A Business Case for User-Centered Design

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Sept 21, 2010 presentation by Alisan Atvur, Info Retail

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A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010TalkA business case for user-centered experience designalisan_atvurtwitter#atvurquestions?www.atvur.comsite#uxFriday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Raise your hand ifyou have had to convince someone of the value of user-centered design. Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Raise your hand ifyouve had an argument about the role of a user-experience professional.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Raise your hand ifyou have client relationships that lasted for an extended period of time (longer than 12 months).Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010GoalHelp our clients to discover the value of user-centered design.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010How to useEach of these thoughts is a conversation you could have with your client. The topics are meant to be thought-provoking and but not so politically charged that they can compromise your relationships with your colleagues, your clients and your employees.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010thoughtBefore you are a consumeryou are a user. Can you see the value in both?Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010consumption |knsm(p) sh n|the purchase and use of goods and services by the public Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010consumption |knsm(p) sh n|the purchase and use of goods and services by the public the action of using something or the state of being used for some purposeuse|yos|Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010You learn information about a lawnmower by watching a commercial.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010You learn information about a lawnmower by watching a commercial.You visit a website to learn more about that lawnmower.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010You learn information about a lawnmower by watching a commercial.You read the signage in the store around and about the lawnmower.You visit a website to learn more about that lawnmower.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010You learn information about a lawnmower by watching a commercial.You interact with the packaging of the lawnmower.You read the signage in the store around and about the lawnmower.You visit a website to learn more about that lawnmower.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010You physically interact with the lawnmower.You learn information about a lawnmower by watching a commercial.You interact with the packaging of the lawnmower.You read the signage in the store around and about the lawnmower.You visit a website to learn more about that lawnmower.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010You physically interact with the lawnmower.You learn information about a lawnmower by watching a commercial.You buy the lawnmower.You interact with the packaging of the lawnmower.You read the signage in the store around and about the lawnmower.You visit a website to learn more about that lawnmower.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010You physically interact with the lawnmower.You learn information about a lawnmower by watching a commercial. You use the lawnmower to cut the crab grass in your lawn. However, you run over your kids Nerf howler football, which breaks your lawnmowers belt.You buy the lawnmower.You interact with the packaging of the lawnmower.You read the signage in the store around and about the lawnmower.You visit a website to learn more about that lawnmower.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010You physically interact with the lawnmower.You learn information about a lawnmower by watching a commercial. You use the lawnmower to cut the crab grass in your lawn. However, you run over your kids Nerf howler football, which breaks your lawnmowers belt.You buy the lawnmower.You buy an extra belt for your lawnmower online.You interact with the packaging of the lawnmower.You read the signage in the store around and about the lawnmower.You visit a website to learn more about that lawnmower.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010You physically interact with the lawnmower.You learn information about a lawnmower by watching a commercial.You read the instructions for installing the new belt for your lawnmower.You use the lawnmower to cut the crab grass in your lawn. However, you run over your kids Nerf howler football, which breaks your lawnmowers belt.You buy the lawnmower.You buy an extra belt for your lawnmower online.You interact with the packaging of the lawnmower.You read the signage in the store around and about the lawnmower.You visit a website to learn more about that lawnmower.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010You physically interact with the lawnmower.You learn information about a lawnmower by watching a commercial.You read the instructions for installing the new belt for your lawnmower.You use the lawnmower to cut the crab grass in your lawn. However, you run over your kids Nerf howler football, which breaks your lawnmowers belt.You buy the lawnmower.You install the belt and tell your kids to put up their toys.You buy an extra belt for your lawnmower online.You interact with the packaging of the lawnmower.You read the signage in the store around and about the lawnmower.You visit a website to learn more about that lawnmower.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010You physically interact with the lawnmower.You learn information about a lawnmower by watching a commercial.You read the instructions for installing the new belt for your lawnmower.You use the lawnmower to cut the crab grass in your lawn. However, you run over your kids Nerf howler football, which breaks your lawnmowers belt.You buy the lawnmower.You install the belt and tell your kids to put up their toys.You buy an extra belt for your lawnmower online.You interact with the packaging of the lawnmower.You read the signage in the store around and about the lawnmower.You visit a website to learn more about that lawnmower.use use use use use consumption use consumption use useFriday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010thoughtDivergent and convergent thinking bring about meaningful innovation.A common side effect of meaningful innovation is that it is often lucrative.Do you seek user-centered innovation or market-driven change?Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Divergent Thinking Convergent ThinkingFriday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Convergent ThinkingDivergent ThinkingFriday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Convergent ThinkingDivergent ThinkingPrevious solutionthat no longer worksFriday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Convergent ThinkingDivergent ThinkingPrevious solutionthat no longer worksFriday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Convergent ThinkingDivergent ThinkingPrevious solutionthat no longer worksFriday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Convergent ThinkingDivergent ThinkingPrevious solutionthat no longer worksFriday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Convergent ThinkingDivergent ThinkingPrevious solutionthat no longer worksDoes this design decision result in a positive change For the company? For the user? Both?Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010This process can be good for the company and the user. Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010thoughtBeating a competitor is the battle. Improving your industry is the war. User-centered design can do both.What is your fight strategy?Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010thoughtUser-centered design is a cultural decision with company implications (and vice versa).Do you work within a culture?If so, how does the culture regard the user?Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010thoughtIf you are not listening to your users,you are not listening to your users.Its fiscally dangerous to assume omniscience.Do you see the difference in value between user research and market research?Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010thoughtUser-centered designis its own marketing campaign.Is the story of your marketing relevant to the use of your product or service?Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010User-centered redesign of their products were the centerpiece of the recent marketing campaign.14% growth in sales (while their competitors went down)Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010thoughtIf your product or service is not user-friendly,it is not a long-term solution. Is your business philosophy to pay for series of short-term patches or invest in longer-term approaches?(Note: To choose to iterate is a mature philosophy)Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010In closingEach interaction in our lives is a gift.Designing experiences is an honor.Friday, September 24, 2010 A Business Case for User-Centered Experience Design by Alisan Atvur, Sept 2010Thank youalisan_atvurtwitter questions?www.atvur.comsite#atvur #uxFriday, September 24, 2010