Emotional UX Design by Insuk Ko

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Slide 1 EMOTIONAL UX DESIGN Insuk Ko UI & UX Designer It is for making your website work better Why? Emotional ux Example: similar error different interactions of sites. (beautiful things work better) Sure, the design of your site is important in providing information about your brand and guiding people to taking specific actions, but UX is more than the interaction with your site. What happens after your users visit your website? Where do they go? Are they calling you? Are they placing an order? Are they stopping into your brick and mortar? If and/or when they take the next step to becoming a customer, how are you delighting them (along the way and after they become a customer)? Ensuring your customers are happy is part of UX. In fact, itâs a big part of it. 2 It also make a profound imprint on our long-term memory Why? Emotional ux To evoke positive emotion to attract and retain users / - To engage users and get them excited about the service or brand of the site/ Talking bout advertisement effect, Whether we recognize or not It came up when we have to make decision. 3 âPeople will forget what you said, and what you did, but they will never forget the way you made them feel.â - Maya Angelou- 4 What IS? Emotional ux Survival Fulfilled VS 5 6 7 Pleasurable Maslowâs Hierarchy of Needs. What IS? Emotional ux Pleasurable Usable Reliable Functional Esteem Love & Belonging Safety Physiology Self actualization We could certainly live contented lives meeting only the bottom three strata of the needs pyramidâphysiological comfort, safety, and belonging. But itâs in that top layer that we can live a truly fulfilled life. 8 CASE STUDY / Emotional ux Terje Haakonsen Photojojo MailChimp 9 EMOTION Implementing HOW TO / Emotional ux 10 Nice small kindness HOW TO / Emotional ux Talking bout advertisement effect, Whether we recognize or not It came up when we have to make decision. 11 Humor HOW TO / Emotional ux Humor is an effective way to connect with people. A good laugh or even a little smile can break the ice and make people feel comfortable. However, humor is also a delicate matter because it is extremely difficult to generalize. Whatâs hilarious for one person might be ridiculous, embarrassing or even insulting to someone else. 12 Humor HOW TO / Emotional ux Humor is an effective way to connect with people. A good laugh or even a little smile can break the ice and make people feel comfortable. However, humor is also a delicate matter because it is extremely difficult to generalize. Whatâs hilarious for one person might be ridiculous, embarrassing or even insulting to someone else. 13 HOW TO / Emotional ux Humor Feathers / iphone app for twitter 14 HOW TO / Emotional ux Humor 15 HOW TO / Emotional ux Friendly 16 HOW TO / Emotional ux Friendly 17 HOW TO / Emotional ux Friendly 18 HOW TO / Emotional ux Caring 19 HOW TO / Emotional ux Caring 20 HOW TO / Emotional ux Connected 21 HOW TO / Emotional ux Connected 22 HOW TO / Emotional ux Proper Img 23 HOW TO / Emotional ux Proper Img 24 HOW TO / Emotional ux Personality 25 Personality Can website itself has a personality? * Branding / Emotional ux If your brand is a person, who would it be? 26 Brand Name Over View Brand Traits Personality Map Visual Lexicon Voice Copy Example Engagement Methods Brand Persona Branding / Emotional ux Distribute BP of mailChimp 27 Exercise Branding / Emotional ux 01. Shall we build brand persona on True Coffee website? 02. Letâs make wireframe based on your Brand Persona Mockingbird - http://www.axure.com/ 28 Reference Branding / Emotional ux Caravan Seattleâs best coffee Kinfolk Ouur 29 Design for human Emotional ux In the end, it is for human, not user. What you see / eat / think become you, so you as a designer need to experience lots of positive things in order to produce good design. Humanistic value is fundamental concern to the designer, People visit your website is not just user but person like you, and your beloved ones. 30 WHO You are Emotional ux Aware of What you see, what you eat, what you feel, determines who you are. Experience good, positive things to influence on your design. How you are? What you want to make? How you want to make? How you want to tell it to people? 31
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Slide 1 EMOTIONAL UX DESIGN Insuk Ko UI & UX Designer It is for making your website work better Why? Emotional ux Example: similar error different interactions of sites.…