLDDFWXDO"4XpHVWUDWHJLDVGHEHPRVDGRSWDU"&XiQVyOLGDHVODSRVLFLyQFRPSHWLWLYDGHODHPSUHVD"&XiOHVVRQORVSUREOHPDVHVWUDWpJLFRVTXHHQIUHQWDODFRPSDxtD"

    ,PSRUWDQFLDGHODQiOLVLV)2'$SDUDODWRPDGHGHFLVLRQHVHQODVHPSUHVDV

    /DWRPDGHGHFLVLRQHVHVXQSURFHVRFRWLGLDQRPHGLDQWHHOFXDOVHUHDOL]DXQDHOHFFLyQHQWUHGLIHUHQWHVDOWHUQDWLYDVDORVHIHFWRVGHUHVROYHUODVPiVYDULDGDVVLWXDFLRQHVDQLYHOODERUDOIDPLOLDUVHQWLPHQWDOHPSUHVDULDOHWFHVGHFLUHQWRGRPRPHQWRVHGHEHQWRPDQGHFLVLRQHV

    3DUDUHDOL]DUXQDDFHUWDGDWRPDGHGHFLVLyQVREUHXQWHPDHQSDUWLFXODUHVQHFHVDULRFRQRFHUORFRPSUHQGHUOR\DQDOL]DUORSDUDDVtSRGHUGDUOHVROXFLyQ(VLPSRUWDQWHUHFRUGDUTXHVLQSUREOHPDQRSXHGHH[LVWLUXQDVROXFLyQ

    3RUORDQWHULRU\DQWHVGHWRPDUFXDOTXLHUGHFLVLyQODVHPSUHVDVGHEHUtDQDQDOL]DUODVLWXDFLyQWHQLHQGRHQFXHQWDODUHDOLGDGSDUWLFXODUGHORTXHVHHVWiDQDOL]DQGRODVSRVLEOHVDOWHUQDWLYDVDHOHJLUHOFRVWRGHRSRUWXQLGDGGHHOHJLUFDGDXQDGHODVDOWHUQDWLYDVSRVLEOHV\ODVFRQVHFXHQFLDVIXWXUDVGHFDGDHOHFFLyQ

    /RVLJQLILFDWLYR\SUHRFXSDQWHHVTXHH[LVWHXQDJUDQFDQWLGDGGHHPSUHVDVTXHHQIUHQWDQVXVSUREOHPDVWRPDQGRGHFLVLRQHVGHIRUPDDXWRPiWLFDHLUUDFLRQDOQRHVWUDWpJLFD\QRWLHQHQHQFXHQWDTXHHOUHVXOWDGRGHXQDPDODREXHQDHOHFFLyQSXHGHWHQHUFRQVHFXHQFLDVHQHOp[LWRRIUDFDVRGHODHPSUHVD

    /DVRUJDQL]DFLRQHVGHEHUtDQUHDOL]DUXQSURFHVRPiVHVWUXFWXUDGRTXHOHVSXHGDGDUPiVLQIRUPDFLyQ\VHJXULGDGSDUDODWRPDGHGHFLVLRQHV\DVtUHGXFLUHOULHVJRGHFRPHWHUHUURUHV(OSURFHVRTXHGHEHUtDQXWLOL]DUODVHPSUHVDVSDUDFRQRFHUVXVLWXDFLyQUHDOHVOD0DWUL]GHDQiOLVLV)2'$

    /DLPSRUWDQFLDGHFRQIHFFLRQDU\WUDEDMDUFRQXQDPDWUL]GHDQiOLVLV)2'$UHVLGHHQTXHHVWHSURFHVRQRVSHUPLWHEXVFDU\DQDOL]DUGHIRUPDSURDFWLYD\VLVWHPiWLFDWRGDVODVYDULDEOHVTXHLQWHUYLHQHQHQHOQHJRFLRFRQHOILQGHWHQHUPiV\PHMRULQIRUPDFLyQDOPRPHQWRGHWRPDUGHFLVLRQHV

    6LELHQODKHUUDPLHQWDHVWUDWpJLFDLGHDOSDUDSODVPDUODPLVLyQODYLVLyQODVPHWDVORVREMHWLYRV\ODVHVWUDWHJLDVGHXQDHPSUHVDHVHO3ODQGH1HJRFLRVUHDOL]DQGRFRUUHFWDPHQWHHODQiOLVLV)2'$VHSXHGHQHVWDEOHFHUODVHVWUDWHJLDV2IHQVLYDV'HIHQVLYDVGH6XSHUYLYHQFLD\GH5HRUGHQDPLHQWRQHFHVDULDVSDUDFXPSOLUFRQORVREMHWLYRVHPSUHVDULDOHVSODQWHDGRV

    $TXtVHRIUHFHXQDSUiFWLFDSODQLOODSDUDUHDOL]DUGHIRUPDFRUUHFWD\RUGHQDGDHODQiOLVLV)2'$

  • 0DWUL])2'$4XpHVOD0DWUL])2'$"

    GDWDWH[WKWPOFKDUVHW XWI&KVW\OH'PDUJLQ$S[S[S[%SDGGLQJ$S[S[S[%IRQWVL]H

    )RUWDOH]DV 'HELOLGDGHV

    )

    )

    )

    9DULDEOHV HVWUXFWXUDOHV LQWHUQDV GH GLItFLOHOLPLQDFLyQ R UHGXFFLyQ HVWUDWHJLDV D ODUJRSOD]R

    '

    '

    2SRUWXQLGDGHV $PHQD]DV

    2

    2

    2

    3HUPDQHQWHV

    QRDVRFLDGDVDQXHVWUDVGHELOLGDGHV

    $

    $

    &LUFXQVWDQFLDOHV

    DVRFLDGDVDQXHVWUDVGHELOLGDGHV

    $

    $

    8QDYH]FRPSOHWDGDODSODQLOODFRQODVYDULDEOHVFRUUHVSRQGLHQWHVDFDGDIDFWRUHOSDVRVLJXLHQWHHVHODQiOLVLVGHODVPLVPDV\ODSUHSDUDFLyQGHODVHVWUDWHJLDVGHDFFLyQFRUUHVSRQGLHQWHDODUHDOLGDGHYLGHQFLDGD

    /DIRUPDGHSUHVHQWDFLyQPiVDFHUWDGDGHODIRUPXODFLyQGHHVWUDWHJLDVHVODVLJXLHQWH

    (VWUDWHJLDV(

    (((((

    $OPRPHQWRGHHVFULELUODVGLIHUHQWHVHVWUDWHJLDVVHGHEHQFRORFDUODVUHIHUHQFLDVGHODVYDULDEOHVDQDOL]DGDVHQODSODQLOOD)2'$FRUUHVSRQGLHQWHVDORVIDFWRUHVIRUWDOH]DVGHELOLGDGHVRSRUWXQLGDGHV\DPHQD]DV

    (M

  • 0DWUL])2'$4XpHVOD0DWUL])2'$"

    GDWDWH[WKWPOFKDUVHW XWI&KVW\OH'PDUJLQ$S[S[S[%SDGGLQJ$S[S[S[%IRQWVL]H

    (QODSODQLOODGHDQiOLVLVHQ'HELOLGDGHVHQFRQWUDPRV'SHUVRQDODSiWLFRSRFRFRPSURPHWLGRFRQORVUHVXOWDGRVGHODHPSUHVD

    (VWUDWHJLDV(SDUD'SUHSDUDUSURJUDPDVGHFDSDFLWDFLyQ\PRWLYDFLyQGHSHUVRQDO

    (VSHUDPRVTXHHVWHPDWHULDOKD\DVHUYLGRSDUDDWHQGHUVXVLQTXLHWXGHV\VDWLVIDFHUVXVQHFHVLGDGHVGHLQIRUPDFLyQ\FRQRFLPLHQWRVREUHHOWHPD

    (QFDVRGHQHFHVLWDUD\XGDSDUDODFRQIHFFLyQGHXQDQiOLVLV)2'$SURIHVLRQDOYLVLWHQXHVWURDSDUWDGRVHUYLFLRV

    6LWLHQHVXJHUHQFLDVTXHSXHGDQVHU~WLOHV\FRQVWUXFWLYDVSDUDPHMRUDUHVWDLQIRUPDFLyQQRGXGHHQHQYLDUQRVVXVDSRUWHV