• @wearesocialsg • 1 DIGITAL IN 2016 WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL, SOCIAL, AND MOBILE DATA, TRENDS, AND STATISTICS wearesocial SIMON KEMP • WE ARE SOCIAL
  • @wearesocialsg • 2 http://wearesocial.com/sg/
  • @wearesocialsg • 3 COUNTRIES INCLUDED IN THIS OVERVIEW 1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 EGYPT 7 FRANCE 8 GERMANY 9 HONG KONG 10 INDIA 11 INDONESIA 12 ITALY 13 JAPAN 14 MALAYSIA 15 MEXICO 16 NIGERIA 17 THE PHILIPPINES 18 POLAND 19 RUSSIA 20 SAUDI ARABIA 21 SINGAPORE 22 SOUTH AFRICA 23 SOUTH KOREA 24 SPAIN 25 THAILAND 26 TURKEY 27 UNITED ARAB EMIRATES 28 UNITED KINGDOM 29 UNITED STATES 30 VIETNAM 21 9 5 4 10 24 15 22 7 19 12 20 8 13 1 16 23 6 2 3 11 18 14 17 25 26 27 28 29 30
  • @wearesocialsg • 4 WELCOME Welcome to We Are Social’s DIGITAL IN 2016 report, collating all the key data, statistics and trends you need to understand the state of digital, social and mobile media around the world today. We’ve received numerous requests for data on additional countries over the past few years, so we’ve split this year’s report into three distinct parts: DIGITAL IN 2016 § This report, which contains regional and global overviews, together with in-depth profiles of 30 of the world’s top economies. Click here to access our previous reports. 2016 DIGITAL YEARBOOK § A separate report, which contains high-level profiles of 232 countries around the world. Read and download We Are Social’s 2016 Digital Yearbook by clicking here. EXECUTIVE SUMMARY § Our analysis of this year’s key data and trends, together with our forecasts for the coming twelve months. Read We Are Social’s Executive Summary by clicking here. If you have any questions about what these trends might mean for your organisation, or if you’d like to know how We Are Social can help you make sense of them, visit us at wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg. http://bit.ly/DSM2016YB http://bit.ly/DSM2016ES mailto:[email protected] http://twitter.com/wearesocialsg http://wearesocial.com http://bit.ly/wassgss
  • @wearesocialsg • 5 CLICK HERE TO ACCESS WE ARE SOCIAL’S 2016 DIGITAL YEARBOOK, WHICH CONTAINS HIGH-LEVEL DATA SNAPSHOTS FOR 232 COUNTRIES WORLDWIDE http://bit.ly/DSM2016YB
  • @wearesocialsg • 6 GLOBAL & REGIONAL OVERVIEWS
  • @wearesocialsg • 7 GLOBAL DIGITAL SNAPSHOT INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 7.395 JAN 2016 URBANISATION: 54% 3.419 PENETRATION: 46% 2.307 PENETRATION: 31% 3.790 PENETRATION: 51% 1.968 PENETRATION: 27%
  • @wearesocialsg • 8 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF UNIQUE MOBILE USERS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. +10% +10% +4% +17% +332 MILLION +219 MILLION +141 MILLION +283 MILLION
  • @wearesocialsg • 9 SHARE OF GLOBAL USERSJAN2016 NORTH AMERICA 5% 9% 9% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 9% 7% 7% WEST EUROPE 6% %9 10% 7% CENTRAL ASIA 1%
  • @wearesocialsg • 10 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 1,201 URBANISATION: 41% 349 PENETRATION: 29% 129 PENETRATION: 11% 986 vs POPULATION: 82% 102 PENETRATION: 8% DIGITAL IN AFRICA
  • @wearesocialsg • 11 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +14% +25% +20% +47.2 MILLION +25.3 MILLION +17.1 MILLION ANNUAL GROWTH: AFRICA +9% +84.4 MILLION
  • @wearesocialsg • 12 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 997 URBANISATION: 81% 665 PENETRATION: 67% 511 PENETRATION: 51% 1,072 vs POPULATION: 108% 437 PENETRATION: 44% DIGITAL IN THE AMERICAS
  • @wearesocialsg • 13 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +6% +6% +9% +38.9 MILLION +28.6 MILLION +37.5 MILLION ANNUAL GROWTH: THE AMERICAS +1% +9.6 MILLION
  • @wearesocialsg • 14 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 4,116 URBANISATION: 47% 1,662 PENETRATION: 40% 1,211 PENETRATION: 29% 3,860 vs POPULATION: 94% 1,066 PENETRATION: 26% DIGITAL IN ASIA-PACIFIC
  • @wearesocialsg • 15 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +12% +14% +21% +199.0 MILLION +145.8 MILLION +187.3 MILLION ANNUAL GROWTH: ASIA-PACIFIC +4% +155.6 MILLION
  • @wearesocialsg • 16 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 838 URBANISATION: 73% 616 PENETRATION: 73% 393 PENETRATION: 47% 1,102 vs POPULATION: 132% 305 PENETRATION: 36% DIGITAL IN EUROPE
  • @wearesocialsg • 17 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +4% +3% +6% +25.9 MILLION +11.2 MILLION +18.2 MILLION ANNUAL GROWTH: EUROPE +1% +13.5 MILLION
  • @wearesocialsg • 18 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 242 URBANISATION: 71% 128 PENETRATION: 53% 63 PENETRATION: 26% 298 vs POPULATION: 123% 58 PENETRATION: 24% DIGITAL IN THE MIDDLE EAST
  • @wearesocialsg • 19 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +17% +13% +66% +21.4 MILLION +7.5 MILLION +23.0 MILLION ANNUAL GROWTH: THE MIDDLE EAST +3% +8.9 MILLION
  • @wearesocialsg • 20 GLOBAL INTERNET USAGE
  • @wearesocialsg • 21 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNET USEJAN2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. 46% 88% 60% 29% 53% 83% 64% 54% 68% 44% 40% 27% 41% REGIONAL INTERNET PENETRATION FIGURES
  • @wearesocialsg • 22 INTERNET USE: REGIONAL OVERVIEWJAN2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION INTERNET USERS, IN MILLIONS INTERNET PENETRATION 54% 27% 29% 83% 88% 64% 41% 60% 53% 44% 68% 40% 867 480 349 345 315 271 259 254 128 96 27 27 EA ST AS IA SO UT H AS IA AF RI C A W ES T EU RO PE N O RT H AM ER IC A EA ST EU RO PE SO UT H EA ST AS IA SO UT H AM ER IC A M ID D LE EA ST C EN TR AL AM ER IC A O C EA N IA C EN TR AL AS IA
  • @wearesocialsg • 23 INTERNET USE BY COUNTRYJAN2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. NATIONAL INTERNET PENETRATION FIGURES 96 % 92 % 91 % 91 % 90 % 89 % 88 % 87 % 86 % 82 % 80 % 79 % 77 % 72 % 68 % 67 % 64 % 63 % 58 % 58 % 56 % 53 % 52 % 50 % 49 % 49 % 47 % 46 % 46 % 34 % 28 % U AE U K C AN AD A JA PA N SO U TH K O RE A G ER M AN Y AU ST RA LI A U SA FR AN C E SI N G AP O RE AR G EN TI N A H O N G K O N G SP AI N RU SS IA M AL AY SI A PO LA N D SA U D I A RA BI A IT AL Y TU RK EY BR AZ IL TH AI LA N D N IG ER IA EG YP T VI ET N AM C H IN A SO U TH A FR IC A M EX IC O PH IL IP PI N ES G LO BA L AV ER AG E IN D O N ES IA IN D IA
  • @wearesocialsg • 24 INTERNET RANKINGSJAN2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. # COUNTRY % USERS 01 ICELAND 98% 324,518 02 BERMUDA 97% 68,280 03 NORWAY 96% 5,047,528 04 DENMARK 96% 5,452,151 05 ANDORRA 96% 82,148 06 UAE 96% 8,807,226 07 NETHERLANDS 95% 16,143,879 08 LUXEMBOURG 95% 541,206 09 FAROE ISLANDS 95% 47,762 10 SWEDEN 94% 9,216,226 # COUNTRY % USERS 214 NORTH KOREA 0.03% 7,200 213 NIGER 2.0% 395,990 212 CHAD 2.5% 356,678 211 CONGO (DEM. REP.) 3.0% 2,381,254 210 ETHIOPIA 3.7% 3,700,000 209 GUINEA-BISSAU 3.8% 70,000 208 SIERRA LEONE 4.0% 260,000 207 CENTRAL AFRICAN REP. 4.4% 217,279 206 SOMALIA 4.6% 500,000 205 BURUNDI 4.6% 526,372 BASED ON INTERNET PENETRATION IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST INTERNET PENETRATION LOWEST INTERNET PENETRATION
  • @wearesocialsg • 25 TIME SPENT ON THE INTERNETJAN2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE 5.2 5.2 4.9 4.7 4.7 4.7 4.7 4.6 4.6 4.6 4.4 4.4 4.4 4.3 4.2 4.2 4.1 4.1 3.9 3.8 3.8 3.6 3.6 3.4 3.3 3.3 3.1 2.9 3.9 3.2 3.0 3.9 3.5 3 .5 1.4 2.4 3.6 3.4 3.6 1.3 3.1 1.9 2.1 2.6 3.8 2.2 1.3 1.6 1.9 1.1 1.0 2.5 1.3 2.2 1.9 0.6 BR AZ IL PH IL IP PI N ES SO U TH A FR IC A TH AI LA N D AR G EN TI N A IN D O N ES IA RU SS IA VI ET N AM M AL AY SI A M EX IC O U AE PO LA N D IN D IA U S SI N G AP O RE TU RK EY SA U D I A RA BI A IT AL Y C AN AD A U K SP AI N AU ST RA LI A FR AN C E C H IN A G ER M AN Y H O N G K O N G SO U TH K O RE A JA PA N
  • @wearesocialsg • 26 SHARE OF WEB TRAFFIC BY DEVICE SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device. BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: JAN 2016 56% 39% 5% 0.1% -9% +21% -21% -10%
  • @wearesocialsg • 27 MOBILE’S SHARE OF WEB TRAFFICJAN2016 • Source: StatCounter, Q1 2016. PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES 82 % 75 % 70 % 66 % 55 % 51 % 49 % 47 % 46 % 45 % 41 % 40 % 39 % 36 % 34 % 32 % 31 % 29 % 29 % 28 % 27 % 27 % 26 % 26 % 24 % 22 % 22 % 21 % 19 % 19 % 12 % N IG ER IA SO U TH A FR IC A IN D O N ES IA IN D IA SA U D I A RA BI A PO LA N D U AE M AL AY SI A TU RK EY TH AI LA N D SI N G AP O RE C H IN A G LO BA L AV ER AG E JA PA N M EX IC O SP AI N AR G EN TI N A H O N G K O N G PH IL IP PI N ES U K U SA AU ST RA LI A SO U TH K O RE A BR AZ IL VI ET N AM G ER M AN Y EG YP T IT AL Y FR AN C E C AN AD A RU SS IA
  • @wearesocialsg • 28 AVERAGE NET CONNECTION SPEEDSJAN2016 • Source: Akamai’s State of the Internet report, Q3 2015. AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS (FIXED CONNECTIONS) 20 .5 15 .8 15 .0 13 .0 12 .6 12 .5 11 .9 11 .5 10 .6 10 .4 10 .2 8.2 8.2 7.8 6.8 6.5 6.2 5.5 5.1 4.9 4.2 3.7 3.7 3.6 3.4 3.2 3.0 2.8 2.5 2.5 1.7 SO U TH K O RE A H O N G K O N G JA PA N U K U SA SI N G AP O RE C AN AD A G ER M AN Y PO LA N D SP AI N RU SS IA FR AN C E TH AI LA N D AU ST RA LI A U AE IT AL Y TU RK EY M EX IC O G LO BA L AV ER AG E M AL AY SI A AR G EN TI N A C H IN A SO U TH A FR IC A BR AZ IL VI ET N AM SA U D I A RA BI A IN D O N ES IA PH IL IP PI N ES IN D IA N IG ER IA EG YP T
  • @wearesocialsg • 29 ACTIVE E-COMMERCE SHOPPERSJAN2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] 77 % 74 % 72 % 66 % 64 % 62 % 62 % 60 % 57 % 57 % 57 % 55 % 53 % 53 % 50 % 48 % 48 % 45 % 44 % 44 % 44 % 41 % 37 % 31 % 29 % 27 % 27 % 23 % U K G ER M AN Y SO U TH K O RE A U SA FR AN C E U AE AU ST RA LI A C AN AD A SP AI N SI N G AP O RE H O N G K O N G JA PA N AR G EN TI N A PO LA N D M AL AY SI A IT AL Y RU SS IA TU RK EY BR AZ IL C H IN A TH AI LA N D SA U D I A RA BI A VI ET N AM M EX IC O PH IL IP PI N ES IN D O N ES IA SO U TH A FR IC A IN D IA
  • @wearesocialsg • 30 GLOBAL SOCIAL MEDIA USAGE
  • @wearesocialsg • 31 JAN 2016 SOCIAL MEDIA USE ## • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM 2.31B 31% 1.97B 27%
  • @wearesocialsg • 32 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIAL MEDIA USEJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. 31% 59% 50% 11% 26% 48% 45% 48% 45% 40% 6% 11% 37% TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
  • @wearesocialsg • 33 SOCIAL MEDIA REGIONAL OVERVIEWJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY (IN MILLIONS) COMPARED TO POPULATION 769 234 213 211 201 191 186 129 87 63 18 4 EA ST AS IA SO UT H EA ST AS IA N O RT H AM ER IC A SO UT H AM ER IC A W ES T EU RO PE EA ST EU RO PE SO UT H AS IA AF RI C A C EN TR AL AM ER IC A M ID D LE EA ST O C EA N IA C EN TR AL AS IA 48% 37% 59% 50% 48% 45% 11% 11% 40% 26% 45% 6% ACTIVE SOCIAL MEDIA USERS, IN MILLIONS ACTIVE SOCIAL MEDIA USERS vs. TOTAL POPULATION
  • @wearesocialsg • 34 SOCIAL MEDIA USE BY COUNTRYJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 76 % 68 % 66 % 64 % 62 % 59 % 59 % 59 % 58 % 58 % 56 % 53 % 50 % 49 % 48 % 48 % 47 % 47 % 47 % 47 % 42 % 37 % 36 % 36 % 35 % 31 % 30 % 30 % 24 % 10 % 8% SO U TH K O RE A U AE H O N G K O N G SI N G AP O RE AR G EN TI N A U SA M AL AY SI A U K C AN AD A AU ST RA LI A TH AI LA N D TU RK EY FR AN C E BR AZ IL RU SS IA SP AI N C H IN A PH IL IP PI N ES M EX IC O IT AL Y JA PA N VI ET N AM PO LA N D G ER M AN Y SA U D I A RA BI A G LO BA L AV ER AG E IN D O N ES IA EG YP T SO U TH A FR IC A IN D IA N IG ER IA
  • @wearesocialsg • 35 SOCIAL MEDIA RANKINGSJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. # COUNTRY % USERS 01 TAIWAN 77% 18,000,000 02 SOUTH KOREA 76% 38,400,000 03 QATAR 75% 1,700,000 04 ICELAND 73% 240,000 05 UAE 68% 6,300,000 06 ARUBA 68% 77,000 07 FAROE ISLANDS 67% 34,000 08 GREENLAND 66% 37,000 09 HONG KONG 66% 4,800,000 10 MALTA 64% 270,000 # COUNTRY % USERS 214 NORTH KOREA 0.03% 6,800 213 TURKMENISTAN 0.2% 12,000 212 CURAÇAO 0.6% 950 211 NIGER 0.9% 190,000 210 CENTRAL AFRICAN REP. 1.3% 63,000 209 SOUTH SUDAN 1.3% 160,000 208 ERITREA 1.3% 68,000 207 TAJIKISTAN 1.4% 120,000 206 CHAD 1.4% 200,000 205 UZBEKISTAN 1.5% 460,000 BASED ON SOCIAL MEDIA USE IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST SOCIAL MEDIA PENETRATION LOWEST SOCIAL MEDIA PENETRATION
  • @wearesocialsg • 36 ACTIVE USERS BY SOCIAL PLATFORMJAN2016 • Sources: latest company statements as published in press releases and quarterly results, correct as at 28 January 2016. SOCIAL NETWORK MESSENGER / CHAT APP / VOIP MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS 1,550 900 860 800 653 650 555 400 320 300 300 249 222 212 200 122 100 100 100 100 FACEBOOK WHATSAPP QQ FB MESSENGER QZONE WECHAT TUMBLR INSTAGRAM TWITTER SKYPE BAIDU TIEBA VIBER SINA WEIBO LINE SNAPCHAT YY VKONTAKTE PINTEREST BBM LINKEDIN 1,590
  • @wearesocialsg • 37 TIME SPENT ON SOCIAL MEDIAJAN2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY 3.7 3.3 3.2 3.2 3.0 3.0 2.9 2.9 2.9 2.7 2.5 2.3 2.3 2.0 1.9 1.7 1.6 1.6 1.5 1.5 1.5 1.4 1.3 1.3 1.2 1.1 1.1 0.3 PH IL IP PI N ES BR AZ IL M EX IC O AR G EN TI N A U AE M AL AY SI A SA U D I A RA BI A TH AI LA N D IN D O N ES IA SO U TH A FR IC A TU RK EY VI ET N AM IN D IA IT AL Y RU SS IA U SA SI N G AP O RE SP AI N H O N G K O N G U K C H IN A C AN AD A PO LA N D FR AN C E AU ST RA LI A G ER M AN Y SO U TH K O RE A JA PA N
  • @wearesocialsg • 38 JAN 2016 FACEBOOK USE BY DEVICE BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIA EACH DEVICE, IN MILLIONS ACTIVE ACCOUNTS ACCESSING VIA DESKTOP OR LAPTOP COMPUTERS ACTIVE ACCOUNTS ACCESSING VIA SMARTPHONES ACTIVE ACCOUNTS ACCESSING VIA FEATURE PHONES ACTIVE ACCOUNTS ACCESSING VIA TABLETS ## PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: ## • Sources: extrapolation of Facebook data Q1 2016. Combined share exceeds 100% due to multi-device usage. 748M 1,259M 38M 221M 50% 83% 2% 15%
  • @wearesocialsg • 39 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE SOCIAL USEJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. 27% 52% 42% 8% 24% 41% 32% 43% 41% 35% 4% 9% 31% ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
  • @wearesocialsg • 40 MOBILE SOCIAL REGIONAL OVERVIEWJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY (IN MILLIONS) COMPARED TO POPULATION 689 200 186 175 169 158 136 102 76 58 17 3 EA ST AS IA SO UT H EA ST AS IA N O RT H AM ER IC A SO UT H AM ER IC A W ES T EU RO PE SO UT H AS IA EA ST EU RO PE AF RI C A C EN TR AL AM ER IC A M ID D LE EA ST O C EA N IA C EN TR AL AS IA 43% 31% 52% 42% 41% 9% 32% 8% 35% 24% 41% 4% ACTIVE MOBILE SOCIAL USERS, IN MILLIONS ACTIVE MOBILE SOCIAL USERS vs. TOTAL POPULATION
  • @wearesocialsg • 41 MOBILE SOCIAL USE BY COUNTRYJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 76 % 61 % 59 % 58 % 54 % 52 % 52 % 51 % 50 % 48 % 47 % 45 % 42 % 42 % 42 % 41 % 41 % 40 % 40 % 39 % 31 % 31 % 30 % 30 % 27 % 26 % 25 % 25 % 18 % 9% 6% SO U TH K O RE A U AE H O N G K O N G SI N G AP O RE AU ST RA LI A M AL AY SI A U SA U K TH AI LA N D AR G EN TI N A C AN AD A TU RK EY BR AZ IL JA PA N C H IN A SP AI N M EX IC O PH IL IP PI N ES IT AL Y FR AN C E SA U D I A RA BI A VI ET N AM G ER M AN Y RU SS IA G LO BA L AV ER AG E PO LA N D IN D O N ES IA EG YP T SO U TH A FR IC A IN D IA N IG ER IA
  • @wearesocialsg • 42 MOBILE SOCIAL RANKINGSJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. # COUNTRY % USERS 01 SOUTH KOREA 76% 38,400,000 02 QATAR 66% 1,500,000 03 TAIWAN 64% 15,000,000 04 ARUBA 62% 70,000 05 UAE 61% 5,600,000 06 ICELAND 60% 200,000 07 HONG KONG 59% 4,300,000 08 GREENLAND 59% 33,000 09 BRUNEI 59% 250,000 10 SINGAPORE 58% 3,300,000 # COUNTRY % USERS 214 NORTH KOREA 0.02% 4,000 213 TURKMENISTAN 0.2% 8,600 212 ERITREA 0.7% 38,000 211 NIGER 0.8% 160,000 210 CENTRAL AFRICAN REP. 0.8% 42,000 209 TAJIKISTAN 0.9% 74,400 208 SOUTH SUDAN 1.0% 130,000 207 UZBEKISTAN 1.2% 350,000 206 CHAD 1.2% 170,000 205 CONGO (DEM. REP.) 2.0% 1,600,000 BASED ON MOBILE SOCIAL MEDIA USE IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST MOBILE SOCIAL MEDIA PENETRATION LOWEST MOBILE SOCIAL MEDIA PENETRATION
  • @wearesocialsg • 43 GLOBAL MOBILE PHONE USAGE
  • @wearesocialsg • 44 JAN 2016 MOBILE USERS vs. CONNECTIONS MOBILE CONNECTIONS WORLDWIDE UNIQUE MOBILE USERS WORLDWIDE MOBILE CONNECTIONS WORLDWIDE UNIQUE MOBILE USERS WORLDWIDE GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA • Sources: GSMA Intelligence, Q1 2016; Ericsson Mobility Report, Q3 2015. 3.8B 7.3B 4.9B 7.4B
  • @wearesocialsg • 45 UNIQUE MOBILE USERS BY COUNTRYJAN2016 • Sources: extrapolated from eMarketer data; UN, US Census Bureau for population data. MOBILE USERS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS 87 % 85 % 84 % 84 % 82 % 82 % 82 % 81 % 81 % 81 % 79 % 78 % 78 % 77 % 74 % 74 % 74 % 72 % 72 % 69 % 68 % 67 % 66 % 65 % 64 % 63 % 63 % 53 % 52 % 40 % SP AI N SI N G AP O RE JA PA N IT AL Y G ER M AN Y H O N G K O N G SO U TH K O RE A C AN AD A U SA U K AU ST RA LI A TU RK EY FR AN C E C H IN A M AL AY SI A PH IL IP PI N ES PO LA N D AR G EN TI N A RU SS IA TH AI LA N D EG YP T SA U D I A RA BI A M EX IC O SO U TH A FR IC A BR AZ IL VI ET N AM IN D O N ES IA U AE IN D IA N IG ER IA
  • @wearesocialsg • 46 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 99% 47%76% 24%7.32B
  • @wearesocialsg • 47 JAN 2016 MOBILE CONNECTIONS BY DEVICE CONNECTIONS ORGINATING FROM SMARTPHONE DEVICES TOTAL GLOBAL CONNECTIONS (ALL DEVICES) SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS CONNECTIONS ORGINATING FROM FEATURE-PHONE DEVICES FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD • Source: Ericsson Mobility Report, Q3 2015. Note: other devices such as tablets account for another 250 million connections (3.5% of total). # # # 3.4B 51%46% 3.7B7.3B
  • @wearesocialsg • 48 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE CONNECTIONSJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. 99% 104% 121% 82% 123% 124% 139% 99% 108% 88% 109% 77% 124% THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION
  • @wearesocialsg • 49 MOBILE REGIONAL OVERVIEWJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION 1,599 1,350 986 792 587 515 508 373 298 191 74 43 EA ST AS IA SO UT H AS IA AF RI C A SO UT H EA ST AS IA EA ST EU RO PE W ES T EU RO PE SO UT H AM ER IC A N O RT H AM ER IC A M ID D LE EA ST C EN TR AL AM ER IC A C EN TR AL AS IA O C EA N IA 99% 77% 82% 124% 139% 124% 121% 104% 123% 88% 109% 108%
  • @wearesocialsg • 50 MOBILE CONNECTIONS BY COUNTRYJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS 18 7% 18 1% 17 8% 17 2% 15 6% 15 2% 15 2% 14 5% 14 2% 14 1% 13 7% 13 4% 13 3% 12 8% 12 7% 12 6% 12 2% 11 7% 11 5% 11 3% 10 7% 10 6% 10 2% 10 0% 99 % 95 % 90 % 84 % 84 % 81 % 77 % U AE SA U D I A RA BI A H O N G K O N G RU SS IA SO U TH A FR IC A PO LA N D VI ET N AM SI N G AP O RE M AL AY SI A AR G EN TI N A JA PA N IT AL Y G ER M AN Y BR AZ IL AU ST RA LI A IN D O N ES IA TH AI LA N D PH IL IP PI N ES U K SO U TH K O RE A SP AI N U SA EG YP T FR AN C E G LO BA L AV ER AG E C H IN A TU RK EY C AN AD A N IG ER IA M EX IC O IN D IA
  • @wearesocialsg • 51 MOBILE CONNECTION RANKINGSJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. # COUNTRY % TOTAL 01 MACAU 313% 1,851,238 02 QATAR 209% 4,731,736 03 MALDIVES 198% 724,742 04 KUWAIT 192% 7,586,502 05 ANTIGUA & BARBUDA 189% 176,991 06 FINLAND 188% 10,379,579 07 BAHRAIN 188% 2,609,524 08 UAE 187% 17,192,339 09 USA 182% 193,732 10 SAINT KITTS & NEVIS 181% 101,229 # COUNTRY % TOTAL 214 MICRONESIA 4% 18,516 213 ERITREA 9% 499,769 212 NORTH KOREA 13% 3,310,941 211 KIRIBATI 20% 22,718 210 MADAGASCAR 31% 7,685,207 209 CUBA 33% 3,715,294 208 SOUTH SUDAN 33% 4,141,365 207 NIGER 35% 7,117,396 206 MALAWI 38% 6,558,496 205 CENTRAL AFRICAN REP. 38% 1,859,541 BASED ON MOBILE CONNECTIONS IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST RATIO OF MOBILE CONNECTIONS TO POPULATION LOWEST RATIO OF MOBILE CONNECTIONS TO POPULTAION
  • @wearesocialsg • 52 PRE-PAY vs POST-PAY CONNECTIONSJAN2016 • Source: GSMA Intelligence. PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD PRE-PAID CONNECTIONS POST-PAID CONNECTIONS 98 % 97 % 95 % 95 % 89 % 89 % 86 % 85 % 84 % 84 % 84 % 83 % 82 % 78 % 77 % 76 % 74 % 55 % 48 % 45 % 44 % 41 % 38 % 33 % 25 % 24 % 16 % 11 % 5% 0.4 %2% 3 % 5% 5 % 11 % 11 % 14 % 15 % 16 % 16 % 16 % 17 % 18 % 2 2% 23 % 24 % 26 % 45 % 52 % 55 % 56 % 5 9% 6 2% 67 % 75 % 76 % 84 % 89 % 95 % 9 9.6 % IN D O N ES IA N IG ER IA PH IL IP PI N ES IN D IA EG YP T VI ET N AM SA U D I A RA BI A M EX IC O U AE SO U TH A FR IC A IT AL Y TH AI LA N D RU SS IA C H IN A M AL AY SI A BR AZ IL AR G EN TI N A TU RK EY PO LA N D G ER M AN Y H O N G K O N G SI N G AP O RE U K AU ST RA LI A U SA SP AI N C AN AD A FR AN C E SO U TH K O RE A JA PA N
  • @wearesocialsg • 53 MOBILE’S SHARE OF WEB TRAFFICJAN2016 • Source: StatCounter, Q1 2016. PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES IN JANUARY OF EACH YEAR 0.7% 2.9% 6.1% 10.9% 17.0% 28.9% 33.4% 38.6% 2009 2010 2011 2012 2013 2014 2015 2016
  • @wearesocialsg • 54 JAN 2016 PLATFORMS’ SHARE OF MOBILE WEB PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS ORIGINATING FROM APPLE IOS DEVICES PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS ORIGINATING FROM ANDROID WEBKIT DEVICES PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS ORIGINATING FROM OTHER MOBILE OPERATING SYSTEMS • Source: StatCounter, Q1 2016. BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS 19% 66% 15%
  • @wearesocialsg • 55 GLOBAL MOBILE DATA GROWTHJAN2016 • Source: Ericsson Mobility Report Q3 2015. TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES) AVERAGE MONTHLY MOBILE DATA PER SMARTPHONE CONNECTION: 1.4 GB 500 1,000 1,500 2,000 2,500 3,500 4,000 4,500 3,000 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2010 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015
  • @wearesocialsg • 56 ACTIVE M-COMMERCE SHOPPERSJAN2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED] 43 % 40 % 34 % 33 % 31 % 31 % 30 % 27 % 27 % 26 % 24 % 24 % 23 % 23 % 23 % 21 % 20 % 20 % 20 % 19 % 18 % 17 % 17 % 16 % 16 % 15 % 13 % 12 % SO U TH K O RE A U AE C H IN A H O N G K O N G TH AI LA N D M AL AY SI A SI N G AP O RE SP AI N U K U SA TU RK EY AR G EN TI N A SA U D I A RA BI A IT AL Y VI ET N AM BR AZ IL G ER M AN Y IN D O N ES IA PO LA N D AU ST RA LI A PH IL IP PI N ES C AN AD A IN D IA M EX IC O FR AN C E RU SS IA JA PA N SO U TH A FR IC A
  • @wearesocialsg • 57 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: BROADBAND MOBILE CONNECTIONSJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. 46% 92% 73% 23% 47% 92% 58% 66% 88% 37% 25% 11% 57% THE NUMBER OF BROADBAND MOBILE CONNECTIONS COMPARED TO POPULATION
  • @wearesocialsg • 58 MOBILE BROADBAND BY REGIONJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. MOBILE BROADBAND CONNECTIONS (IN MILLIONS), AND AS A PERCENTAGE OF POPULATION, BY REGION MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION 1,061 385 364 329 306 278 245 198 114 81 35 17 EA ST AS IA W ES T EU RO PE SO UT H EA ST AS IA N O RT H AM ER IC A SO UT H AM ER IC A AF RI C A EA ST EU RO PE SO UT H AS IA M ID D LE EA ST C EN TR AL AM ER IC A O C EA N IA C EN TR AL AS IA 66% 92% 57% 92% 73% 23% 58% 11% 47% 37% 88% 25%
  • @wearesocialsg • 59 MOBILE BROADBAND CONNECTIONSJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION 14 3% 13 4% 13 0% 12 9% 12 8% 11 9% 11 9% 11 3% 10 1% 95 % 94 % 94 % 93 % 93 % 92 % 76 % 74 % 74 % 66 % 65 % 64 % 57 % 55 % 49 % 46 % 43 % 43 % 40 % 35 % 20 % 11 % SI N G AP O RE JA PA N U AE SA U D I A RA BI A H O N G K O N G AU ST RA LI A TH AI LA N D SO U TH K O RE A IT AL Y G ER M AN Y BR AZ IL PO LA N D U SA M AL AY SI A U K C AN AD A SP AI N FR AN C E RU SS IA AR G EN TI N A SO U TH A FR IC A C H IN A PH IL IP PI N ES IN D O N ES IA G LO BA L AV ER AG E EG YP T M EX IC O VI ET N AM TU RK EY N IG ER IA IN D IA
  • @wearesocialsg • 60 MOBILE BROADBAND RANKINGSJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. # COUNTRY % TOTAL 01 MACAU 308% 1,823,284 02 KUWAIT 156% 6,167,826 03 QATAR 146% 3,308,903 04 FINLAND 146% 8,041,060 05 SINGAPORE 143% 8,094,257 06 SWEDEN 138% 13,551,222 07 DENMARK 134% 7,622,808 08 JAPAN 134% 169,132,489 09 AUSTRIA 133% 11,371,331 10 UAE 130% 11,957,272 # COUNTRY % TOTAL 214 CENTRAL AFRICAN REP. 1% 31,798 213 GUINEA-BISSAU 1% 16,540 212 NIGER 1% 180,070 211 TONGA 1% 1,033 210 CHAD 2% 237,064 209 KIRIBATI 2% 1,886 208 SOMALIA 2% 184,464 207 BURUNDI 2% 203,701 206 TIMOR-LESTE 2% 28,684 205 GABON 4% 71,419 BASED ON MOBILE BROADBAND CONNECTIONS IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST RATIO OF 3G & 4G MOBILE CONNECTIONS TO POPULATION LOWEST RATIO OF 3G & 4G MOBILE CONNECTIONS TO POPULATION
  • @wearesocialsg • 61 COUNTRY SNAPSHOTS
  • @wearesocialsg • 62 ARGENTINA
  • @wearesocialsg • 63 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 43.6 URBANISATION: 92% 34.8 PENETRATION: 80% 27.0 PENETRATION: 62% 61.4 vs POPULATION: 141% 21.0 PENETRATION: 48% DIGITAL IN ARGENTINA • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 64 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +8% +4% -1% +5% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 65 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 86% 51% 50% 7% 2% [N/A] [N/A] [N/A]
  • @wearesocialsg • 66 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 44M 3H 30M 3H 13M 2H 43M
  • @wearesocialsg • 67 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 34.8M 80% 28.0M 64% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 68 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 34.79M 28.23M 25.70M
  • @wearesocialsg • 69 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 81% 15% 4%
  • @wearesocialsg • 70 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 66% 31% 3% 0.03% -12% +41% -12% +50%
  • @wearesocialsg • 71 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 27.0M 62% 21.0M 48%
  • @wearesocialsg • 72 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 42% 37% 29% 20% 18% 13% 13% 11% 10% 8% FACEBOOK WHATSAPP FACEBOOK MESSENGER GOOGLE+ TWITTER SKYPE INSTAGRAM TARINGA LINKEDIN PINTEREST
  • @wearesocialsg • 73 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 2.4 4.6 3.2 2.0 1.2 0.9 2.2 4.7 2.9 1.6 0.9 0.6 27,000,000 52% 48% 17% 9% 8% 34% 17% 17% 23% 12% 11% 13% 7% 6% 8% 4% 3% 5% 3% 2%
  • @wearesocialsg • 74 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 72% 1.9661.4M 141%31.4M
  • @wearesocialsg • 75 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 141% 46%74% 26%61.4M
  • @wearesocialsg • 76 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 40% 42%27% 25%55%
  • @wearesocialsg • 77 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 71% 24%57% 50%53%
  • @wearesocialsg • 78 AUSTRALIA
  • @wearesocialsg • 79 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 24.1 URBANISATION: 90% 21.2 PENETRATION: 88% 14.0 PENETRATION: 58% 30.6 vs POPULATION: 127% 13.0 PENETRATION: 54% DIGITAL IN AUSTRALIA • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 80 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +3% +2% +8% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 81 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 91% 77% 80% 41% 20% [N/A] 7% 4%
  • @wearesocialsg • 82 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 38M 1H 06M 1H 09M 2H 36M
  • @wearesocialsg • 83 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 21.2M 88% 12.9M 54% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 84 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 21.18M 20.41M 20.20M
  • @wearesocialsg • 85 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 87% 11% 2%
  • @wearesocialsg • 86 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 62% 27% 11% 0.1% +1% +1% -9% +25%
  • @wearesocialsg • 87 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 14.0M 58% 13.0M 54%
  • @wearesocialsg • 88 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41% 26% 13% 11% 11% 10% 10% 10% 9% 6% FACEBOOK FACEBOOK MESSENGER SKYPE GOOGLE+ LINKEDIN TWITTER WHATSAPP INSTAGRAM PINTEREST TUMBLR
  • @wearesocialsg • 89 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.8 2.0 1.6 1.3 1.0 0.9 0.8 2.0 1.5 1.0 0.7 0.6 14,000,000 53% 47% 12% 6% 6% 29% 14% 14% 22% 11% 11% 16% 9% 7% 12% 7% 5% 11% 6% 5%
  • @wearesocialsg • 90 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 79% 1.6030.6M 127%19.1M
  • @wearesocialsg • 91 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 127% 94%33% 67%30.6M
  • @wearesocialsg • 92 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 25% 34%20% 32%34%
  • @wearesocialsg • 93 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 70% 19%51% 57%62%
  • @wearesocialsg • 94 BRAZIL
  • @wearesocialsg • 95 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 208.7 URBANISATION: 86% 120.2 PENETRATION: 58% 103.0 PENETRATION: 49% 267.1 vs POPULATION: 128% 88.0 PENETRATION: 42% DIGITAL IN BRAZIL • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 96 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +13% +7% -2% +13% • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 97 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 91% 53% 36% 13% 6% [N/A] [N/A] 1%
  • @wearesocialsg • 98 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 5H 14M 3H 56M 3H 18M 2H 42M
  • @wearesocialsg • 99 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 120.2M 58% 93.2M 45% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 100 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 117.7M 120.2M 108.2M
  • @wearesocialsg • 101 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 78% 14% 6% 2%
  • @wearesocialsg • 102 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 72% 26% 2% 0.05% +1% +3% -35% +25%
  • @wearesocialsg • 103 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 103.0M 49% 88.0M 42%
  • @wearesocialsg • 104 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 31% 29% 24% 17% 15% 15% 14% 12% 9% 8% FACEBOOK WHATSAPP FACEBOOK MESSENGER GOOGLE+ INSTAGRAM SKYPE TWITTER LINKEDIN SNAPCHAT PINTEREST
  • @wearesocialsg • 105 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 10.0 19.0 13.0 7.5 4.3 2.2 8.9 18.0 11.0 5.5 2.8 1.5 103,000,000 54% 46% 18% 10% 9% 36% 18% 17% 23% 13% 11% 13% 7% 5% 7% 4% 3% 4% 2% 1%
  • @wearesocialsg • 106 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 64% 1.99267.1M 128%134.2M
  • @wearesocialsg • 107 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 128% 74%76% 24%267.1M
  • @wearesocialsg • 108 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 35% 33%21% 28%43%
  • @wearesocialsg • 109 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 52% 21%46% 41%44%
  • @wearesocialsg • 110 CANADA
  • @wearesocialsg • 111 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 36.11 URBANISATION: 82% 33.00 PENETRATION: 91% 21.00 PENETRATION: 58% 30.48 vs POPULATION: 84% 17.00 PENETRATION: 47% DIGITAL IN CANADA • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 112 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +5% +4% +5% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 113 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 76% 57% 75% 33% [N/A] 12% 16% [N/A]
  • @wearesocialsg • 114 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 55M 1H 20M 1H 26M 2H 27M
  • @wearesocialsg • 115 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 33.0M 91% 19.6M 54% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 116 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 33.00M 31.46M 32.40M
  • @wearesocialsg • 117 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 89% 9% 2%
  • @wearesocialsg • 118 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 70% 19% 10% 0.19% +6% -9% -18% -10%
  • @wearesocialsg • 119 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 21.0M 58% 17.0M 47%
  • @wearesocialsg • 120 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 47% 28% 16% 14% 13% 12% 12% 12% 10% 10% FACEBOOK FACEBOOK MESSENGER TWITTER INSTAGRAM GOOGLE+ LINKEDIN SKYPE PINTEREST WHATSAPP SNAPCHAT
  • @wearesocialsg • 121 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.9 2.8 2.2 1.8 1.6 1.5 0.7 2.9 2.0 1.5 1.1 1.1 21,000,000 54% 46% 8% 4% 4% 27% 13% 14% 20% 10% 10% 16% 9% 7% 13% 8% 5% 12% 7% 5%
  • @wearesocialsg • 122 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 81% 1.0430.5M 84%29.4M
  • @wearesocialsg • 123 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 84% 90%16% 84%30.5M
  • @wearesocialsg • 124 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 29% 34%24% 30%37%
  • @wearesocialsg • 125 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 73% 17%64% 57%60%
  • @wearesocialsg • 126 CHINA
  • @wearesocialsg • 127 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1,379 URBANISATION: 57% 680 PENETRATION: 49% 653 PENETRATION: 47% 1,314 vs POPULATION: 95% 577 PENETRATION: 42% DIGITAL IN CHINA • Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.
  • @wearesocialsg • 128 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +8% +4% +2% +14% • Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.
  • @wearesocialsg • 129 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 99% 74% 65% 16% 2% [N/A] [N/A] [N/A]
  • @wearesocialsg • 130 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 24M 2H 30M 1H 27M 1H 14M
  • @wearesocialsg • 131 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 680M 49% 599M 43% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 132 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA # ## # INTERNET USERS: CNNIC DATA 674.0M 679.9M 626.6M 668.0M • Sources: InternetWorldStats, ITU, CIA, CNNIC.
  • @wearesocialsg • 133 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 84% 12% 2% 2%
  • @wearesocialsg • 134 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 57% 40% 3% - -25% +89% +20% -
  • @wearesocialsg • 135 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 653M 47% 577M 42%
  • @wearesocialsg • 136 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 24% 21% 16% 14% 12% 6% 5% 5% 4% 3% WECHAT QZONE SINA WEIBO BAIDU TIEBA TENCENT WEIBO RENREN FACEBOOK KAIXIN001 FACEBOOK MESSENGER 51.COM
  • @wearesocialsg • 137 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 77% 1.231,314M 95%1,066M
  • @wearesocialsg • 138 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 95% 60%78% 22%1,314M
  • @wearesocialsg • 139 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 31% 29%29% 30%39%
  • @wearesocialsg • 140 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 42% 34%43% 41%44%
  • @wearesocialsg • 141 EGYPT
  • @wearesocialsg • 142 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 92.45 URBANISATION: 43% 48.30 PENETRATION: 52% 28.00 PENETRATION: 30% 94.00 vs POPULATION: 102% 23.00 PENETRATION: 25% DIGITAL IN EGYPT • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 143 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +8% +27% -1% +39% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 144 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 48.30M 29.31M 42.00M
  • @wearesocialsg • 145 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 75% 22% 3% - -0.3% +0.5% 3% -
  • @wearesocialsg • 146 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 28.0M 30% 23.0M 25%
  • @wearesocialsg • 147 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 3.1 4.2 1.6 0.6 0.3 0.2 4.7 7.3 3.9 1.5 0.6 0.3 28,000,000 35% 65% 28% 11% 17% 41% 15% 26% 20% 6% 14% 7% 2% 5% 3% 1% 2% 2% 1% 1%
  • @wearesocialsg • 148 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 68% 1.5094.0M 102%62.7M
  • @wearesocialsg • 149 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 102% 42%89% 11%94.0M
  • @wearesocialsg • 150 FRANCE
  • @wearesocialsg • 151 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 64.53 URBANISATION: 80% 55.43 PENETRATION: 86% 32.00 PENETRATION: 50% 64.67 vs POPULATION: 100% 25.00 PENETRATION: 39% DIGITAL IN FRANCE • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 152 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +7% +0.4% +4% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 153 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 91% 62% 74% 32% 11% [N/A] 3% 1%
  • @wearesocialsg • 154 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 37M 0H 58M 1H 16M 2H 49M
  • @wearesocialsg • 155 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 55.4M 86% 31.6M 49% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 156 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 55.43M 54.05M 56.80M
  • @wearesocialsg • 157 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 82% 13% 5%
  • @wearesocialsg • 158 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 19% 7% 0.27% +6% -14% -11% +42%
  • @wearesocialsg • 159 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 32.0M 50% 25.0M 39%
  • @wearesocialsg • 160 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 43% 22% 11% 11% 9% 8% 7% 7% 6% 5% FACEBOOK FACEBOOK MESSENGER GOOGLE+ TWITTER SNAPCHAT SKYPE WHATSAPP INSTAGRAM LINKEDIN PINTEREST
  • @wearesocialsg • 161 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 2.3 4.5 3.4 2.5 1.7 1.5 2.2 4.8 3.3 2.3 1.4 1.2 32,000,000 52% 48% 14% 7% 7% 29% 14% 15% 21% 11% 10% 15% 8% 7% 10% 5% 4% 8% 5% 4%
  • @wearesocialsg • 162 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 78% 1.2964.7M 100%50.2M
  • @wearesocialsg • 163 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 100% 74%11% 89%64.7M
  • @wearesocialsg • 164 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 23% 26%19% 23%30%
  • @wearesocialsg • 165 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 69% 16%65% 61%64%
  • @wearesocialsg • 166 GERMANY
  • @wearesocialsg • 167 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 80.69 URBANISATION: 76% 71.73 PENETRATION: 89% 29.00 PENETRATION: 36% 107.59 vs POPULATION: 133% 24.00 PENETRATION: 30% DIGITAL IN GERMANY • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 168 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +4% -1% 0% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 169 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 91% 65% 77% 30% 12% [N/A] 9% 2%
  • @wearesocialsg • 170 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 20M 1H 21M 1H 09M 2H 33M
  • @wearesocialsg • 171 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 71.7M 89% 44.3M 55% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 172 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 71.73M 69.54M 70.30M
  • @wearesocialsg • 173 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 77% 19% 3% 1%
  • @wearesocialsg • 174 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 71% 22% 6% 0.32% +0.04% +2% -6% +10%
  • @wearesocialsg • 175 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 29.0M 36% 24.0M 30%
  • @wearesocialsg • 176 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 39% 38% 20% 10% 9% 7% 7% 4% 4% 3% WHATSAPP FACEBOOK FACEBOOK MESSENGER SKYPE GOOGLE+ INSTAGRAM TWITTER PINTEREST SNAPCHAT LINKEDIN
  • @wearesocialsg • 177 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 1.9 4.4 3.2 2.2 1.5 0.7 1.9 4.8 3.3 2.4 1.5 0.9 29,000,000 48% 52% 13% 7% 7% 32% 15% 17% 22% 11% 11% 16% 8% 8% 10% 5% 5% 6% 2% 3%
  • @wearesocialsg • 178 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 82% 1.62107.6M 133%66.3M
  • @wearesocialsg • 179 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 133% 71%45% 55%107.6M
  • @wearesocialsg • 180 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 24% 34%20% 20%39%
  • @wearesocialsg • 181 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 76% 20%76% 72%74%
  • @wearesocialsg • 182 HONG KONG
  • @wearesocialsg • 183 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 7.32 URBANISATION: 100% 5.75 PENETRATION: 79% 4.80 PENETRATION: 66% 13.00 vs POPULATION: 178% 4.30 PENETRATION: 59% DIGITAL IN HONG KONG • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 184 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +0.5% +4% +3% +2% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 185 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 96% 79% 58% 37% 15% [N/A] 1% 4%
  • @wearesocialsg • 186 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 19M 2H 13M 1H 30M 1H 37M
  • @wearesocialsg • 187 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 5.75M 79% 4.65M 64% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 188 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 5.751M 5.456M 5.600M
  • @wearesocialsg • 189 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 94% 5% 1%
  • @wearesocialsg • 190 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 65% 29% 5% - -3% +13% -18% -
  • @wearesocialsg • 191 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 4.80M 66% 4.30M 59%
  • @wearesocialsg • 192 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 50% 47% 30% 24% 17% 17% 15% 10% 9% 8% FACEBOOK WHATSAPP FACEBOOK MESSENGER WECHAT INSTAGRAM LINE GOOGLE+ SKYPE SINA WEIBO LINKEDIN
  • @wearesocialsg • 193 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.3 0.8 0.7 0.4 0.2 0.2 0.2 0.7 0.6 0.3 0.2 0.2 4,800,000 54% 46% 10% 5% 5% 31% 17% 14% 26% 15% 12% 14% 7% 7% 9% 4% 4% 7% 4% 3%
  • @wearesocialsg • 194 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 82% 2.1713.0M 178%6.0M
  • @wearesocialsg • 195 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 178% 72%44% 56%13.0M
  • @wearesocialsg • 196 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 43% 51%40% 37%58%
  • @wearesocialsg • 197 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 65% 33%39% 51%57%
  • @wearesocialsg • 198 INDIA
  • @wearesocialsg • 199 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1,319 URBANISATION: 33% 375 PENETRATION: 28% 136 PENETRATION: 10% 1,012 vs POPULATION: 77% 116 PENETRATION: 9% DIGITAL IN INDIA • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 200 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +19% +15% +8% +16% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 201 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 84% 33% 16% 5% 3% [N/A] 1% 3%
  • @wearesocialsg • 202 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 22M 3H 07M 2H 17M 1H 52M
  • @wearesocialsg • 203 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 375M 28% 303M 23% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 204 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA # ## # INTERNET USERS: TRAI DATA 375.0M 237.4M 237.3M 319.4M • Sources: InternetWorldStats, ITU, CIA, Telecoms Regulatory Authority of India.
  • @wearesocialsg • 205 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 48% 30% 16% 6%
  • @wearesocialsg • 206 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 33% 66% 1% - +25% -9% -21% -
  • @wearesocialsg • 207 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 136M 10% 116M 9%
  • @wearesocialsg • 208 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 13% 12% 11% 10% 10% 8% 8% 7% 7% 6% FACEBOOK WHATSAPP FACEBOOK MESSENGER GOOGLE+ SKYPE TWITTER HIKE MESSENGER LINKEDIN INSTAGRAM WECHAT
  • @wearesocialsg • 209 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 8.4 17.0 4.7 1.7 0.8 0.4 26.0 52.0 17.0 5.7 2.0 1.3 136,000,000 24% 76% 25% 6% 19% 51% 13% 38% 16% 3% 13% 5% 1% 4% 2% 1% 1% 1% 0% 1%
  • @wearesocialsg • 210 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 52% 1.461,012M 77%691M
  • @wearesocialsg • 211 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 77% 14%95% 5%1,012M
  • @wearesocialsg • 212 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 17% 17%13% 15%21%
  • @wearesocialsg • 213 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 24% 17%23% 20%23%
  • @wearesocialsg • 214 INDONESIA
  • @wearesocialsg • 215 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 259.1 URBANISATION: 55% 88.1 PENETRATION: 34% 79.0 PENETRATION: 30% 326.3 vs POPULATION: 126% 66.0 PENETRATION: 25% DIGITAL IN INDONESIA • Sources: UN, US Census Bureau; APJII, Facebook, GSMA Intelligence.
  • @wearesocialsg • 216 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +15% +10% +2% +6% • Sources: UN, US Census Bureau; APJII, Facebook, GSMA Intelligence.
  • @wearesocialsg • 217 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 85% 43% 15% 4% 1% [N/A] 1% 1%
  • @wearesocialsg • 218 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 42M 3H 33M 2H 51M 2H 22M
  • @wearesocialsg • 219 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 88.1M 34% 64.1M 25% • Sources: APJII; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 220 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA # ## # INTERNET DATA: APJII 78.00M 44.41M 42.40M 88.10M • Sources: InternetWorldStats, ITU, CIA, Asosiasi Penyelenggara Jasa Internet Indonesia.
  • @wearesocialsg • 221 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 48% 35% 12% 5%
  • @wearesocialsg • 222 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 28% 70% 3% - -41% +41% -37% -
  • @wearesocialsg • 223 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 79.0M 30% 66.0M 25%
  • @wearesocialsg • 224 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 19% 15% 14% 13% 12% 12% 11% 10% 8% 7% BBM FACEBOOK WHATSAPP FACEBOOK MESSENGER GOOGLE+ LINE TWITTER INSTAGRAM WECHAT PINTEREST
  • @wearesocialsg • 225 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 13.0 14.0 4.6 1.5 0.4 0.4 13.0 21.0 7.4 2.3 0.6 1.1 79,000,000 42% 58% 33% 16% 16% 44% 18% 27% 15% 6% 9% 5% 2% 3% 1% 1% 1% 2% 1% 1%
  • @wearesocialsg • 226 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 63% 2.01326.3M 126%162.3M
  • @wearesocialsg • 227 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 126% 39%98% 2%326.3M
  • @wearesocialsg • 228 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 22% 22%19% 20%27%
  • @wearesocialsg • 229 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 31% 20%26% 24%27%
  • @wearesocialsg • 230 ITALY
  • @wearesocialsg • 231 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 59.80 URBANISATION: 69% 37.67 PENETRATION: 63% 28.00 PENETRATION: 47% 80.29 vs POPULATION: 134% 24.00 PENETRATION: 40% DIGITAL IN ITALY • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 232 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +6% 0% -2% +9% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 233 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 95% 62% 65% 21% 6% [N/A] 3% 1%
  • @wearesocialsg • 234 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 05M 2H 10M 1H 57M 2H 25M
  • @wearesocialsg • 235 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 37.7M 63% 28.5M 48% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 236 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 37.67M 37.05M 37.00M
  • @wearesocialsg • 237 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 79% 15% 5% 1%
  • @wearesocialsg • 238 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 21% 6% 0.17% +18% -29% -33% 0%
  • @wearesocialsg • 239 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 28.0M 47% 24.0M 40%
  • @wearesocialsg • 240 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 33% 30% 23% 14% 12% 12% 12% 9% 6% 6% FACEBOOK WHATSAPP FACEBOOK MESSENGER GOOGLE+ TWITTER INSTAGRAM SKYPE LINKEDIN PINTEREST VIBER
  • @wearesocialsg • 241 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 1.4 3.4 3.1 2.8 1.7 1.0 1.5 3.8 3.2 3.0 1.8 1.3 28,000,000 46% 54% 10% 5% 5% 26% 12% 14% 23% 11% 11% 21% 10% 11% 13% 6% 6% 8% 3% 5%
  • @wearesocialsg • 242 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 84% 1.6080.3M 134%50.2M
  • @wearesocialsg • 243 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 134% 75%84% 16%80.3M
  • @wearesocialsg • 244 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 30% 34%24% 21%43%
  • @wearesocialsg • 245 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 56% 23%53% 44%48%
  • @wearesocialsg • 246 JAPAN
  • @wearesocialsg • 247 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 126.4 URBANISATION: 94% 115.0 PENETRATION: 91% 53.0 PENETRATION: 42% 173.3 vs POPULATION: 137% 53.0 PENETRATION: 42% DIGITAL IN JAPAN • Sources: UN, US Census Bureau; InternetWorldStats, LINE (as cited by Nikkei Corporation), GSMA Intelligence.
  • @wearesocialsg • 248 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +1% [N/A]* +9% [N/A]* • Sources: UN, US Census Bureau; InternetWorldStats, GSMA Intelligence. *Social media figures reported in 2015 were for Facebook, not LINE.
  • @wearesocialsg • 249 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 88% 54% 89% 18% 10% [N/A] 4% 4%
  • @wearesocialsg • 250 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 2H 56M 0H 35M 0H 21M 2H 10M
  • @wearesocialsg • 251 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 115.0M 91% 44.3M 35% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 252 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 114.96M 114.54M 109.30M
  • @wearesocialsg • 253 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 95% 3% 1% 1%
  • @wearesocialsg • 254 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 60% 36% 4% 0.1% -10% +26% -12% -58%
  • @wearesocialsg • 255 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 53.0M 42% 53.0M 42%
  • @wearesocialsg • 256 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 25% 17% 15% 5% 3% 3% 2% 2% 2% 1% LINE FACEBOOK TWITTER MIXI FACEBOOK MESSENGER AMEBLO INSTAGRAM GOOGLE+ MOBAGE GREE
  • @wearesocialsg • 257 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.8 4.2 3.5 2.1 0.9 0.3 0.7 3.7 3.3 2.6 1.3 0.7 24,000,000 50% 50% 6% 3% 3% 33% 18% 15% 28% 15% 14% 20% 9% 11% 9% 4% 5% 4% 1% 3%
  • @wearesocialsg • 258 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 84% 1.62173.3M 137%106.8M
  • @wearesocialsg • 259 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 137% 98%0.4% 99.6%173.3M
  • @wearesocialsg • 260 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 9% 18%13% 10%25% NOTE: THIS FIGURE IS BASED ON RESPONDENTS WHO REPORTED USING LINE IN THE PAST 30 DAYS
  • @wearesocialsg • 261 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 65% 13%65% 54%55%
  • @wearesocialsg • 262 MALAYSIA
  • @wearesocialsg • 263 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 30.54 URBANISATION: 75% 20.62 PENETRATION: 68% 18.00 PENETRATION: 59% 43.43 vs POPULATION: 142% 16.00 PENETRATION: 52% DIGITAL IN MALAYSIA • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 264 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +1% +7% +4% +7% • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 265 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 96% 71% 35% 14% 4% [N/A] [N/A] 1%
  • @wearesocialsg • 266 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 38M 3H 37M 3H 00M 2H 09M
  • @wearesocialsg • 267 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 20.6M 68% 18.0M 59% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 268 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 20.60M 20.62M 12.10M
  • @wearesocialsg • 269 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 77% 17% 5% 1%
  • @wearesocialsg • 270 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 48% 47% 5% - -19% +40% -29% -
  • @wearesocialsg • 271 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 18.0M 59% 16.0M 52%
  • @wearesocialsg • 272 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41% 39% 33% 23% 23% 22% 17% 16% 13% 11% FACEBOOK WHATSAPP FACEBOOK MESSENGER GOOGLE+ WECHAT INSTAGRAM LINE TWITTER SKYPE LINKEDIN
  • @wearesocialsg • 273 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 1.3 3.2 2.0 0.9 0.5 0.2 1.6 4.2 2.4 1.0 0.5 0.3 18,000,000 44% 56% 16% 7% 9% 41% 18% 23% 24% 11% 13% 11% 5% 6% 5% 3% 3% 3% 1% 2%
  • @wearesocialsg • 274 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 74% 1.9143.4M 142%22.7M
  • @wearesocialsg • 275 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 142% 66%77% 23%43.4M
  • @wearesocialsg • 276 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 43% 47%34% 37%56%
  • @wearesocialsg • 277 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 59% 31%45% 44%50%
  • @wearesocialsg • 278 MEXICO
  • @wearesocialsg • 279 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 127.8 URBANISATION: 80% 60.0 PENETRATION: 47% 60.0 PENETRATION: 47% 103.5 vs POPULATION: 81% 52.0 PENETRATION: 41% DIGITAL IN MEXICO • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 280 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +7% +0.05% +8% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 281 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 82% 55% 44% 20% 12% [N/A] 1% 3%
  • @wearesocialsg • 282 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 36M 3H 25M 3H 14M 2H 12M
  • @wearesocialsg • 283 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 60.0M 47% 49.9M 39% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 284 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 60.00M 56.74M 49.50M
  • @wearesocialsg • 285 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 61% 24% 13% 3%
  • @wearesocialsg • 286 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 60% 34% 5% 0.09% -1% +9% -28% -25%
  • @wearesocialsg • 287 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 60.0M 47% 52.0M 41%
  • @wearesocialsg • 288 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 25% 23% 21% 16% 15% 13% 12% 10% 9% 9% FACEBOOK WHATSAPP FACEBOOK MESSENGER TWITTER GOOGLE+ SKYPE INSTAGRAM PINTEREST LINKEDIN TUMBLR
  • @wearesocialsg • 289 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 6.8 12.0 6.3 3.5 1.5 0.8 6.2 12.0 6.2 3.2 1.3 0.8 60,000,000 50% 50% 22% 11% 10% 40% 20% 20% 21% 11% 10% 11% 6% 5% 5% 3% 2% 3% 1% 1%
  • @wearesocialsg • 290 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 66% 1.23103.5M 81%84.2M
  • @wearesocialsg • 291 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 81% 53%85% 15%103.5M
  • @wearesocialsg • 292 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 28% 27%20% 18%34%
  • @wearesocialsg • 293 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 40% 16%34% 28%31%
  • @wearesocialsg • 294 NIGERIA
  • @wearesocialsg • 295 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 184.6 URBANISATION: 49% 97.2 PENETRATION: 53% 15.0 PENETRATION: 8% 154.3 vs POPULATION: 84% 11.0 PENETRATION: 6% DIGITAL IN NIGERIA • Sources: UN, US Census Bureau; Nigerian Communications Commission, Facebook, GSMA Intelligence.
  • @wearesocialsg • 296 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +12% +10% +11% -11% • Sources: UN, US Census Bureau; Nigerian Communications Commission, Facebook, GSMA Intelligence.
  • @wearesocialsg • 297 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 93% 51% 13% [N/A] [N/A] [N/A] [N/A] [N/A]
  • @wearesocialsg • 298 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA # ## # INTERNET USERS: NCC DATA 92.70M 78.79M 66.60M 97.21M • Sources: InternetWorldStats, ITU, CIA, Nigerian Communications Commission.
  • @wearesocialsg • 299 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 67% 25% 5% 3%
  • @wearesocialsg • 300 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 15% 82% 3% - -28% +10% -27% -
  • @wearesocialsg • 301 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 15.0M 8% 11.0M 6%
  • @wearesocialsg • 302 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.9 2.4 0.8 0.3 0.2 0.4 1.3 4.5 2.1 0.8 0.4 0.6 15,000,000 34% 66% 15% 6% 9% 46% 16% 30% 20% 6% 14% 7% 2% 5% 3% 1% 2% 7% 3% 4%
  • @wearesocialsg • 303 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 40% 2.07154.3M 84%74.7M
  • @wearesocialsg • 304 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 84% 24%97% 3%154.3M
  • @wearesocialsg • 305 THE PHILIPPINES
  • @wearesocialsg • 306 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 101.47 URBANISATION: 44% 47.13 PENETRATION: 46% 48.00 PENETRATION: 47% 119.21 vs POPULATION: 117% 41.00 PENETRATION: 40% DIGITAL IN THE PHILIPPINES • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 307 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +7% +20% +4% +28% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 308 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 87% 55% 43% 24% 8% [N/A] 5% 5%
  • @wearesocialsg • 309 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 5H 12M 3H 14M 3H 42M 2H 33M
  • @wearesocialsg • 310 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 47.1M 46% 35.7M 35% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 311 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA # ## # INTERNET USERS: FACEBOOK USERS* 47.13M 40.28M 39.20M 48.00M • Sources: InternetWorldStats, ITU, CIA, Facebook. * Where Facebook users exceed internet users, Facebook users may be a more reliable proxy.
  • @wearesocialsg • 312 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 46% 30% 16% 8%
  • @wearesocialsg • 313 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 64% 29% 7% 0.01% -12% +53% -16% 0%
  • @wearesocialsg • 314 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 48.0M 47% 41.0M 40%
  • @wearesocialsg • 315 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 26% 23% 17% 16% 14% 13% 12% 11% 9% 9% FACEBOOK FACEBOOK MESSENGER GOOGLE+ SKYPE VIBER TWITTER INSTAGRAM LINKEDIN PINTEREST WECHAT
  • @wearesocialsg • 316 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 6.7 10.0 4.8 2.2 1.1 0.6 5.7 9.7 4.3 1.8 0.8 0.5 48,000,000 52% 48% 26% 14% 12% 41% 21% 20% 19% 10% 9% 8% 5% 4% 4% 2% 2% 2% 1% 1%
  • @wearesocialsg • 317 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 74% 1.58119.2M 117%75.4M
  • @wearesocialsg • 318 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 117% 47%95% 5%119.2M
  • @wearesocialsg • 319 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 26% 25%23% 21%33%
  • @wearesocialsg • 320 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 39% 18%31% 24%29%
  • @wearesocialsg • 321 POLAND
  • @wearesocialsg • 322 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 38.60 URBANISATION: 61% 25.71 PENETRATION: 67% 14.00 PENETRATION: 36% 58.84 vs POPULATION: 152% 10.00 PENETRATION: 26% DIGITAL IN POLAND • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 323 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +6% +8% +3% +9% • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 324 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 94% 59% 77% 24% 13% [N/A] 2% 1%
  • @wearesocialsg • 325 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 25M 1H 17M 1H 17M 2H 28M
  • @wearesocialsg • 326 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 25.7M 67% 17.6M 46% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 327 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 25.67M 25.71M 25.90M
  • @wearesocialsg • 328 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 74% 20% 5% 1%
  • @wearesocialsg • 329 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 48% 51% 2% 0.02% -10% +14% -31% -33%
  • @wearesocialsg • 330 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 14.0M 36% 10.0M 26%
  • @wearesocialsg • 331 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 36% 19% 14% 10% 7% 6% 6% 6% 5% 5% FACEBOOK FACEBOOK MESSENGER GOOGLE+ SKYPE TWITTER INSTAGRAM WHATSAPP NK.PL LINKEDIN GADU-GADU
  • @wearesocialsg • 332 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 1.6 2.4 1.8 0.8 0.4 0.3 1.5 2.4 1.5 0.7 0.3 0.3 14,000,000 52% 48% 22% 11% 11% 34% 17% 17% 24% 13% 11% 10% 5% 5% 5% 3% 2% 4% 2% 2%
  • @wearesocialsg • 333 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 74% 2.0758.8M 152%28.4M
  • @wearesocialsg • 334 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 152% 62%48% 52%58.8M
  • @wearesocialsg • 335 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 19% 27%17% 28%25%
  • @wearesocialsg • 336 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 59% 20%43% 51%53%
  • @wearesocialsg • 337 RUSSIA
  • @wearesocialsg • 338 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 143.4 URBANISATION: 74% 103.1 PENETRATION: 72% 68.5 PENETRATION: 48% 247.2 vs POPULATION: 172% 42.5 PENETRATION: 30% DIGITAL IN RUSSIA • Sources: UN, US Census Bureau; InternetWorldStats, VKontakte, LiveInternet.ru, GSMA Intelligence.
  • @wearesocialsg • 339 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +4% +2% +4% +11% • Sources: UN, US Census Bureau; InternetWorldStats, VKontakte, LiveInternet.ru, GSMA Intelligence.
  • @wearesocialsg • 340 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 95% 61% 80% 33% 9% [N/A] 11% 2%
  • @wearesocialsg • 341 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 40M 1H 23M 1H 52M 2H 16M
  • @wearesocialsg • 342 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 103.1M 72% 57.0M 40% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 343 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 103.15M 101.16M 84.40M
  • @wearesocialsg • 344 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 81% 15% 4%
  • @wearesocialsg • 345 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 83% 12% 5% 0.01% +11% -30% -38% 0%
  • @wearesocialsg • 346 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 68.5M 48% 42.5M 30%
  • @wearesocialsg • 347 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 39% 32% 24% 19% 17% 15% 15% 12% 11% 6% VK ODNOKLASSNIKI FACEBOOK SKYPE GOOGLE+ VIBER WHATSAPP INSTAGRAM TWITTER FACEBOOK MESSENGER
  • @wearesocialsg • 348 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.5 1.7 1.6 0.8 0.4 0.3 0.5 1.6 1.5 0.8 0.4 0.2 10,000,000 52% 48% 10% 5% 5% 33% 17% 16% 31% 16% 15% 15% 8% 8% 8% 4% 4% 5% 3% 2%
  • @wearesocialsg • 349 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 72% 2.40247.2M 172%103.2M
  • @wearesocialsg • 350 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 172% 38%82% 18%247.2M
  • @wearesocialsg • 351 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 19% 27%17% 15%31%
  • @wearesocialsg • 352 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 64% 15%47% 45%48%
  • @wearesocialsg • 353 SAUDI ARABIA
  • @wearesocialsg • 354 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 31.85 URBANISATION: 83% 20.29 PENETRATION: 64% 11.00 PENETRATION: 35% 57.58 vs POPULATION: 181% 10.00 PENETRATION: 31% DIGITAL IN SAUDI ARABIA • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 355 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +5% +20% +9% +25% • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 356 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 91% 86% 54% 21% 7% [N/A] 2% 5%
  • @wearesocialsg • 357 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 08M 3H 46M 2H 56M 1H 55M
  • @wearesocialsg • 358 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 20.3M 64% 15.5M 49% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 359 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 18.30M 20.29M 16.20M
  • @wearesocialsg • 360 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 86% 10% 3% 1%
  • @wearesocialsg • 361 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 39% 55% 5% 0.14% -17% +19% -13% +133%
  • @wearesocialsg • 362 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 11.0M 35% 10.0M 31%
  • @wearesocialsg • 363 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 27% 25% 20% 20% 17% 15% 14% 13% 12% 11% WHATSAPP FACEBOOK FACEBOOK MESSENGER TWITTER INSTAGRAM GOOGLE+ SKYPE SNAPCHAT LINE LINKEDIN
  • @wearesocialsg • 364 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.4 1.0 0.6 0.2 0.1 0.0 1.1 3.8 2.9 1.0 0.3 0.1 11,000,000 19% 81% 14% 4% 10% 43% 9% 35% 32% 5% 26% 11% 2% 9% 3% 1% 3% 1% 0% 1%
  • @wearesocialsg • 365 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 67% 2.7257.6M 181%21.2M
  • @wearesocialsg • 366 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 181% 71%86% 14%57.6M
  • @wearesocialsg • 367 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 34% 34%28% 26%38%
  • @wearesocialsg • 368 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 52% 23%42% 36%41%
  • @wearesocialsg • 369 SINGAPORE
  • @wearesocialsg • 370 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.65 URBANISATION: 100% 4.65 PENETRATION: 82% 3.60 PENETRATION: 64% 8.22 vs POPULATION: 145% 3.30 PENETRATION: 58% DIGITAL IN SINGAPORE • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 371 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +1% 0% +2% +3% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 372 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 96% 88% 71% 42% 12% [N/A] 2% 4%
  • @wearesocialsg • 373 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 14M 2H 03M 1H 39M 1H 38M
  • @wearesocialsg • 374 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 4.65M 82% 3.70M 66% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 375 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 4.653M 4.633M 4.500M
  • @wearesocialsg • 376 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 84% 11% 4% 1%
  • @wearesocialsg • 377 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 52% 41% 7% 0.02% -7% +17% -23% +100%
  • @wearesocialsg • 378 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 3.60M 64% 3.30M 58%
  • @wearesocialsg • 379 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 46% 43% 26% 18% 14% 14% 14% 13% 13% 12% WHATSAPP FACEBOOK FACEBOOK MESSENGER INSTAGRAM GOOGLE+ LINE LINKEDIN SKYPE TWITTER WECHAT
  • @wearesocialsg • 380 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.1 0.5 0.5 0.3 0.2 0.1 0.1 0.7 0.5 0.3 0.2 0.1 3,600,000 47% 53% 8% 4% 4% 34% 15% 19% 28% 13% 14% 16% 8% 8% 9% 5% 4% 5% 3% 3%
  • @wearesocialsg • 381 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 85% 1.718.22M 145%4.80M
  • @wearesocialsg • 382 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 145% 98%41% 59%8.22M
  • @wearesocialsg • 383 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 42% 48%33% 38%58%
  • @wearesocialsg • 384 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 67% 30%52% 50%57%
  • @wearesocialsg • 385 SOUTH AFRICA
  • @wearesocialsg • 386 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 54.73 URBANISATION: 65% 26.84 PENETRATION: 49% 13.00 PENETRATION: 24% 85.53 vs POPULATION: 156% 10.00 PENETRATION: 18% DIGITAL IN SOUTH AFRICA • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 387 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +5% +10% +8% -6% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 388 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 92% 60% 18% 7% 3% [N/A] 1% 1%
  • @wearesocialsg • 389 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 54M 2H 59M 2H 43M 2H 21M
  • @wearesocialsg • 390 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 26.8M 49% 23.1M 42% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 391 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 26.84M 26.82M 24.80M
  • @wearesocialsg • 392 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 59% 26% 12% 3%
  • @wearesocialsg • 393 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 21% 75% 5% 0.02% -38% +23% -22% -60%
  • @wearesocialsg • 394 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 13.0M 24% 10.0M 18%
  • @wearesocialsg • 395 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 33% 30% 20% 15% 13% 12% 11% 10% 9% 9% WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ LINKEDIN TWITTER PINTEREST INSTAGRAM BBM SKYPE
  • @wearesocialsg • 396 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 1.1 2.6 1.3 0.6 0.4 0.5 1.1 2.7 1.4 0.6 0.3 0.4 13,000,000 50% 50% 17% 8% 8% 41% 20% 21% 21% 10% 11% 9% 5% 4% 5% 3% 2% 7% 4% 3%
  • @wearesocialsg • 397 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 65% 2.4085.5M 156%35.6M
  • @wearesocialsg • 398 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 156% 41%84% 16%85.5M
  • @wearesocialsg • 399 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 28% 29%16% 26%38%
  • @wearesocialsg • 400 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 43% 12%33% 23%27%
  • @wearesocialsg • 401 SOUTH KOREA
  • @wearesocialsg • 402 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 50.40 URBANISATION: 83% 45.31 PENETRATION: 90% 38.40 PENETRATION: 76% 57.08 vs POPULATION: 113% 38.40 PENETRATION: 76% DIGITAL IN SOUTH KOREA • Sources: UN, US Census Bureau; InternetWorldStats, Kakao, GSMA Intelligence.
  • @wearesocialsg • 403 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 0% [N/A]* +3% [N/A]* • Sources: UN, US Census Bureau; InternetWorldStats, GSMA Intelligence. *Social media figures reported in 2015 were for Facebook, not Kakaotalk.
  • @wearesocialsg • 404 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 98% 83% 68% 15% 5% [N/A] 1% 2%
  • @wearesocialsg • 405 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 04M 1H 56M 1H 06M 2H 04M
  • @wearesocialsg • 406 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 45.3M 90% 35.3M 70% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 407 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 45.31M 42.50M 44.90M
  • @wearesocialsg • 408 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 97% 3%
  • @wearesocialsg • 409 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 26% 1% - +6% -12% -42% -
  • @wearesocialsg • 410 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 38.4M 76% 38.4M 76%
  • @wearesocialsg • 411 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41% 27% 17% 12% 10% 7% 7% 6% 4% 3% KAKAOTALK FACEBOOK KAKAOSTORY FACEBOOK MESSENGER TWITTER LINE INSTAGRAM GOOGLE+ TWITCH TUMBLR
  • @wearesocialsg • 412 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 1.9 2.9 1.2 0.7 0.3 0.1 1.8 3.5 1.9 1.1 0.5 0.2 16,000,000 43% 57% 23% 12% 11% 40% 18% 22% 19% 8% 12% 11% 4% 7% 5% 2% 3% 2% 0% 1%
  • @wearesocialsg • 413 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 82% 1.3957.1M 113%41.1M
  • @wearesocialsg • 414 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 113% 99%5% 95%57.1M
  • @wearesocialsg • 415 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 51 53%45% 43%47%
  • @wearesocialsg • 416 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 78% 43%46% 68%72%
  • @wearesocialsg • 417 SPAIN
  • @wearesocialsg • 418 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 46.09 URBANISATION: 80% 35.71 PENETRATION: 77% 22.00 PENETRATION: 48% 49.16 vs POPULATION: 107% 19.00 PENETRATION: 41% DIGITAL IN SPAIN • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 419 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +6% 0% -1% +7% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 420 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 96% 80% 73% 38% 16% [N/A] 12% 2%
  • @wearesocialsg • 421 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 47M 1H 55M 1H 36M 2H 25M
  • @wearesocialsg • 422 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 35.7M 77% 29.9M 65% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 423 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 35.71M 35.12M 35.50M
  • @wearesocialsg • 424 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 86% 11% 2%
  • @wearesocialsg • 425 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 62% 32% 7% 0.07% +4% -6% -3% 0%
  • @wearesocialsg • 426 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 22.0M 48% 19.0M 41%
  • @wearesocialsg • 427 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 45% 44% 24% 24% 21% 15% 14% 13% 9% 8% WHATSAPP FACEBOOK FACEBOOK MESSENGER TWITTER GOOGLE+ INSTAGRAM LINKEDIN SKYPE PINTEREST LINE
  • @wearesocialsg • 428 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.8 2.7 3.0 2.4 1.5 0.8 0.6 2.7 2.8 2.3 1.3 0.8 22,000,000 50% 50% 6% 4% 3% 25% 12% 12% 26% 14% 13% 21% 11% 10% 13% 7% 6% 7% 4% 4%
  • @wearesocialsg • 429 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 87% 1.2349.2M 107%40.0M
  • @wearesocialsg • 430 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 107% 69%24% 76%49.2M
  • @wearesocialsg • 431 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 38% 39%25% 33%51%
  • @wearesocialsg • 432 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 66% 27%61% 52%57%
  • @wearesocialsg • 433 THAILAND
  • @wearesocialsg • 434 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 68.05 URBANISATION: 52% 38.00 PENETRATION: 56% 38.00 PENETRATION: 56% 82.78 vs POPULATION: 122% 34.00 PENETRATION: 50% DIGITAL IN THAILAND • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 435 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +21% +19% -15% +21% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 436 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 96% 64% 27% 11% 2% [N/A] 1% 1%
  • @wearesocialsg • 437 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 45M 3H 53M 2H 52M 2H 27M
  • @wearesocialsg • 438 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 38.0M 56% 30.6M 45% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 439 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 38.00M 23.74M 19.50M
  • @wearesocialsg • 440 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 86% 11% 3% 1%
  • @wearesocialsg • 441 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 50% 45% 5% - -14% +30% -29% -
  • @wearesocialsg • 442 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 38.0M 56% 34.0M 50%
  • @wearesocialsg • 443 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 32% 29% 28% 22% 19% 14% 11% 11% 10% 10% FACEBOOK LINE FACEBOOK MESSENGER GOOGLE+ INSTAGRAM TWITTER PINTEREST WHATSAPP SKYPE LINKEDIN
  • @wearesocialsg • 444 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 4.4 6.9 4.2 1.9 0.9 0.5 4.3 7.1 4.1 1.8 0.9 0.6 38,000,000 50% 50% 23% 12% 11% 37% 18% 19% 22% 11% 11% 10% 5% 5% 5% 2% 2% 3% 1% 2%
  • @wearesocialsg • 445 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 69% 1.7682.8M 122%47.0M
  • @wearesocialsg • 446 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 122% 98%83% 17%82.8M
  • @wearesocialsg • 447 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 33% 32%33% 30%40%
  • @wearesocialsg • 448 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 48% 31%40% 39%44%
  • @wearesocialsg • 449 TURKEY
  • @wearesocialsg • 450 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 79.14 URBANISATION: 74% 46.28 PENETRATION: 58% 42.00 PENETRATION: 53% 71.03 vs POPULATION: 90% 36.00 PENETRATION: 45% DIGITAL IN TURKEY • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 451 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +10% +5% +2% +13% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 452 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 86% 56% 48% 11% 4% [N/A] 1% 5%
  • @wearesocialsg • 453 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 14M 2H 35M 2H 32M 2H 18M
  • @wearesocialsg • 454 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 46.3M 58% 40.5M 51% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 455 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 46.28M 40.40M 36.60M
  • @wearesocialsg • 456 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 77% 16% 4% 3%
  • @wearesocialsg • 457 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 51% 46% 4% 0.03% -25% +55% +9% +200%
  • @wearesocialsg • 458 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 42.0M 53% 36.0M 45%
  • @wearesocialsg • 459 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 32% 24% 20% 17% 16% 15% 13% 9% 8% 7% FACEBOOK WHATSAPP FACEBOOK MESSENGER TWITTER INSTAGRAM GOOGLE+ SKYPE LINKEDIN VIBER VINE
  • @wearesocialsg • 460 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 4.4 6.9 4.2 1.9 0.9 0.5 4.3 7.1 4.1 1.8 0.9 0.6 42,000,000 37% 63% 19% 8% 11% 36% 14% 23% 23% 8% 15% 12% 4% 8% 5% 2% 3% 3% 1% 2%
  • @wearesocialsg • 461 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 78% 1.1471.0M 90%62.1M
  • @wearesocialsg • 462 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 90% 39%55% 45%71.0M
  • @wearesocialsg • 463 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 36% 37%28% 35%43%
  • @wearesocialsg • 464 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 54% 24%40% 42%45%
  • @wearesocialsg • 465 UNITED ARAB EMIRATES
  • @wearesocialsg • 466 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 9.21 URBANISATION: 86% 8.81 PENETRATION: 96% 6.30 PENETRATION: 68% 17.19 vs POPULATION: 187% 5.60 PENETRATION: 61% DIGITAL IN THE UAE • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 467 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +3% +17% +5% +22% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 468 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 99% 91% 78% 33% 12% [N/A] 2% 8%
  • @wearesocialsg • 469 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 25M 3H 37M 3H 01M 1H 42M
  • @wearesocialsg • 470 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 8.81M 96% 7.40M 80% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 471 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 8.807M 8.328M 5.200M
  • @wearesocialsg • 472 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 89% 7% 2% 2%
  • @wearesocialsg • 473 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 47% 49% 4% 0.06% +1% +2% -23% +100%
  • @wearesocialsg • 474 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 6.30M 68% 5.60M 61%
  • @wearesocialsg • 475 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 47% 46% 46% 42% 29% 27% 27% 27% 20% 19% WHATSAPP FACEBOOK SKYPE FACEBOOK MESSENGER TWITTER INSTAGRAM LINKEDIN GOOGLE+ VIBER SNAPCHAT
  • @wearesocialsg • 476 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.2 0.6 0.6 0.2 0.1 0.0 0.3 1.9 1.6 0.6 0.2 0.1 6,300,000 26% 74% 7% 3% 5% 40% 10% 30% 34% 9% 25% 12% 3% 9% 3% 1% 3% 2% 1% 1%
  • @wearesocialsg • 477 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 53% 3.5117.19M 187%4.90M
  • @wearesocialsg • 478 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 187% 70%84% 16%17.19M
  • @wearesocialsg • 479 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 62% 60%41% 47%71%
  • @wearesocialsg • 480 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 80% 40%65% 53%62%
  • @wearesocialsg • 481 UNITED KINGDOM
  • @wearesocialsg • 482 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 64.91 URBANISATION: 83% 59.47 PENETRATION: 92% 38.00 PENETRATION: 59% 74.92 vs POPULATION: 115% 33.00 PENETRATION: 51% DIGITAL IN THE UK • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 483 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% 0% -0.2% +3% • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 484 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 92% 71% 75% 51% 21% [N/A] 13% 4%
  • @wearesocialsg • 485 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 47M 1H 33M 1H 29M 2H 46M
  • @wearesocialsg • 486 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 59.5M 92% 40.3M 62% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 487 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 59.33M 59.47M 57.30M
  • @wearesocialsg • 488 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 85% 11% 3% 1%
  • @wearesocialsg • 489 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 59% 28% 12% 0.4% +8% -7% -16% +33%
  • @wearesocialsg • 490 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 38.0M 59% 33.0M 51%
  • @wearesocialsg • 491 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 47% 32% 24% 20% 14% 13% 12% 10% 10% 8% FACEBOOK FACEBOOK MESSENGER WHATSAPP TWITTER INSTAGRAM SKYPE SNAPCHAT GOOGLE+ LINKEDIN PINTEREST
  • @wearesocialsg • 492 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 2.1 5.3 4.1 3.4 2.5 2.1 1.9 5.4 4.0 3.0 2.0 1.7 38,000,000 51% 49% 11% 6% 5% 28% 14% 14% 21% 11% 11% 17% 9% 8% 12% 7% 5% 10% 6% 4%
  • @wearesocialsg • 493 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 81% 1.4274.9M 115%52.8M
  • @wearesocialsg • 494 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 115% 80%38% 62%74.9M
  • @wearesocialsg • 495 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 31% 37%24% 32%43%
  • @wearesocialsg • 496 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 79% 27%79% 73%77%
  • @wearesocialsg • 497 UNITED STATES OF AMERICA
  • @wearesocialsg • 498 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 322.9 URBANISATION: 82% 282.1 PENETRATION: 87% 192.0 PENETRATION: 59% 342.4 vs POPULATION: 106% 169.0 PENETRATION: 52% DIGITAL IN THE USA • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 499 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +4% +3% +4% +6% • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 500 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 85% 57% 72% 35% [N/A] 10% 12% [N/A]
  • @wearesocialsg • 501 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 15M 1H 55M 1H 43M 3H 18M
  • @wearesocialsg • 502 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 282.1M 87% 178.0M 55% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 503 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 280.7M 282.1M 276.6M
  • @wearesocialsg • 504 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 79% 14% 6% 1%
  • @wearesocialsg • 505 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 65% 27% 8% 0.18% -2% +7% -4% -5%
  • @wearesocialsg • 506 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 192M 59% 169M 52%
  • @wearesocialsg • 507 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41% 26% 17% 15% 15% 12% 11% 11% 9% 8% FACEBOOK FACEBOOK MESSENGER TWITTER PINTEREST INSTAGRAM GOOGLE+ LINKEDIN SNAPCHAT SKYPE TUMBLR
  • @wearesocialsg • 508 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 8.3 27.0 21.0 17.0 15.0 15.0 7.3 27.0 19.0 14.0 10.0 9.7 192,000,000 54% 46% 8% 4% 4% 28% 14% 14% 21% 11% 10% 16% 9% 7% 13% 8% 5% 13% 8% 5%
  • @wearesocialsg • 509 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 81% 1.30342M 106%263M
  • @wearesocialsg • 510 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 106% 88%25% 75%342M
  • @wearesocialsg • 511 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 31% 38%28% 31%34%
  • @wearesocialsg • 512 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 71% 26%69% 60%66%
  • @wearesocialsg • 513 VIETNAM
  • @wearesocialsg • 514 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 93.95 URBANISATION: 34% 47.30 PENETRATION: 50% 35.00 PENETRATION: 37% 142.99 vs POPULATION: 152% 29.00 PENETRATION: 31% DIGITAL IN VIETNAM • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 515 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +10% +25% +5% +21% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 516 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 93% 55% 46% 12% 2% [N/A] [N/A] [N/A]
  • @wearesocialsg • 517 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 39M 2H 25M 2H 18M 1H 31M
  • @wearesocialsg • 518 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 47.3M 50% 39.7M 42% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 519 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 47.30M 45.39M 40.10M
  • @wearesocialsg • 520 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 78% 18% 3% 1%
  • @wearesocialsg • 521 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 71% 24% 4% - -9% +40% +4% -
  • @wearesocialsg • 522 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 35.0M 37% 29.0M 31%
  • @wearesocialsg • 523 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 29% 25% 25% 20% 15% 11% 10% 9% 9% 6% FACEBOOK ZALO FACEBOOK MESSENGER GOOGLE+ SKYPE VIBER LINE TWITTER INSTAGRAM WHATSAPP
  • @wearesocialsg • 524 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 5.1 7.2 2.7 0.8 0.3 0.1 5.3 8.6 3.3 1.0 0.4 0.3 35,000,000 46% 54% 30% 15% 15% 45% 21% 25% 17% 8% 9% 5% 2% 3% 2% 1% 1% 1% 0% 1%
  • @wearesocialsg • 525 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 63% 2.40143.0M 152%59.5M
  • @wearesocialsg • 526 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 152% 26%89% 11%143.0M
  • @wearesocialsg • 527 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 29% 28%23% 19%34%
  • @wearesocialsg • 528 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 45% 23%33% 32%37%
  • @wearesocialsg • 529 CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/DSM2016ES
  • @wearesocialsg • 530 CLICK HERE TO ACCESS WE ARE SOCIAL’S OTHER FREE REPORTS & HOW-TO GUIDES http://bit.ly/wassgss
  • @wearesocialsg • 531 SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: http://www.globalwebindex.net/
  • @wearesocialsg • 532 SPECIAL THANKS We’d also like to offer our thanks to GSMA Intelligence for providing their valuable data for this report. GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s data covers every operator group, network and MVNO in every country – from Afghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leading operators, vendors, regulators, financial institutions and third-party industry players rely on GSMA Intelligence to support strategic decision- making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
  • @wearesocialsg • 533 SPECIAL THANKS We’d also like to offer our thanks to the following data providers for publishing much of the valuable data included in this year’s report: STAT COUNTER GOOGLE CONSUMER BAROMETER ERICSSON MOBILITY AKAMAI TECHNOLOGIES Lastly, we’d like to say a big thank you to the TheNounProject.com, who provided much of the inspiration for the icons used in this report.
  • @wearesocialsg • 534 DATA SOURCES USED IN THIS REPORT POPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (2016 data); United Nations World Urbanization Prospects, 2014 Revision. INTERNET USER DATA: InternetWorldStats (November 2015 Update); ITU Individuals Using the Internet, 2015; CIA World Factbook, January 2015; The Prospect Group; The China Internet Network Information Center; The Telecom Regulatory Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian Communications Commission; Akamai’s State of the Internet report (Q3 2015). Time spent, and mobile internet usage and penetration data extrapolated from GlobalWebIndex, Q4 2015. Share of web traffic data from StatCounter, January 2016. Frequency of internet use data from Google Consumer Barometer 2014-2015**. SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte, LINE, Kakao, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, and Snapchat as at January 2016. Social media usage data and time spent on social media extrapolated from GlobalWebIndex, Q4 2015. Facebook age and gender data extrapolated from Facebook-reported data, January 2016. Thanks to Niki Aghaei for her assistance with collecting and understanding social media user data for Iran. MOBILE PHONE USERS, CONNECTIONS AND MOBILE BROADBAND DATA: Latest reported national data from GSMA Intelligence (Q4 2015); extrapolated data from eMarketer; extrapolated global data from GSMA Intelligence (Jan 2016); Ericsson Mobility Report (Nov 2015); usage data extrapolated from GlobalWebIndex Q4 2015; Akamai’s State of the Internet report (Q3 2015); Google Consumer Barometer 2014-2015**. ECOMMERCE DATA: GlobalWebIndex Q4 2015; Google Consumer Barometer 2014-2015**. DIGITAL DEVICE OWNERSHIP DATA: Google Consumer Barometer 2014-2015**. NOTES: ‘Annual growth’ figures are calculated using the data we reported in We Are Social’s Digital, Social & Mobile in 2015 report. * GlobalWebIndex surveys more than 700,000 internet users aged 16 to 64 ever quarter across 34 countries around the world, representing 90% of the global internet population. ** Google’s Consumer Barometer polls a nationally representative total population (online & offline) aged 16+ in each country surveyed except in Argentina, Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam, US where the sample base is aged 18+, and Japan, where the sample base is aged 20+. For more details, see consumerbarometer.com.
  • @wearesocialsg • 535 IMPORTANT NOTES We Are Social publishes its compendium of digital, social, and mobile media statistics on an annual basis, but on occasion we may need to alter or update the information and data contained therein. To ensure you have the most up-to-date version of this report, please visit http://bit.ly/DSM2016DI. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world. However, reference to these territories and any associated elements (including flags) does not imply the expression of any opinion whatsoever on the part of We Are Social or any of its employees, nor on the part of any of the featured data partners, nor any of those organisations’ employees, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and charts contained in the report are as accurate and up-to-date as possible, but neither We Are Social, nor any of its employees, nor any of its contractors, subcontractors or their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of any information, or represents that its use would not infringe privately owned rights. We Are Social will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill as a result of any actions taken based on any of the content contained within this report.
  • @wearesocialsg • 536 WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE. WE CALL THIS SOCIAL THINKING. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, INTEL, HSBC, AND GOOGLE. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT [email protected] FIND OUT MORE AT WEARESOCIAL.COM.
  • @wearesocialsg • 537 WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG [email protected] +65 6423 1051 WEARESOCIAL.COM http://wearesocial.com/sg/ http://www.linkedin.com/in/eskimon http://twitter.com/wearesocialsg mailto:[email protected] http://wearesocial.com
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Digital in 2016

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  • @wearesocialsg • 1 DIGITAL IN 2016 WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL, SOCIAL, AND MOBILE DATA, TRENDS, AND STATISTICS wearesocial SIMON KEMP • WE ARE SOCIAL
  • @wearesocialsg • 2 http://wearesocial.com/sg/
  • @wearesocialsg • 3 COUNTRIES INCLUDED IN THIS OVERVIEW 1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 EGYPT 7 FRANCE 8 GERMANY 9 HONG KONG 10 INDIA 11 INDONESIA 12 ITALY 13 JAPAN 14 MALAYSIA 15 MEXICO 16 NIGERIA 17 THE PHILIPPINES 18 POLAND 19 RUSSIA 20 SAUDI ARABIA 21 SINGAPORE 22 SOUTH AFRICA 23 SOUTH KOREA 24 SPAIN 25 THAILAND 26 TURKEY 27 UNITED ARAB EMIRATES 28 UNITED KINGDOM 29 UNITED STATES 30 VIETNAM 21 9 5 4 10 24 15 22 7 19 12 20 8 13 1 16 23 6 2 3 11 18 14 17 25 26 27 28 29 30
  • @wearesocialsg • 4 WELCOME Welcome to We Are Social’s DIGITAL IN 2016 report, collating all the key data, statistics and trends you need to understand the state of digital, social and mobile media around the world today. We’ve received numerous requests for data on additional countries over the past few years, so we’ve split this year’s report into three distinct parts: DIGITAL IN 2016 § This report, which contains regional and global overviews, together with in-depth profiles of 30 of the world’s top economies. Click here to access our previous reports. 2016 DIGITAL YEARBOOK § A separate report, which contains high-level profiles of 232 countries around the world. Read and download We Are Social’s 2016 Digital Yearbook by clicking here. EXECUTIVE SUMMARY § Our analysis of this year’s key data and trends, together with our forecasts for the coming twelve months. Read We Are Social’s Executive Summary by clicking here. If you have any questions about what these trends might mean for your organisation, or if you’d like to know how We Are Social can help you make sense of them, visit us at wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg. http://bit.ly/DSM2016YB http://bit.ly/DSM2016ES mailto:[email protected] http://twitter.com/wearesocialsg http://wearesocial.com http://bit.ly/wassgss
  • @wearesocialsg • 5 CLICK HERE TO ACCESS WE ARE SOCIAL’S 2016 DIGITAL YEARBOOK, WHICH CONTAINS HIGH-LEVEL DATA SNAPSHOTS FOR 232 COUNTRIES WORLDWIDE http://bit.ly/DSM2016YB
  • @wearesocialsg • 6 GLOBAL & REGIONAL OVERVIEWS
  • @wearesocialsg • 7 GLOBAL DIGITAL SNAPSHOT INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 7.395 JAN 2016 URBANISATION: 54% 3.419 PENETRATION: 46% 2.307 PENETRATION: 31% 3.790 PENETRATION: 51% 1.968 PENETRATION: 27%
  • @wearesocialsg • 8 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF UNIQUE MOBILE USERS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. +10% +10% +4% +17% +332 MILLION +219 MILLION +141 MILLION +283 MILLION
  • @wearesocialsg • 9 SHARE OF GLOBAL USERSJAN2016 NORTH AMERICA 5% 9% 9% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 9% 7% 7% WEST EUROPE 6% %9 10% 7% CENTRAL ASIA 1%
  • @wearesocialsg • 10 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 1,201 URBANISATION: 41% 349 PENETRATION: 29% 129 PENETRATION: 11% 986 vs POPULATION: 82% 102 PENETRATION: 8% DIGITAL IN AFRICA
  • @wearesocialsg • 11 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +14% +25% +20% +47.2 MILLION +25.3 MILLION +17.1 MILLION ANNUAL GROWTH: AFRICA +9% +84.4 MILLION
  • @wearesocialsg • 12 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 997 URBANISATION: 81% 665 PENETRATION: 67% 511 PENETRATION: 51% 1,072 vs POPULATION: 108% 437 PENETRATION: 44% DIGITAL IN THE AMERICAS
  • @wearesocialsg • 13 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +6% +6% +9% +38.9 MILLION +28.6 MILLION +37.5 MILLION ANNUAL GROWTH: THE AMERICAS +1% +9.6 MILLION
  • @wearesocialsg • 14 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 4,116 URBANISATION: 47% 1,662 PENETRATION: 40% 1,211 PENETRATION: 29% 3,860 vs POPULATION: 94% 1,066 PENETRATION: 26% DIGITAL IN ASIA-PACIFIC
  • @wearesocialsg • 15 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +12% +14% +21% +199.0 MILLION +145.8 MILLION +187.3 MILLION ANNUAL GROWTH: ASIA-PACIFIC +4% +155.6 MILLION
  • @wearesocialsg • 16 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 838 URBANISATION: 73% 616 PENETRATION: 73% 393 PENETRATION: 47% 1,102 vs POPULATION: 132% 305 PENETRATION: 36% DIGITAL IN EUROPE
  • @wearesocialsg • 17 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +4% +3% +6% +25.9 MILLION +11.2 MILLION +18.2 MILLION ANNUAL GROWTH: EUROPE +1% +13.5 MILLION
  • @wearesocialsg • 18 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 242 URBANISATION: 71% 128 PENETRATION: 53% 63 PENETRATION: 26% 298 vs POPULATION: 123% 58 PENETRATION: 24% DIGITAL IN THE MIDDLE EAST
  • @wearesocialsg • 19 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +17% +13% +66% +21.4 MILLION +7.5 MILLION +23.0 MILLION ANNUAL GROWTH: THE MIDDLE EAST +3% +8.9 MILLION
  • @wearesocialsg • 20 GLOBAL INTERNET USAGE
  • @wearesocialsg • 21 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNET USEJAN2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. 46% 88% 60% 29% 53% 83% 64% 54% 68% 44% 40% 27% 41% REGIONAL INTERNET PENETRATION FIGURES
  • @wearesocialsg • 22 INTERNET USE: REGIONAL OVERVIEWJAN2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION INTERNET USERS, IN MILLIONS INTERNET PENETRATION 54% 27% 29% 83% 88% 64% 41% 60% 53% 44% 68% 40% 867 480 349 345 315 271 259 254 128 96 27 27 EA ST AS IA SO UT H AS IA AF RI C A W ES T EU RO PE N O RT H AM ER IC A EA ST EU RO PE SO UT H EA ST AS IA SO UT H AM ER IC A M ID D LE EA ST C EN TR AL AM ER IC A O C EA N IA C EN TR AL AS IA
  • @wearesocialsg • 23 INTERNET USE BY COUNTRYJAN2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. NATIONAL INTERNET PENETRATION FIGURES 96 % 92 % 91 % 91 % 90 % 89 % 88 % 87 % 86 % 82 % 80 % 79 % 77 % 72 % 68 % 67 % 64 % 63 % 58 % 58 % 56 % 53 % 52 % 50 % 49 % 49 % 47 % 46 % 46 % 34 % 28 % U AE U K C AN AD A JA PA N SO U TH K O RE A G ER M AN Y AU ST RA LI A U SA FR AN C E SI N G AP O RE AR G EN TI N A H O N G K O N G SP AI N RU SS IA M AL AY SI A PO LA N D SA U D I A RA BI A IT AL Y TU RK EY BR AZ IL TH AI LA N D N IG ER IA EG YP T VI ET N AM C H IN A SO U TH A FR IC A M EX IC O PH IL IP PI N ES G LO BA L AV ER AG E IN D O N ES IA IN D IA
  • @wearesocialsg • 24 INTERNET RANKINGSJAN2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. # COUNTRY % USERS 01 ICELAND 98% 324,518 02 BERMUDA 97% 68,280 03 NORWAY 96% 5,047,528 04 DENMARK 96% 5,452,151 05 ANDORRA 96% 82,148 06 UAE 96% 8,807,226 07 NETHERLANDS 95% 16,143,879 08 LUXEMBOURG 95% 541,206 09 FAROE ISLANDS 95% 47,762 10 SWEDEN 94% 9,216,226 # COUNTRY % USERS 214 NORTH KOREA 0.03% 7,200 213 NIGER 2.0% 395,990 212 CHAD 2.5% 356,678 211 CONGO (DEM. REP.) 3.0% 2,381,254 210 ETHIOPIA 3.7% 3,700,000 209 GUINEA-BISSAU 3.8% 70,000 208 SIERRA LEONE 4.0% 260,000 207 CENTRAL AFRICAN REP. 4.4% 217,279 206 SOMALIA 4.6% 500,000 205 BURUNDI 4.6% 526,372 BASED ON INTERNET PENETRATION IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST INTERNET PENETRATION LOWEST INTERNET PENETRATION
  • @wearesocialsg • 25 TIME SPENT ON THE INTERNETJAN2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE 5.2 5.2 4.9 4.7 4.7 4.7 4.7 4.6 4.6 4.6 4.4 4.4 4.4 4.3 4.2 4.2 4.1 4.1 3.9 3.8 3.8 3.6 3.6 3.4 3.3 3.3 3.1 2.9 3.9 3.2 3.0 3.9 3.5 3 .5 1.4 2.4 3.6 3.4 3.6 1.3 3.1 1.9 2.1 2.6 3.8 2.2 1.3 1.6 1.9 1.1 1.0 2.5 1.3 2.2 1.9 0.6 BR AZ IL PH IL IP PI N ES SO U TH A FR IC A TH AI LA N D AR G EN TI N A IN D O N ES IA RU SS IA VI ET N AM M AL AY SI A M EX IC O U AE PO LA N D IN D IA U S SI N G AP O RE TU RK EY SA U D I A RA BI A IT AL Y C AN AD A U K SP AI N AU ST RA LI A FR AN C E C H IN A G ER M AN Y H O N G K O N G SO U TH K O RE A JA PA N
  • @wearesocialsg • 26 SHARE OF WEB TRAFFIC BY DEVICE SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device. BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: JAN 2016 56% 39% 5% 0.1% -9% +21% -21% -10%
  • @wearesocialsg • 27 MOBILE’S SHARE OF WEB TRAFFICJAN2016 • Source: StatCounter, Q1 2016. PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES 82 % 75 % 70 % 66 % 55 % 51 % 49 % 47 % 46 % 45 % 41 % 40 % 39 % 36 % 34 % 32 % 31 % 29 % 29 % 28 % 27 % 27 % 26 % 26 % 24 % 22 % 22 % 21 % 19 % 19 % 12 % N IG ER IA SO U TH A FR IC A IN D O N ES IA IN D IA SA U D I A RA BI A PO LA N D U AE M AL AY SI A TU RK EY TH AI LA N D SI N G AP O RE C H IN A G LO BA L AV ER AG E JA PA N M EX IC O SP AI N AR G EN TI N A H O N G K O N G PH IL IP PI N ES U K U SA AU ST RA LI A SO U TH K O RE A BR AZ IL VI ET N AM G ER M AN Y EG YP T IT AL Y FR AN C E C AN AD A RU SS IA
  • @wearesocialsg • 28 AVERAGE NET CONNECTION SPEEDSJAN2016 • Source: Akamai’s State of the Internet report, Q3 2015. AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS (FIXED CONNECTIONS) 20 .5 15 .8 15 .0 13 .0 12 .6 12 .5 11 .9 11 .5 10 .6 10 .4 10 .2 8.2 8.2 7.8 6.8 6.5 6.2 5.5 5.1 4.9 4.2 3.7 3.7 3.6 3.4 3.2 3.0 2.8 2.5 2.5 1.7 SO U TH K O RE A H O N G K O N G JA PA N U K U SA SI N G AP O RE C AN AD A G ER M AN Y PO LA N D SP AI N RU SS IA FR AN C E TH AI LA N D AU ST RA LI A U AE IT AL Y TU RK EY M EX IC O G LO BA L AV ER AG E M AL AY SI A AR G EN TI N A C H IN A SO U TH A FR IC A BR AZ IL VI ET N AM SA U D I A RA BI A IN D O N ES IA PH IL IP PI N ES IN D IA N IG ER IA EG YP T
  • @wearesocialsg • 29 ACTIVE E-COMMERCE SHOPPERSJAN2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] 77 % 74 % 72 % 66 % 64 % 62 % 62 % 60 % 57 % 57 % 57 % 55 % 53 % 53 % 50 % 48 % 48 % 45 % 44 % 44 % 44 % 41 % 37 % 31 % 29 % 27 % 27 % 23 % U K G ER M AN Y SO U TH K O RE A U SA FR AN C E U AE AU ST RA LI A C AN AD A SP AI N SI N G AP O RE H O N G K O N G JA PA N AR G EN TI N A PO LA N D M AL AY SI A IT AL Y RU SS IA TU RK EY BR AZ IL C H IN A TH AI LA N D SA U D I A RA BI A VI ET N AM M EX IC O PH IL IP PI N ES IN D O N ES IA SO U TH A FR IC A IN D IA
  • @wearesocialsg • 30 GLOBAL SOCIAL MEDIA USAGE
  • @wearesocialsg • 31 JAN 2016 SOCIAL MEDIA USE ## • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM 2.31B 31% 1.97B 27%
  • @wearesocialsg • 32 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIAL MEDIA USEJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. 31% 59% 50% 11% 26% 48% 45% 48% 45% 40% 6% 11% 37% TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
  • @wearesocialsg • 33 SOCIAL MEDIA REGIONAL OVERVIEWJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY (IN MILLIONS) COMPARED TO POPULATION 769 234 213 211 201 191 186 129 87 63 18 4 EA ST AS IA SO UT H EA ST AS IA N O RT H AM ER IC A SO UT H AM ER IC A W ES T EU RO PE EA ST EU RO PE SO UT H AS IA AF RI C A C EN TR AL AM ER IC A M ID D LE EA ST O C EA N IA C EN TR AL AS IA 48% 37% 59% 50% 48% 45% 11% 11% 40% 26% 45% 6% ACTIVE SOCIAL MEDIA USERS, IN MILLIONS ACTIVE SOCIAL MEDIA USERS vs. TOTAL POPULATION
  • @wearesocialsg • 34 SOCIAL MEDIA USE BY COUNTRYJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 76 % 68 % 66 % 64 % 62 % 59 % 59 % 59 % 58 % 58 % 56 % 53 % 50 % 49 % 48 % 48 % 47 % 47 % 47 % 47 % 42 % 37 % 36 % 36 % 35 % 31 % 30 % 30 % 24 % 10 % 8% SO U TH K O RE A U AE H O N G K O N G SI N G AP O RE AR G EN TI N A U SA M AL AY SI A U K C AN AD A AU ST RA LI A TH AI LA N D TU RK EY FR AN C E BR AZ IL RU SS IA SP AI N C H IN A PH IL IP PI N ES M EX IC O IT AL Y JA PA N VI ET N AM PO LA N D G ER M AN Y SA U D I A RA BI A G LO BA L AV ER AG E IN D O N ES IA EG YP T SO U TH A FR IC A IN D IA N IG ER IA
  • @wearesocialsg • 35 SOCIAL MEDIA RANKINGSJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. # COUNTRY % USERS 01 TAIWAN 77% 18,000,000 02 SOUTH KOREA 76% 38,400,000 03 QATAR 75% 1,700,000 04 ICELAND 73% 240,000 05 UAE 68% 6,300,000 06 ARUBA 68% 77,000 07 FAROE ISLANDS 67% 34,000 08 GREENLAND 66% 37,000 09 HONG KONG 66% 4,800,000 10 MALTA 64% 270,000 # COUNTRY % USERS 214 NORTH KOREA 0.03% 6,800 213 TURKMENISTAN 0.2% 12,000 212 CURAÇAO 0.6% 950 211 NIGER 0.9% 190,000 210 CENTRAL AFRICAN REP. 1.3% 63,000 209 SOUTH SUDAN 1.3% 160,000 208 ERITREA 1.3% 68,000 207 TAJIKISTAN 1.4% 120,000 206 CHAD 1.4% 200,000 205 UZBEKISTAN 1.5% 460,000 BASED ON SOCIAL MEDIA USE IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST SOCIAL MEDIA PENETRATION LOWEST SOCIAL MEDIA PENETRATION
  • @wearesocialsg • 36 ACTIVE USERS BY SOCIAL PLATFORMJAN2016 • Sources: latest company statements as published in press releases and quarterly results, correct as at 28 January 2016. SOCIAL NETWORK MESSENGER / CHAT APP / VOIP MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS 1,550 900 860 800 653 650 555 400 320 300 300 249 222 212 200 122 100 100 100 100 FACEBOOK WHATSAPP QQ FB MESSENGER QZONE WECHAT TUMBLR INSTAGRAM TWITTER SKYPE BAIDU TIEBA VIBER SINA WEIBO LINE SNAPCHAT YY VKONTAKTE PINTEREST BBM LINKEDIN 1,590
  • @wearesocialsg • 37 TIME SPENT ON SOCIAL MEDIAJAN2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY 3.7 3.3 3.2 3.2 3.0 3.0 2.9 2.9 2.9 2.7 2.5 2.3 2.3 2.0 1.9 1.7 1.6 1.6 1.5 1.5 1.5 1.4 1.3 1.3 1.2 1.1 1.1 0.3 PH IL IP PI N ES BR AZ IL M EX IC O AR G EN TI N A U AE M AL AY SI A SA U D I A RA BI A TH AI LA N D IN D O N ES IA SO U TH A FR IC A TU RK EY VI ET N AM IN D IA IT AL Y RU SS IA U SA SI N G AP O RE SP AI N H O N G K O N G U K C H IN A C AN AD A PO LA N D FR AN C E AU ST RA LI A G ER M AN Y SO U TH K O RE A JA PA N
  • @wearesocialsg • 38 JAN 2016 FACEBOOK USE BY DEVICE BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIA EACH DEVICE, IN MILLIONS ACTIVE ACCOUNTS ACCESSING VIA DESKTOP OR LAPTOP COMPUTERS ACTIVE ACCOUNTS ACCESSING VIA SMARTPHONES ACTIVE ACCOUNTS ACCESSING VIA FEATURE PHONES ACTIVE ACCOUNTS ACCESSING VIA TABLETS ## PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: ## • Sources: extrapolation of Facebook data Q1 2016. Combined share exceeds 100% due to multi-device usage. 748M 1,259M 38M 221M 50% 83% 2% 15%
  • @wearesocialsg • 39 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE SOCIAL USEJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. 27% 52% 42% 8% 24% 41% 32% 43% 41% 35% 4% 9% 31% ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
  • @wearesocialsg • 40 MOBILE SOCIAL REGIONAL OVERVIEWJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY (IN MILLIONS) COMPARED TO POPULATION 689 200 186 175 169 158 136 102 76 58 17 3 EA ST AS IA SO UT H EA ST AS IA N O RT H AM ER IC A SO UT H AM ER IC A W ES T EU RO PE SO UT H AS IA EA ST EU RO PE AF RI C A C EN TR AL AM ER IC A M ID D LE EA ST O C EA N IA C EN TR AL AS IA 43% 31% 52% 42% 41% 9% 32% 8% 35% 24% 41% 4% ACTIVE MOBILE SOCIAL USERS, IN MILLIONS ACTIVE MOBILE SOCIAL USERS vs. TOTAL POPULATION
  • @wearesocialsg • 41 MOBILE SOCIAL USE BY COUNTRYJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 76 % 61 % 59 % 58 % 54 % 52 % 52 % 51 % 50 % 48 % 47 % 45 % 42 % 42 % 42 % 41 % 41 % 40 % 40 % 39 % 31 % 31 % 30 % 30 % 27 % 26 % 25 % 25 % 18 % 9% 6% SO U TH K O RE A U AE H O N G K O N G SI N G AP O RE AU ST RA LI A M AL AY SI A U SA U K TH AI LA N D AR G EN TI N A C AN AD A TU RK EY BR AZ IL JA PA N C H IN A SP AI N M EX IC O PH IL IP PI N ES IT AL Y FR AN C E SA U D I A RA BI A VI ET N AM G ER M AN Y RU SS IA G LO BA L AV ER AG E PO LA N D IN D O N ES IA EG YP T SO U TH A FR IC A IN D IA N IG ER IA
  • @wearesocialsg • 42 MOBILE SOCIAL RANKINGSJAN2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. # COUNTRY % USERS 01 SOUTH KOREA 76% 38,400,000 02 QATAR 66% 1,500,000 03 TAIWAN 64% 15,000,000 04 ARUBA 62% 70,000 05 UAE 61% 5,600,000 06 ICELAND 60% 200,000 07 HONG KONG 59% 4,300,000 08 GREENLAND 59% 33,000 09 BRUNEI 59% 250,000 10 SINGAPORE 58% 3,300,000 # COUNTRY % USERS 214 NORTH KOREA 0.02% 4,000 213 TURKMENISTAN 0.2% 8,600 212 ERITREA 0.7% 38,000 211 NIGER 0.8% 160,000 210 CENTRAL AFRICAN REP. 0.8% 42,000 209 TAJIKISTAN 0.9% 74,400 208 SOUTH SUDAN 1.0% 130,000 207 UZBEKISTAN 1.2% 350,000 206 CHAD 1.2% 170,000 205 CONGO (DEM. REP.) 2.0% 1,600,000 BASED ON MOBILE SOCIAL MEDIA USE IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST MOBILE SOCIAL MEDIA PENETRATION LOWEST MOBILE SOCIAL MEDIA PENETRATION
  • @wearesocialsg • 43 GLOBAL MOBILE PHONE USAGE
  • @wearesocialsg • 44 JAN 2016 MOBILE USERS vs. CONNECTIONS MOBILE CONNECTIONS WORLDWIDE UNIQUE MOBILE USERS WORLDWIDE MOBILE CONNECTIONS WORLDWIDE UNIQUE MOBILE USERS WORLDWIDE GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA • Sources: GSMA Intelligence, Q1 2016; Ericsson Mobility Report, Q3 2015. 3.8B 7.3B 4.9B 7.4B
  • @wearesocialsg • 45 UNIQUE MOBILE USERS BY COUNTRYJAN2016 • Sources: extrapolated from eMarketer data; UN, US Census Bureau for population data. MOBILE USERS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS 87 % 85 % 84 % 84 % 82 % 82 % 82 % 81 % 81 % 81 % 79 % 78 % 78 % 77 % 74 % 74 % 74 % 72 % 72 % 69 % 68 % 67 % 66 % 65 % 64 % 63 % 63 % 53 % 52 % 40 % SP AI N SI N G AP O RE JA PA N IT AL Y G ER M AN Y H O N G K O N G SO U TH K O RE A C AN AD A U SA U K AU ST RA LI A TU RK EY FR AN C E C H IN A M AL AY SI A PH IL IP PI N ES PO LA N D AR G EN TI N A RU SS IA TH AI LA N D EG YP T SA U D I A RA BI A M EX IC O SO U TH A FR IC A BR AZ IL VI ET N AM IN D O N ES IA U AE IN D IA N IG ER IA
  • @wearesocialsg • 46 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 99% 47%76% 24%7.32B
  • @wearesocialsg • 47 JAN 2016 MOBILE CONNECTIONS BY DEVICE CONNECTIONS ORGINATING FROM SMARTPHONE DEVICES TOTAL GLOBAL CONNECTIONS (ALL DEVICES) SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS CONNECTIONS ORGINATING FROM FEATURE-PHONE DEVICES FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD • Source: Ericsson Mobility Report, Q3 2015. Note: other devices such as tablets account for another 250 million connections (3.5% of total). # # # 3.4B 51%46% 3.7B7.3B
  • @wearesocialsg • 48 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE CONNECTIONSJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. 99% 104% 121% 82% 123% 124% 139% 99% 108% 88% 109% 77% 124% THE NUMBER OF MOBILE CONNECTIONS COMPARED TO POPULATION
  • @wearesocialsg • 49 MOBILE REGIONAL OVERVIEWJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION 1,599 1,350 986 792 587 515 508 373 298 191 74 43 EA ST AS IA SO UT H AS IA AF RI C A SO UT H EA ST AS IA EA ST EU RO PE W ES T EU RO PE SO UT H AM ER IC A N O RT H AM ER IC A M ID D LE EA ST C EN TR AL AM ER IC A C EN TR AL AS IA O C EA N IA 99% 77% 82% 124% 139% 124% 121% 104% 123% 88% 109% 108%
  • @wearesocialsg • 50 MOBILE CONNECTIONS BY COUNTRYJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS 18 7% 18 1% 17 8% 17 2% 15 6% 15 2% 15 2% 14 5% 14 2% 14 1% 13 7% 13 4% 13 3% 12 8% 12 7% 12 6% 12 2% 11 7% 11 5% 11 3% 10 7% 10 6% 10 2% 10 0% 99 % 95 % 90 % 84 % 84 % 81 % 77 % U AE SA U D I A RA BI A H O N G K O N G RU SS IA SO U TH A FR IC A PO LA N D VI ET N AM SI N G AP O RE M AL AY SI A AR G EN TI N A JA PA N IT AL Y G ER M AN Y BR AZ IL AU ST RA LI A IN D O N ES IA TH AI LA N D PH IL IP PI N ES U K SO U TH K O RE A SP AI N U SA EG YP T FR AN C E G LO BA L AV ER AG E C H IN A TU RK EY C AN AD A N IG ER IA M EX IC O IN D IA
  • @wearesocialsg • 51 MOBILE CONNECTION RANKINGSJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. # COUNTRY % TOTAL 01 MACAU 313% 1,851,238 02 QATAR 209% 4,731,736 03 MALDIVES 198% 724,742 04 KUWAIT 192% 7,586,502 05 ANTIGUA & BARBUDA 189% 176,991 06 FINLAND 188% 10,379,579 07 BAHRAIN 188% 2,609,524 08 UAE 187% 17,192,339 09 USA 182% 193,732 10 SAINT KITTS & NEVIS 181% 101,229 # COUNTRY % TOTAL 214 MICRONESIA 4% 18,516 213 ERITREA 9% 499,769 212 NORTH KOREA 13% 3,310,941 211 KIRIBATI 20% 22,718 210 MADAGASCAR 31% 7,685,207 209 CUBA 33% 3,715,294 208 SOUTH SUDAN 33% 4,141,365 207 NIGER 35% 7,117,396 206 MALAWI 38% 6,558,496 205 CENTRAL AFRICAN REP. 38% 1,859,541 BASED ON MOBILE CONNECTIONS IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST RATIO OF MOBILE CONNECTIONS TO POPULATION LOWEST RATIO OF MOBILE CONNECTIONS TO POPULTAION
  • @wearesocialsg • 52 PRE-PAY vs POST-PAY CONNECTIONSJAN2016 • Source: GSMA Intelligence. PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD PRE-PAID CONNECTIONS POST-PAID CONNECTIONS 98 % 97 % 95 % 95 % 89 % 89 % 86 % 85 % 84 % 84 % 84 % 83 % 82 % 78 % 77 % 76 % 74 % 55 % 48 % 45 % 44 % 41 % 38 % 33 % 25 % 24 % 16 % 11 % 5% 0.4 %2% 3 % 5% 5 % 11 % 11 % 14 % 15 % 16 % 16 % 16 % 17 % 18 % 2 2% 23 % 24 % 26 % 45 % 52 % 55 % 56 % 5 9% 6 2% 67 % 75 % 76 % 84 % 89 % 95 % 9 9.6 % IN D O N ES IA N IG ER IA PH IL IP PI N ES IN D IA EG YP T VI ET N AM SA U D I A RA BI A M EX IC O U AE SO U TH A FR IC A IT AL Y TH AI LA N D RU SS IA C H IN A M AL AY SI A BR AZ IL AR G EN TI N A TU RK EY PO LA N D G ER M AN Y H O N G K O N G SI N G AP O RE U K AU ST RA LI A U SA SP AI N C AN AD A FR AN C E SO U TH K O RE A JA PA N
  • @wearesocialsg • 53 MOBILE’S SHARE OF WEB TRAFFICJAN2016 • Source: StatCounter, Q1 2016. PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES IN JANUARY OF EACH YEAR 0.7% 2.9% 6.1% 10.9% 17.0% 28.9% 33.4% 38.6% 2009 2010 2011 2012 2013 2014 2015 2016
  • @wearesocialsg • 54 JAN 2016 PLATFORMS’ SHARE OF MOBILE WEB PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS ORIGINATING FROM APPLE IOS DEVICES PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS ORIGINATING FROM ANDROID WEBKIT DEVICES PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS ORIGINATING FROM OTHER MOBILE OPERATING SYSTEMS • Source: StatCounter, Q1 2016. BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS 19% 66% 15%
  • @wearesocialsg • 55 GLOBAL MOBILE DATA GROWTHJAN2016 • Source: Ericsson Mobility Report Q3 2015. TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES) AVERAGE MONTHLY MOBILE DATA PER SMARTPHONE CONNECTION: 1.4 GB 500 1,000 1,500 2,000 2,500 3,500 4,000 4,500 3,000 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2010 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015
  • @wearesocialsg • 56 ACTIVE M-COMMERCE SHOPPERSJAN2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED] 43 % 40 % 34 % 33 % 31 % 31 % 30 % 27 % 27 % 26 % 24 % 24 % 23 % 23 % 23 % 21 % 20 % 20 % 20 % 19 % 18 % 17 % 17 % 16 % 16 % 15 % 13 % 12 % SO U TH K O RE A U AE C H IN A H O N G K O N G TH AI LA N D M AL AY SI A SI N G AP O RE SP AI N U K U SA TU RK EY AR G EN TI N A SA U D I A RA BI A IT AL Y VI ET N AM BR AZ IL G ER M AN Y IN D O N ES IA PO LA N D AU ST RA LI A PH IL IP PI N ES C AN AD A IN D IA M EX IC O FR AN C E RU SS IA JA PA N SO U TH A FR IC A
  • @wearesocialsg • 57 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: BROADBAND MOBILE CONNECTIONSJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. 46% 92% 73% 23% 47% 92% 58% 66% 88% 37% 25% 11% 57% THE NUMBER OF BROADBAND MOBILE CONNECTIONS COMPARED TO POPULATION
  • @wearesocialsg • 58 MOBILE BROADBAND BY REGIONJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. MOBILE BROADBAND CONNECTIONS (IN MILLIONS), AND AS A PERCENTAGE OF POPULATION, BY REGION MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION 1,061 385 364 329 306 278 245 198 114 81 35 17 EA ST AS IA W ES T EU RO PE SO UT H EA ST AS IA N O RT H AM ER IC A SO UT H AM ER IC A AF RI C A EA ST EU RO PE SO UT H AS IA M ID D LE EA ST C EN TR AL AM ER IC A O C EA N IA C EN TR AL AS IA 66% 92% 57% 92% 73% 23% 58% 11% 47% 37% 88% 25%
  • @wearesocialsg • 59 MOBILE BROADBAND CONNECTIONSJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION 14 3% 13 4% 13 0% 12 9% 12 8% 11 9% 11 9% 11 3% 10 1% 95 % 94 % 94 % 93 % 93 % 92 % 76 % 74 % 74 % 66 % 65 % 64 % 57 % 55 % 49 % 46 % 43 % 43 % 40 % 35 % 20 % 11 % SI N G AP O RE JA PA N U AE SA U D I A RA BI A H O N G K O N G AU ST RA LI A TH AI LA N D SO U TH K O RE A IT AL Y G ER M AN Y BR AZ IL PO LA N D U SA M AL AY SI A U K C AN AD A SP AI N FR AN C E RU SS IA AR G EN TI N A SO U TH A FR IC A C H IN A PH IL IP PI N ES IN D O N ES IA G LO BA L AV ER AG E EG YP T M EX IC O VI ET N AM TU RK EY N IG ER IA IN D IA
  • @wearesocialsg • 60 MOBILE BROADBAND RANKINGSJAN2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. # COUNTRY % TOTAL 01 MACAU 308% 1,823,284 02 KUWAIT 156% 6,167,826 03 QATAR 146% 3,308,903 04 FINLAND 146% 8,041,060 05 SINGAPORE 143% 8,094,257 06 SWEDEN 138% 13,551,222 07 DENMARK 134% 7,622,808 08 JAPAN 134% 169,132,489 09 AUSTRIA 133% 11,371,331 10 UAE 130% 11,957,272 # COUNTRY % TOTAL 214 CENTRAL AFRICAN REP. 1% 31,798 213 GUINEA-BISSAU 1% 16,540 212 NIGER 1% 180,070 211 TONGA 1% 1,033 210 CHAD 2% 237,064 209 KIRIBATI 2% 1,886 208 SOMALIA 2% 184,464 207 BURUNDI 2% 203,701 206 TIMOR-LESTE 2% 28,684 205 GABON 4% 71,419 BASED ON MOBILE BROADBAND CONNECTIONS IN COUNTRIES WITH NATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST RATIO OF 3G & 4G MOBILE CONNECTIONS TO POPULATION LOWEST RATIO OF 3G & 4G MOBILE CONNECTIONS TO POPULATION
  • @wearesocialsg • 61 COUNTRY SNAPSHOTS
  • @wearesocialsg • 62 ARGENTINA
  • @wearesocialsg • 63 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 43.6 URBANISATION: 92% 34.8 PENETRATION: 80% 27.0 PENETRATION: 62% 61.4 vs POPULATION: 141% 21.0 PENETRATION: 48% DIGITAL IN ARGENTINA • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 64 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +8% +4% -1% +5% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 65 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 86% 51% 50% 7% 2% [N/A] [N/A] [N/A]
  • @wearesocialsg • 66 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 44M 3H 30M 3H 13M 2H 43M
  • @wearesocialsg • 67 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 34.8M 80% 28.0M 64% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 68 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 34.79M 28.23M 25.70M
  • @wearesocialsg • 69 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 81% 15% 4%
  • @wearesocialsg • 70 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 66% 31% 3% 0.03% -12% +41% -12% +50%
  • @wearesocialsg • 71 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 27.0M 62% 21.0M 48%
  • @wearesocialsg • 72 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 42% 37% 29% 20% 18% 13% 13% 11% 10% 8% FACEBOOK WHATSAPP FACEBOOK MESSENGER GOOGLE+ TWITTER SKYPE INSTAGRAM TARINGA LINKEDIN PINTEREST
  • @wearesocialsg • 73 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 2.4 4.6 3.2 2.0 1.2 0.9 2.2 4.7 2.9 1.6 0.9 0.6 27,000,000 52% 48% 17% 9% 8% 34% 17% 17% 23% 12% 11% 13% 7% 6% 8% 4% 3% 5% 3% 2%
  • @wearesocialsg • 74 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 72% 1.9661.4M 141%31.4M
  • @wearesocialsg • 75 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 141% 46%74% 26%61.4M
  • @wearesocialsg • 76 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 40% 42%27% 25%55%
  • @wearesocialsg • 77 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 71% 24%57% 50%53%
  • @wearesocialsg • 78 AUSTRALIA
  • @wearesocialsg • 79 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 24.1 URBANISATION: 90% 21.2 PENETRATION: 88% 14.0 PENETRATION: 58% 30.6 vs POPULATION: 127% 13.0 PENETRATION: 54% DIGITAL IN AUSTRALIA • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 80 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +3% +2% +8% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 81 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 91% 77% 80% 41% 20% [N/A] 7% 4%
  • @wearesocialsg • 82 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 38M 1H 06M 1H 09M 2H 36M
  • @wearesocialsg • 83 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 21.2M 88% 12.9M 54% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 84 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 21.18M 20.41M 20.20M
  • @wearesocialsg • 85 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 87% 11% 2%
  • @wearesocialsg • 86 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 62% 27% 11% 0.1% +1% +1% -9% +25%
  • @wearesocialsg • 87 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 14.0M 58% 13.0M 54%
  • @wearesocialsg • 88 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41% 26% 13% 11% 11% 10% 10% 10% 9% 6% FACEBOOK FACEBOOK MESSENGER SKYPE GOOGLE+ LINKEDIN TWITTER WHATSAPP INSTAGRAM PINTEREST TUMBLR
  • @wearesocialsg • 89 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.8 2.0 1.6 1.3 1.0 0.9 0.8 2.0 1.5 1.0 0.7 0.6 14,000,000 53% 47% 12% 6% 6% 29% 14% 14% 22% 11% 11% 16% 9% 7% 12% 7% 5% 11% 6% 5%
  • @wearesocialsg • 90 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 79% 1.6030.6M 127%19.1M
  • @wearesocialsg • 91 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 127% 94%33% 67%30.6M
  • @wearesocialsg • 92 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 25% 34%20% 32%34%
  • @wearesocialsg • 93 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 70% 19%51% 57%62%
  • @wearesocialsg • 94 BRAZIL
  • @wearesocialsg • 95 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 208.7 URBANISATION: 86% 120.2 PENETRATION: 58% 103.0 PENETRATION: 49% 267.1 vs POPULATION: 128% 88.0 PENETRATION: 42% DIGITAL IN BRAZIL • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 96 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +13% +7% -2% +13% • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 97 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 91% 53% 36% 13% 6% [N/A] [N/A] 1%
  • @wearesocialsg • 98 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 5H 14M 3H 56M 3H 18M 2H 42M
  • @wearesocialsg • 99 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 120.2M 58% 93.2M 45% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 100 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 117.7M 120.2M 108.2M
  • @wearesocialsg • 101 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 78% 14% 6% 2%
  • @wearesocialsg • 102 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 72% 26% 2% 0.05% +1% +3% -35% +25%
  • @wearesocialsg • 103 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 103.0M 49% 88.0M 42%
  • @wearesocialsg • 104 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 31% 29% 24% 17% 15% 15% 14% 12% 9% 8% FACEBOOK WHATSAPP FACEBOOK MESSENGER GOOGLE+ INSTAGRAM SKYPE TWITTER LINKEDIN SNAPCHAT PINTEREST
  • @wearesocialsg • 105 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 10.0 19.0 13.0 7.5 4.3 2.2 8.9 18.0 11.0 5.5 2.8 1.5 103,000,000 54% 46% 18% 10% 9% 36% 18% 17% 23% 13% 11% 13% 7% 5% 7% 4% 3% 4% 2% 1%
  • @wearesocialsg • 106 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 64% 1.99267.1M 128%134.2M
  • @wearesocialsg • 107 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 128% 74%76% 24%267.1M
  • @wearesocialsg • 108 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 35% 33%21% 28%43%
  • @wearesocialsg • 109 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 52% 21%46% 41%44%
  • @wearesocialsg • 110 CANADA
  • @wearesocialsg • 111 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 36.11 URBANISATION: 82% 33.00 PENETRATION: 91% 21.00 PENETRATION: 58% 30.48 vs POPULATION: 84% 17.00 PENETRATION: 47% DIGITAL IN CANADA • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 112 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +5% +4% +5% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 113 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 76% 57% 75% 33% [N/A] 12% 16% [N/A]
  • @wearesocialsg • 114 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 55M 1H 20M 1H 26M 2H 27M
  • @wearesocialsg • 115 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 33.0M 91% 19.6M 54% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 116 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 33.00M 31.46M 32.40M
  • @wearesocialsg • 117 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 89% 9% 2%
  • @wearesocialsg • 118 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 70% 19% 10% 0.19% +6% -9% -18% -10%
  • @wearesocialsg • 119 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 21.0M 58% 17.0M 47%
  • @wearesocialsg • 120 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 47% 28% 16% 14% 13% 12% 12% 12% 10% 10% FACEBOOK FACEBOOK MESSENGER TWITTER INSTAGRAM GOOGLE+ LINKEDIN SKYPE PINTEREST WHATSAPP SNAPCHAT
  • @wearesocialsg • 121 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.9 2.8 2.2 1.8 1.6 1.5 0.7 2.9 2.0 1.5 1.1 1.1 21,000,000 54% 46% 8% 4% 4% 27% 13% 14% 20% 10% 10% 16% 9% 7% 13% 8% 5% 12% 7% 5%
  • @wearesocialsg • 122 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 81% 1.0430.5M 84%29.4M
  • @wearesocialsg • 123 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 84% 90%16% 84%30.5M
  • @wearesocialsg • 124 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 29% 34%24% 30%37%
  • @wearesocialsg • 125 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 73% 17%64% 57%60%
  • @wearesocialsg • 126 CHINA
  • @wearesocialsg • 127 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1,379 URBANISATION: 57% 680 PENETRATION: 49% 653 PENETRATION: 47% 1,314 vs POPULATION: 95% 577 PENETRATION: 42% DIGITAL IN CHINA • Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.
  • @wearesocialsg • 128 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +8% +4% +2% +14% • Sources: UN, US Census Bureau; ITU, Tencent, GSMA Intelligence.
  • @wearesocialsg • 129 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 99% 74% 65% 16% 2% [N/A] [N/A] [N/A]
  • @wearesocialsg • 130 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 24M 2H 30M 1H 27M 1H 14M
  • @wearesocialsg • 131 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 680M 49% 599M 43% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 132 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA # ## # INTERNET USERS: CNNIC DATA 674.0M 679.9M 626.6M 668.0M • Sources: InternetWorldStats, ITU, CIA, CNNIC.
  • @wearesocialsg • 133 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 84% 12% 2% 2%
  • @wearesocialsg • 134 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 57% 40% 3% - -25% +89% +20% -
  • @wearesocialsg • 135 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 653M 47% 577M 42%
  • @wearesocialsg • 136 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 24% 21% 16% 14% 12% 6% 5% 5% 4% 3% WECHAT QZONE SINA WEIBO BAIDU TIEBA TENCENT WEIBO RENREN FACEBOOK KAIXIN001 FACEBOOK MESSENGER 51.COM
  • @wearesocialsg • 137 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 77% 1.231,314M 95%1,066M
  • @wearesocialsg • 138 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 95% 60%78% 22%1,314M
  • @wearesocialsg • 139 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 31% 29%29% 30%39%
  • @wearesocialsg • 140 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 42% 34%43% 41%44%
  • @wearesocialsg • 141 EGYPT
  • @wearesocialsg • 142 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 92.45 URBANISATION: 43% 48.30 PENETRATION: 52% 28.00 PENETRATION: 30% 94.00 vs POPULATION: 102% 23.00 PENETRATION: 25% DIGITAL IN EGYPT • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 143 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +8% +27% -1% +39% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 144 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 48.30M 29.31M 42.00M
  • @wearesocialsg • 145 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 75% 22% 3% - -0.3% +0.5% 3% -
  • @wearesocialsg • 146 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 28.0M 30% 23.0M 25%
  • @wearesocialsg • 147 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 3.1 4.2 1.6 0.6 0.3 0.2 4.7 7.3 3.9 1.5 0.6 0.3 28,000,000 35% 65% 28% 11% 17% 41% 15% 26% 20% 6% 14% 7% 2% 5% 3% 1% 2% 2% 1% 1%
  • @wearesocialsg • 148 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 68% 1.5094.0M 102%62.7M
  • @wearesocialsg • 149 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 102% 42%89% 11%94.0M
  • @wearesocialsg • 150 FRANCE
  • @wearesocialsg • 151 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 64.53 URBANISATION: 80% 55.43 PENETRATION: 86% 32.00 PENETRATION: 50% 64.67 vs POPULATION: 100% 25.00 PENETRATION: 39% DIGITAL IN FRANCE • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 152 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +7% +0.4% +4% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 153 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 91% 62% 74% 32% 11% [N/A] 3% 1%
  • @wearesocialsg • 154 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 37M 0H 58M 1H 16M 2H 49M
  • @wearesocialsg • 155 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 55.4M 86% 31.6M 49% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 156 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 55.43M 54.05M 56.80M
  • @wearesocialsg • 157 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 82% 13% 5%
  • @wearesocialsg • 158 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 19% 7% 0.27% +6% -14% -11% +42%
  • @wearesocialsg • 159 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 32.0M 50% 25.0M 39%
  • @wearesocialsg • 160 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 43% 22% 11% 11% 9% 8% 7% 7% 6% 5% FACEBOOK FACEBOOK MESSENGER GOOGLE+ TWITTER SNAPCHAT SKYPE WHATSAPP INSTAGRAM LINKEDIN PINTEREST
  • @wearesocialsg • 161 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 2.3 4.5 3.4 2.5 1.7 1.5 2.2 4.8 3.3 2.3 1.4 1.2 32,000,000 52% 48% 14% 7% 7% 29% 14% 15% 21% 11% 10% 15% 8% 7% 10% 5% 4% 8% 5% 4%
  • @wearesocialsg • 162 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 78% 1.2964.7M 100%50.2M
  • @wearesocialsg • 163 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 100% 74%11% 89%64.7M
  • @wearesocialsg • 164 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 23% 26%19% 23%30%
  • @wearesocialsg • 165 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 69% 16%65% 61%64%
  • @wearesocialsg • 166 GERMANY
  • @wearesocialsg • 167 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 80.69 URBANISATION: 76% 71.73 PENETRATION: 89% 29.00 PENETRATION: 36% 107.59 vs POPULATION: 133% 24.00 PENETRATION: 30% DIGITAL IN GERMANY • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 168 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +4% -1% 0% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 169 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 91% 65% 77% 30% 12% [N/A] 9% 2%
  • @wearesocialsg • 170 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 20M 1H 21M 1H 09M 2H 33M
  • @wearesocialsg • 171 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 71.7M 89% 44.3M 55% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 172 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 71.73M 69.54M 70.30M
  • @wearesocialsg • 173 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 77% 19% 3% 1%
  • @wearesocialsg • 174 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 71% 22% 6% 0.32% +0.04% +2% -6% +10%
  • @wearesocialsg • 175 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 29.0M 36% 24.0M 30%
  • @wearesocialsg • 176 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 39% 38% 20% 10% 9% 7% 7% 4% 4% 3% WHATSAPP FACEBOOK FACEBOOK MESSENGER SKYPE GOOGLE+ INSTAGRAM TWITTER PINTEREST SNAPCHAT LINKEDIN
  • @wearesocialsg • 177 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 1.9 4.4 3.2 2.2 1.5 0.7 1.9 4.8 3.3 2.4 1.5 0.9 29,000,000 48% 52% 13% 7% 7% 32% 15% 17% 22% 11% 11% 16% 8% 8% 10% 5% 5% 6% 2% 3%
  • @wearesocialsg • 178 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 82% 1.62107.6M 133%66.3M
  • @wearesocialsg • 179 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 133% 71%45% 55%107.6M
  • @wearesocialsg • 180 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 24% 34%20% 20%39%
  • @wearesocialsg • 181 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 76% 20%76% 72%74%
  • @wearesocialsg • 182 HONG KONG
  • @wearesocialsg • 183 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 7.32 URBANISATION: 100% 5.75 PENETRATION: 79% 4.80 PENETRATION: 66% 13.00 vs POPULATION: 178% 4.30 PENETRATION: 59% DIGITAL IN HONG KONG • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 184 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +0.5% +4% +3% +2% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 185 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 96% 79% 58% 37% 15% [N/A] 1% 4%
  • @wearesocialsg • 186 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 19M 2H 13M 1H 30M 1H 37M
  • @wearesocialsg • 187 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 5.75M 79% 4.65M 64% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 188 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 5.751M 5.456M 5.600M
  • @wearesocialsg • 189 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 94% 5% 1%
  • @wearesocialsg • 190 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 65% 29% 5% - -3% +13% -18% -
  • @wearesocialsg • 191 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 4.80M 66% 4.30M 59%
  • @wearesocialsg • 192 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 50% 47% 30% 24% 17% 17% 15% 10% 9% 8% FACEBOOK WHATSAPP FACEBOOK MESSENGER WECHAT INSTAGRAM LINE GOOGLE+ SKYPE SINA WEIBO LINKEDIN
  • @wearesocialsg • 193 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.3 0.8 0.7 0.4 0.2 0.2 0.2 0.7 0.6 0.3 0.2 0.2 4,800,000 54% 46% 10% 5% 5% 31% 17% 14% 26% 15% 12% 14% 7% 7% 9% 4% 4% 7% 4% 3%
  • @wearesocialsg • 194 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 82% 2.1713.0M 178%6.0M
  • @wearesocialsg • 195 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 178% 72%44% 56%13.0M
  • @wearesocialsg • 196 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 43% 51%40% 37%58%
  • @wearesocialsg • 197 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 65% 33%39% 51%57%
  • @wearesocialsg • 198 INDIA
  • @wearesocialsg • 199 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 1,319 URBANISATION: 33% 375 PENETRATION: 28% 136 PENETRATION: 10% 1,012 vs POPULATION: 77% 116 PENETRATION: 9% DIGITAL IN INDIA • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 200 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +19% +15% +8% +16% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 201 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 84% 33% 16% 5% 3% [N/A] 1% 3%
  • @wearesocialsg • 202 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 22M 3H 07M 2H 17M 1H 52M
  • @wearesocialsg • 203 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 375M 28% 303M 23% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 204 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA # ## # INTERNET USERS: TRAI DATA 375.0M 237.4M 237.3M 319.4M • Sources: InternetWorldStats, ITU, CIA, Telecoms Regulatory Authority of India.
  • @wearesocialsg • 205 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 48% 30% 16% 6%
  • @wearesocialsg • 206 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 33% 66% 1% - +25% -9% -21% -
  • @wearesocialsg • 207 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 136M 10% 116M 9%
  • @wearesocialsg • 208 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 13% 12% 11% 10% 10% 8% 8% 7% 7% 6% FACEBOOK WHATSAPP FACEBOOK MESSENGER GOOGLE+ SKYPE TWITTER HIKE MESSENGER LINKEDIN INSTAGRAM WECHAT
  • @wearesocialsg • 209 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 8.4 17.0 4.7 1.7 0.8 0.4 26.0 52.0 17.0 5.7 2.0 1.3 136,000,000 24% 76% 25% 6% 19% 51% 13% 38% 16% 3% 13% 5% 1% 4% 2% 1% 1% 1% 0% 1%
  • @wearesocialsg • 210 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 52% 1.461,012M 77%691M
  • @wearesocialsg • 211 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 77% 14%95% 5%1,012M
  • @wearesocialsg • 212 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 17% 17%13% 15%21%
  • @wearesocialsg • 213 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 24% 17%23% 20%23%
  • @wearesocialsg • 214 INDONESIA
  • @wearesocialsg • 215 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 259.1 URBANISATION: 55% 88.1 PENETRATION: 34% 79.0 PENETRATION: 30% 326.3 vs POPULATION: 126% 66.0 PENETRATION: 25% DIGITAL IN INDONESIA • Sources: UN, US Census Bureau; APJII, Facebook, GSMA Intelligence.
  • @wearesocialsg • 216 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +15% +10% +2% +6% • Sources: UN, US Census Bureau; APJII, Facebook, GSMA Intelligence.
  • @wearesocialsg • 217 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 85% 43% 15% 4% 1% [N/A] 1% 1%
  • @wearesocialsg • 218 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 42M 3H 33M 2H 51M 2H 22M
  • @wearesocialsg • 219 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 88.1M 34% 64.1M 25% • Sources: APJII; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 220 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA # ## # INTERNET DATA: APJII 78.00M 44.41M 42.40M 88.10M • Sources: InternetWorldStats, ITU, CIA, Asosiasi Penyelenggara Jasa Internet Indonesia.
  • @wearesocialsg • 221 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 48% 35% 12% 5%
  • @wearesocialsg • 222 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 28% 70% 3% - -41% +41% -37% -
  • @wearesocialsg • 223 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 79.0M 30% 66.0M 25%
  • @wearesocialsg • 224 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 19% 15% 14% 13% 12% 12% 11% 10% 8% 7% BBM FACEBOOK WHATSAPP FACEBOOK MESSENGER GOOGLE+ LINE TWITTER INSTAGRAM WECHAT PINTEREST
  • @wearesocialsg • 225 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 13.0 14.0 4.6 1.5 0.4 0.4 13.0 21.0 7.4 2.3 0.6 1.1 79,000,000 42% 58% 33% 16% 16% 44% 18% 27% 15% 6% 9% 5% 2% 3% 1% 1% 1% 2% 1% 1%
  • @wearesocialsg • 226 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 63% 2.01326.3M 126%162.3M
  • @wearesocialsg • 227 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 126% 39%98% 2%326.3M
  • @wearesocialsg • 228 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 22% 22%19% 20%27%
  • @wearesocialsg • 229 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 31% 20%26% 24%27%
  • @wearesocialsg • 230 ITALY
  • @wearesocialsg • 231 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 59.80 URBANISATION: 69% 37.67 PENETRATION: 63% 28.00 PENETRATION: 47% 80.29 vs POPULATION: 134% 24.00 PENETRATION: 40% DIGITAL IN ITALY • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 232 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +6% 0% -2% +9% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 233 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 95% 62% 65% 21% 6% [N/A] 3% 1%
  • @wearesocialsg • 234 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 05M 2H 10M 1H 57M 2H 25M
  • @wearesocialsg • 235 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 37.7M 63% 28.5M 48% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 236 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 37.67M 37.05M 37.00M
  • @wearesocialsg • 237 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 79% 15% 5% 1%
  • @wearesocialsg • 238 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 21% 6% 0.17% +18% -29% -33% 0%
  • @wearesocialsg • 239 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 28.0M 47% 24.0M 40%
  • @wearesocialsg • 240 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 33% 30% 23% 14% 12% 12% 12% 9% 6% 6% FACEBOOK WHATSAPP FACEBOOK MESSENGER GOOGLE+ TWITTER INSTAGRAM SKYPE LINKEDIN PINTEREST VIBER
  • @wearesocialsg • 241 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 1.4 3.4 3.1 2.8 1.7 1.0 1.5 3.8 3.2 3.0 1.8 1.3 28,000,000 46% 54% 10% 5% 5% 26% 12% 14% 23% 11% 11% 21% 10% 11% 13% 6% 6% 8% 3% 5%
  • @wearesocialsg • 242 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 84% 1.6080.3M 134%50.2M
  • @wearesocialsg • 243 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 134% 75%84% 16%80.3M
  • @wearesocialsg • 244 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 30% 34%24% 21%43%
  • @wearesocialsg • 245 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 56% 23%53% 44%48%
  • @wearesocialsg • 246 JAPAN
  • @wearesocialsg • 247 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 126.4 URBANISATION: 94% 115.0 PENETRATION: 91% 53.0 PENETRATION: 42% 173.3 vs POPULATION: 137% 53.0 PENETRATION: 42% DIGITAL IN JAPAN • Sources: UN, US Census Bureau; InternetWorldStats, LINE (as cited by Nikkei Corporation), GSMA Intelligence.
  • @wearesocialsg • 248 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +1% [N/A]* +9% [N/A]* • Sources: UN, US Census Bureau; InternetWorldStats, GSMA Intelligence. *Social media figures reported in 2015 were for Facebook, not LINE.
  • @wearesocialsg • 249 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 88% 54% 89% 18% 10% [N/A] 4% 4%
  • @wearesocialsg • 250 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 2H 56M 0H 35M 0H 21M 2H 10M
  • @wearesocialsg • 251 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 115.0M 91% 44.3M 35% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 252 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 114.96M 114.54M 109.30M
  • @wearesocialsg • 253 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 95% 3% 1% 1%
  • @wearesocialsg • 254 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 60% 36% 4% 0.1% -10% +26% -12% -58%
  • @wearesocialsg • 255 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 53.0M 42% 53.0M 42%
  • @wearesocialsg • 256 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 25% 17% 15% 5% 3% 3% 2% 2% 2% 1% LINE FACEBOOK TWITTER MIXI FACEBOOK MESSENGER AMEBLO INSTAGRAM GOOGLE+ MOBAGE GREE
  • @wearesocialsg • 257 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.8 4.2 3.5 2.1 0.9 0.3 0.7 3.7 3.3 2.6 1.3 0.7 24,000,000 50% 50% 6% 3% 3% 33% 18% 15% 28% 15% 14% 20% 9% 11% 9% 4% 5% 4% 1% 3%
  • @wearesocialsg • 258 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 84% 1.62173.3M 137%106.8M
  • @wearesocialsg • 259 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 137% 98%0.4% 99.6%173.3M
  • @wearesocialsg • 260 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 9% 18%13% 10%25% NOTE: THIS FIGURE IS BASED ON RESPONDENTS WHO REPORTED USING LINE IN THE PAST 30 DAYS
  • @wearesocialsg • 261 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 65% 13%65% 54%55%
  • @wearesocialsg • 262 MALAYSIA
  • @wearesocialsg • 263 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 30.54 URBANISATION: 75% 20.62 PENETRATION: 68% 18.00 PENETRATION: 59% 43.43 vs POPULATION: 142% 16.00 PENETRATION: 52% DIGITAL IN MALAYSIA • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 264 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +1% +7% +4% +7% • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 265 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 96% 71% 35% 14% 4% [N/A] [N/A] 1%
  • @wearesocialsg • 266 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 38M 3H 37M 3H 00M 2H 09M
  • @wearesocialsg • 267 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 20.6M 68% 18.0M 59% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 268 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 20.60M 20.62M 12.10M
  • @wearesocialsg • 269 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 77% 17% 5% 1%
  • @wearesocialsg • 270 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 48% 47% 5% - -19% +40% -29% -
  • @wearesocialsg • 271 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 18.0M 59% 16.0M 52%
  • @wearesocialsg • 272 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41% 39% 33% 23% 23% 22% 17% 16% 13% 11% FACEBOOK WHATSAPP FACEBOOK MESSENGER GOOGLE+ WECHAT INSTAGRAM LINE TWITTER SKYPE LINKEDIN
  • @wearesocialsg • 273 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 1.3 3.2 2.0 0.9 0.5 0.2 1.6 4.2 2.4 1.0 0.5 0.3 18,000,000 44% 56% 16% 7% 9% 41% 18% 23% 24% 11% 13% 11% 5% 6% 5% 3% 3% 3% 1% 2%
  • @wearesocialsg • 274 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 74% 1.9143.4M 142%22.7M
  • @wearesocialsg • 275 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 142% 66%77% 23%43.4M
  • @wearesocialsg • 276 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 43% 47%34% 37%56%
  • @wearesocialsg • 277 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 59% 31%45% 44%50%
  • @wearesocialsg • 278 MEXICO
  • @wearesocialsg • 279 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 127.8 URBANISATION: 80% 60.0 PENETRATION: 47% 60.0 PENETRATION: 47% 103.5 vs POPULATION: 81% 52.0 PENETRATION: 41% DIGITAL IN MEXICO • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 280 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% +7% +0.05% +8% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 281 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 82% 55% 44% 20% 12% [N/A] 1% 3%
  • @wearesocialsg • 282 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 36M 3H 25M 3H 14M 2H 12M
  • @wearesocialsg • 283 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 60.0M 47% 49.9M 39% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 284 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 60.00M 56.74M 49.50M
  • @wearesocialsg • 285 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 61% 24% 13% 3%
  • @wearesocialsg • 286 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 60% 34% 5% 0.09% -1% +9% -28% -25%
  • @wearesocialsg • 287 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 60.0M 47% 52.0M 41%
  • @wearesocialsg • 288 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 25% 23% 21% 16% 15% 13% 12% 10% 9% 9% FACEBOOK WHATSAPP FACEBOOK MESSENGER TWITTER GOOGLE+ SKYPE INSTAGRAM PINTEREST LINKEDIN TUMBLR
  • @wearesocialsg • 289 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 6.8 12.0 6.3 3.5 1.5 0.8 6.2 12.0 6.2 3.2 1.3 0.8 60,000,000 50% 50% 22% 11% 10% 40% 20% 20% 21% 11% 10% 11% 6% 5% 5% 3% 2% 3% 1% 1%
  • @wearesocialsg • 290 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 66% 1.23103.5M 81%84.2M
  • @wearesocialsg • 291 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 81% 53%85% 15%103.5M
  • @wearesocialsg • 292 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 28% 27%20% 18%34%
  • @wearesocialsg • 293 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 40% 16%34% 28%31%
  • @wearesocialsg • 294 NIGERIA
  • @wearesocialsg • 295 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 184.6 URBANISATION: 49% 97.2 PENETRATION: 53% 15.0 PENETRATION: 8% 154.3 vs POPULATION: 84% 11.0 PENETRATION: 6% DIGITAL IN NIGERIA • Sources: UN, US Census Bureau; Nigerian Communications Commission, Facebook, GSMA Intelligence.
  • @wearesocialsg • 296 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +12% +10% +11% -11% • Sources: UN, US Census Bureau; Nigerian Communications Commission, Facebook, GSMA Intelligence.
  • @wearesocialsg • 297 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 93% 51% 13% [N/A] [N/A] [N/A] [N/A] [N/A]
  • @wearesocialsg • 298 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA # ## # INTERNET USERS: NCC DATA 92.70M 78.79M 66.60M 97.21M • Sources: InternetWorldStats, ITU, CIA, Nigerian Communications Commission.
  • @wearesocialsg • 299 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 67% 25% 5% 3%
  • @wearesocialsg • 300 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 15% 82% 3% - -28% +10% -27% -
  • @wearesocialsg • 301 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 15.0M 8% 11.0M 6%
  • @wearesocialsg • 302 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.9 2.4 0.8 0.3 0.2 0.4 1.3 4.5 2.1 0.8 0.4 0.6 15,000,000 34% 66% 15% 6% 9% 46% 16% 30% 20% 6% 14% 7% 2% 5% 3% 1% 2% 7% 3% 4%
  • @wearesocialsg • 303 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 40% 2.07154.3M 84%74.7M
  • @wearesocialsg • 304 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 84% 24%97% 3%154.3M
  • @wearesocialsg • 305 THE PHILIPPINES
  • @wearesocialsg • 306 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 101.47 URBANISATION: 44% 47.13 PENETRATION: 46% 48.00 PENETRATION: 47% 119.21 vs POPULATION: 117% 41.00 PENETRATION: 40% DIGITAL IN THE PHILIPPINES • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 307 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +7% +20% +4% +28% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 308 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 87% 55% 43% 24% 8% [N/A] 5% 5%
  • @wearesocialsg • 309 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 5H 12M 3H 14M 3H 42M 2H 33M
  • @wearesocialsg • 310 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 47.1M 46% 35.7M 35% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 311 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA # ## # INTERNET USERS: FACEBOOK USERS* 47.13M 40.28M 39.20M 48.00M • Sources: InternetWorldStats, ITU, CIA, Facebook. * Where Facebook users exceed internet users, Facebook users may be a more reliable proxy.
  • @wearesocialsg • 312 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 46% 30% 16% 8%
  • @wearesocialsg • 313 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 64% 29% 7% 0.01% -12% +53% -16% 0%
  • @wearesocialsg • 314 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 48.0M 47% 41.0M 40%
  • @wearesocialsg • 315 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 26% 23% 17% 16% 14% 13% 12% 11% 9% 9% FACEBOOK FACEBOOK MESSENGER GOOGLE+ SKYPE VIBER TWITTER INSTAGRAM LINKEDIN PINTEREST WECHAT
  • @wearesocialsg • 316 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 6.7 10.0 4.8 2.2 1.1 0.6 5.7 9.7 4.3 1.8 0.8 0.5 48,000,000 52% 48% 26% 14% 12% 41% 21% 20% 19% 10% 9% 8% 5% 4% 4% 2% 2% 2% 1% 1%
  • @wearesocialsg • 317 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 74% 1.58119.2M 117%75.4M
  • @wearesocialsg • 318 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 117% 47%95% 5%119.2M
  • @wearesocialsg • 319 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 26% 25%23% 21%33%
  • @wearesocialsg • 320 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 39% 18%31% 24%29%
  • @wearesocialsg • 321 POLAND
  • @wearesocialsg • 322 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 38.60 URBANISATION: 61% 25.71 PENETRATION: 67% 14.00 PENETRATION: 36% 58.84 vs POPULATION: 152% 10.00 PENETRATION: 26% DIGITAL IN POLAND • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 323 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +6% +8% +3% +9% • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 324 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 94% 59% 77% 24% 13% [N/A] 2% 1%
  • @wearesocialsg • 325 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 25M 1H 17M 1H 17M 2H 28M
  • @wearesocialsg • 326 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 25.7M 67% 17.6M 46% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 327 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 25.67M 25.71M 25.90M
  • @wearesocialsg • 328 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 74% 20% 5% 1%
  • @wearesocialsg • 329 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 48% 51% 2% 0.02% -10% +14% -31% -33%
  • @wearesocialsg • 330 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 14.0M 36% 10.0M 26%
  • @wearesocialsg • 331 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 36% 19% 14% 10% 7% 6% 6% 6% 5% 5% FACEBOOK FACEBOOK MESSENGER GOOGLE+ SKYPE TWITTER INSTAGRAM WHATSAPP NK.PL LINKEDIN GADU-GADU
  • @wearesocialsg • 332 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 1.6 2.4 1.8 0.8 0.4 0.3 1.5 2.4 1.5 0.7 0.3 0.3 14,000,000 52% 48% 22% 11% 11% 34% 17% 17% 24% 13% 11% 10% 5% 5% 5% 3% 2% 4% 2% 2%
  • @wearesocialsg • 333 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 74% 2.0758.8M 152%28.4M
  • @wearesocialsg • 334 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 152% 62%48% 52%58.8M
  • @wearesocialsg • 335 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 19% 27%17% 28%25%
  • @wearesocialsg • 336 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 59% 20%43% 51%53%
  • @wearesocialsg • 337 RUSSIA
  • @wearesocialsg • 338 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 143.4 URBANISATION: 74% 103.1 PENETRATION: 72% 68.5 PENETRATION: 48% 247.2 vs POPULATION: 172% 42.5 PENETRATION: 30% DIGITAL IN RUSSIA • Sources: UN, US Census Bureau; InternetWorldStats, VKontakte, LiveInternet.ru, GSMA Intelligence.
  • @wearesocialsg • 339 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +4% +2% +4% +11% • Sources: UN, US Census Bureau; InternetWorldStats, VKontakte, LiveInternet.ru, GSMA Intelligence.
  • @wearesocialsg • 340 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 95% 61% 80% 33% 9% [N/A] 11% 2%
  • @wearesocialsg • 341 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 40M 1H 23M 1H 52M 2H 16M
  • @wearesocialsg • 342 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 103.1M 72% 57.0M 40% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 343 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 103.15M 101.16M 84.40M
  • @wearesocialsg • 344 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 81% 15% 4%
  • @wearesocialsg • 345 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 83% 12% 5% 0.01% +11% -30% -38% 0%
  • @wearesocialsg • 346 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 68.5M 48% 42.5M 30%
  • @wearesocialsg • 347 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 39% 32% 24% 19% 17% 15% 15% 12% 11% 6% VK ODNOKLASSNIKI FACEBOOK SKYPE GOOGLE+ VIBER WHATSAPP INSTAGRAM TWITTER FACEBOOK MESSENGER
  • @wearesocialsg • 348 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.5 1.7 1.6 0.8 0.4 0.3 0.5 1.6 1.5 0.8 0.4 0.2 10,000,000 52% 48% 10% 5% 5% 33% 17% 16% 31% 16% 15% 15% 8% 8% 8% 4% 4% 5% 3% 2%
  • @wearesocialsg • 349 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 72% 2.40247.2M 172%103.2M
  • @wearesocialsg • 350 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 172% 38%82% 18%247.2M
  • @wearesocialsg • 351 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 19% 27%17% 15%31%
  • @wearesocialsg • 352 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 64% 15%47% 45%48%
  • @wearesocialsg • 353 SAUDI ARABIA
  • @wearesocialsg • 354 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 31.85 URBANISATION: 83% 20.29 PENETRATION: 64% 11.00 PENETRATION: 35% 57.58 vs POPULATION: 181% 10.00 PENETRATION: 31% DIGITAL IN SAUDI ARABIA • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 355 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +5% +20% +9% +25% • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 356 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 91% 86% 54% 21% 7% [N/A] 2% 5%
  • @wearesocialsg • 357 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 08M 3H 46M 2H 56M 1H 55M
  • @wearesocialsg • 358 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 20.3M 64% 15.5M 49% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 359 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 18.30M 20.29M 16.20M
  • @wearesocialsg • 360 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 86% 10% 3% 1%
  • @wearesocialsg • 361 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 39% 55% 5% 0.14% -17% +19% -13% +133%
  • @wearesocialsg • 362 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 11.0M 35% 10.0M 31%
  • @wearesocialsg • 363 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 27% 25% 20% 20% 17% 15% 14% 13% 12% 11% WHATSAPP FACEBOOK FACEBOOK MESSENGER TWITTER INSTAGRAM GOOGLE+ SKYPE SNAPCHAT LINE LINKEDIN
  • @wearesocialsg • 364 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.4 1.0 0.6 0.2 0.1 0.0 1.1 3.8 2.9 1.0 0.3 0.1 11,000,000 19% 81% 14% 4% 10% 43% 9% 35% 32% 5% 26% 11% 2% 9% 3% 1% 3% 1% 0% 1%
  • @wearesocialsg • 365 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 67% 2.7257.6M 181%21.2M
  • @wearesocialsg • 366 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 181% 71%86% 14%57.6M
  • @wearesocialsg • 367 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 34% 34%28% 26%38%
  • @wearesocialsg • 368 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 52% 23%42% 36%41%
  • @wearesocialsg • 369 SINGAPORE
  • @wearesocialsg • 370 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 5.65 URBANISATION: 100% 4.65 PENETRATION: 82% 3.60 PENETRATION: 64% 8.22 vs POPULATION: 145% 3.30 PENETRATION: 58% DIGITAL IN SINGAPORE • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 371 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +1% 0% +2% +3% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 372 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 96% 88% 71% 42% 12% [N/A] 2% 4%
  • @wearesocialsg • 373 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 14M 2H 03M 1H 39M 1H 38M
  • @wearesocialsg • 374 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 4.65M 82% 3.70M 66% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 375 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 4.653M 4.633M 4.500M
  • @wearesocialsg • 376 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 84% 11% 4% 1%
  • @wearesocialsg • 377 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 52% 41% 7% 0.02% -7% +17% -23% +100%
  • @wearesocialsg • 378 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 3.60M 64% 3.30M 58%
  • @wearesocialsg • 379 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 46% 43% 26% 18% 14% 14% 14% 13% 13% 12% WHATSAPP FACEBOOK FACEBOOK MESSENGER INSTAGRAM GOOGLE+ LINE LINKEDIN SKYPE TWITTER WECHAT
  • @wearesocialsg • 380 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.1 0.5 0.5 0.3 0.2 0.1 0.1 0.7 0.5 0.3 0.2 0.1 3,600,000 47% 53% 8% 4% 4% 34% 15% 19% 28% 13% 14% 16% 8% 8% 9% 5% 4% 5% 3% 3%
  • @wearesocialsg • 381 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 85% 1.718.22M 145%4.80M
  • @wearesocialsg • 382 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 145% 98%41% 59%8.22M
  • @wearesocialsg • 383 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 42% 48%33% 38%58%
  • @wearesocialsg • 384 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 67% 30%52% 50%57%
  • @wearesocialsg • 385 SOUTH AFRICA
  • @wearesocialsg • 386 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 54.73 URBANISATION: 65% 26.84 PENETRATION: 49% 13.00 PENETRATION: 24% 85.53 vs POPULATION: 156% 10.00 PENETRATION: 18% DIGITAL IN SOUTH AFRICA • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 387 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +5% +10% +8% -6% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 388 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 92% 60% 18% 7% 3% [N/A] 1% 1%
  • @wearesocialsg • 389 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 54M 2H 59M 2H 43M 2H 21M
  • @wearesocialsg • 390 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 26.8M 49% 23.1M 42% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 391 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 26.84M 26.82M 24.80M
  • @wearesocialsg • 392 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 59% 26% 12% 3%
  • @wearesocialsg • 393 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 21% 75% 5% 0.02% -38% +23% -22% -60%
  • @wearesocialsg • 394 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 13.0M 24% 10.0M 18%
  • @wearesocialsg • 395 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 33% 30% 20% 15% 13% 12% 11% 10% 9% 9% WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ LINKEDIN TWITTER PINTEREST INSTAGRAM BBM SKYPE
  • @wearesocialsg • 396 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 1.1 2.6 1.3 0.6 0.4 0.5 1.1 2.7 1.4 0.6 0.3 0.4 13,000,000 50% 50% 17% 8% 8% 41% 20% 21% 21% 10% 11% 9% 5% 4% 5% 3% 2% 7% 4% 3%
  • @wearesocialsg • 397 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 65% 2.4085.5M 156%35.6M
  • @wearesocialsg • 398 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 156% 41%84% 16%85.5M
  • @wearesocialsg • 399 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 28% 29%16% 26%38%
  • @wearesocialsg • 400 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 43% 12%33% 23%27%
  • @wearesocialsg • 401 SOUTH KOREA
  • @wearesocialsg • 402 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 50.40 URBANISATION: 83% 45.31 PENETRATION: 90% 38.40 PENETRATION: 76% 57.08 vs POPULATION: 113% 38.40 PENETRATION: 76% DIGITAL IN SOUTH KOREA • Sources: UN, US Census Bureau; InternetWorldStats, Kakao, GSMA Intelligence.
  • @wearesocialsg • 403 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 0% [N/A]* +3% [N/A]* • Sources: UN, US Census Bureau; InternetWorldStats, GSMA Intelligence. *Social media figures reported in 2015 were for Facebook, not Kakaotalk.
  • @wearesocialsg • 404 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 98% 83% 68% 15% 5% [N/A] 1% 2%
  • @wearesocialsg • 405 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 04M 1H 56M 1H 06M 2H 04M
  • @wearesocialsg • 406 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 45.3M 90% 35.3M 70% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 407 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 45.31M 42.50M 44.90M
  • @wearesocialsg • 408 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 97% 3%
  • @wearesocialsg • 409 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 26% 1% - +6% -12% -42% -
  • @wearesocialsg • 410 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 38.4M 76% 38.4M 76%
  • @wearesocialsg • 411 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41% 27% 17% 12% 10% 7% 7% 6% 4% 3% KAKAOTALK FACEBOOK KAKAOSTORY FACEBOOK MESSENGER TWITTER LINE INSTAGRAM GOOGLE+ TWITCH TUMBLR
  • @wearesocialsg • 412 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 1.9 2.9 1.2 0.7 0.3 0.1 1.8 3.5 1.9 1.1 0.5 0.2 16,000,000 43% 57% 23% 12% 11% 40% 18% 22% 19% 8% 12% 11% 4% 7% 5% 2% 3% 2% 0% 1%
  • @wearesocialsg • 413 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 82% 1.3957.1M 113%41.1M
  • @wearesocialsg • 414 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 113% 99%5% 95%57.1M
  • @wearesocialsg • 415 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 51 53%45% 43%47%
  • @wearesocialsg • 416 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 78% 43%46% 68%72%
  • @wearesocialsg • 417 SPAIN
  • @wearesocialsg • 418 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 46.09 URBANISATION: 80% 35.71 PENETRATION: 77% 22.00 PENETRATION: 48% 49.16 vs POPULATION: 107% 19.00 PENETRATION: 41% DIGITAL IN SPAIN • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 419 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +6% 0% -1% +7% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 420 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 96% 80% 73% 38% 16% [N/A] 12% 2%
  • @wearesocialsg • 421 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 47M 1H 55M 1H 36M 2H 25M
  • @wearesocialsg • 422 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 35.7M 77% 29.9M 65% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 423 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 35.71M 35.12M 35.50M
  • @wearesocialsg • 424 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 86% 11% 2%
  • @wearesocialsg • 425 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 62% 32% 7% 0.07% +4% -6% -3% 0%
  • @wearesocialsg • 426 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 22.0M 48% 19.0M 41%
  • @wearesocialsg • 427 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 45% 44% 24% 24% 21% 15% 14% 13% 9% 8% WHATSAPP FACEBOOK FACEBOOK MESSENGER TWITTER GOOGLE+ INSTAGRAM LINKEDIN SKYPE PINTEREST LINE
  • @wearesocialsg • 428 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.8 2.7 3.0 2.4 1.5 0.8 0.6 2.7 2.8 2.3 1.3 0.8 22,000,000 50% 50% 6% 4% 3% 25% 12% 12% 26% 14% 13% 21% 11% 10% 13% 7% 6% 7% 4% 4%
  • @wearesocialsg • 429 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 87% 1.2349.2M 107%40.0M
  • @wearesocialsg • 430 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 107% 69%24% 76%49.2M
  • @wearesocialsg • 431 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 38% 39%25% 33%51%
  • @wearesocialsg • 432 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 66% 27%61% 52%57%
  • @wearesocialsg • 433 THAILAND
  • @wearesocialsg • 434 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 68.05 URBANISATION: 52% 38.00 PENETRATION: 56% 38.00 PENETRATION: 56% 82.78 vs POPULATION: 122% 34.00 PENETRATION: 50% DIGITAL IN THAILAND • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 435 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +21% +19% -15% +21% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 436 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 96% 64% 27% 11% 2% [N/A] 1% 1%
  • @wearesocialsg • 437 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 45M 3H 53M 2H 52M 2H 27M
  • @wearesocialsg • 438 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 38.0M 56% 30.6M 45% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 439 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 38.00M 23.74M 19.50M
  • @wearesocialsg • 440 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 86% 11% 3% 1%
  • @wearesocialsg • 441 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 50% 45% 5% - -14% +30% -29% -
  • @wearesocialsg • 442 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 38.0M 56% 34.0M 50%
  • @wearesocialsg • 443 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 32% 29% 28% 22% 19% 14% 11% 11% 10% 10% FACEBOOK LINE FACEBOOK MESSENGER GOOGLE+ INSTAGRAM TWITTER PINTEREST WHATSAPP SKYPE LINKEDIN
  • @wearesocialsg • 444 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 4.4 6.9 4.2 1.9 0.9 0.5 4.3 7.1 4.1 1.8 0.9 0.6 38,000,000 50% 50% 23% 12% 11% 37% 18% 19% 22% 11% 11% 10% 5% 5% 5% 2% 2% 3% 1% 2%
  • @wearesocialsg • 445 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 69% 1.7682.8M 122%47.0M
  • @wearesocialsg • 446 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 122% 98%83% 17%82.8M
  • @wearesocialsg • 447 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 33% 32%33% 30%40%
  • @wearesocialsg • 448 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 48% 31%40% 39%44%
  • @wearesocialsg • 449 TURKEY
  • @wearesocialsg • 450 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 79.14 URBANISATION: 74% 46.28 PENETRATION: 58% 42.00 PENETRATION: 53% 71.03 vs POPULATION: 90% 36.00 PENETRATION: 45% DIGITAL IN TURKEY • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 451 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +10% +5% +2% +13% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 452 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 86% 56% 48% 11% 4% [N/A] 1% 5%
  • @wearesocialsg • 453 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 14M 2H 35M 2H 32M 2H 18M
  • @wearesocialsg • 454 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 46.3M 58% 40.5M 51% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 455 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 46.28M 40.40M 36.60M
  • @wearesocialsg • 456 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 77% 16% 4% 3%
  • @wearesocialsg • 457 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 51% 46% 4% 0.03% -25% +55% +9% +200%
  • @wearesocialsg • 458 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 42.0M 53% 36.0M 45%
  • @wearesocialsg • 459 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 32% 24% 20% 17% 16% 15% 13% 9% 8% 7% FACEBOOK WHATSAPP FACEBOOK MESSENGER TWITTER INSTAGRAM GOOGLE+ SKYPE LINKEDIN VIBER VINE
  • @wearesocialsg • 460 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 4.4 6.9 4.2 1.9 0.9 0.5 4.3 7.1 4.1 1.8 0.9 0.6 42,000,000 37% 63% 19% 8% 11% 36% 14% 23% 23% 8% 15% 12% 4% 8% 5% 2% 3% 3% 1% 2%
  • @wearesocialsg • 461 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 78% 1.1471.0M 90%62.1M
  • @wearesocialsg • 462 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 90% 39%55% 45%71.0M
  • @wearesocialsg • 463 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 36% 37%28% 35%43%
  • @wearesocialsg • 464 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 54% 24%40% 42%45%
  • @wearesocialsg • 465 UNITED ARAB EMIRATES
  • @wearesocialsg • 466 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 9.21 URBANISATION: 86% 8.81 PENETRATION: 96% 6.30 PENETRATION: 68% 17.19 vs POPULATION: 187% 5.60 PENETRATION: 61% DIGITAL IN THE UAE • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 467 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +3% +17% +5% +22% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 468 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 99% 91% 78% 33% 12% [N/A] 2% 8%
  • @wearesocialsg • 469 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 25M 3H 37M 3H 01M 1H 42M
  • @wearesocialsg • 470 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 8.81M 96% 7.40M 80% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 471 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 8.807M 8.328M 5.200M
  • @wearesocialsg • 472 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 89% 7% 2% 2%
  • @wearesocialsg • 473 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 47% 49% 4% 0.06% +1% +2% -23% +100%
  • @wearesocialsg • 474 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 6.30M 68% 5.60M 61%
  • @wearesocialsg • 475 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 47% 46% 46% 42% 29% 27% 27% 27% 20% 19% WHATSAPP FACEBOOK SKYPE FACEBOOK MESSENGER TWITTER INSTAGRAM LINKEDIN GOOGLE+ VIBER SNAPCHAT
  • @wearesocialsg • 476 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 0.2 0.6 0.6 0.2 0.1 0.0 0.3 1.9 1.6 0.6 0.2 0.1 6,300,000 26% 74% 7% 3% 5% 40% 10% 30% 34% 9% 25% 12% 3% 9% 3% 1% 3% 2% 1% 1%
  • @wearesocialsg • 477 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 53% 3.5117.19M 187%4.90M
  • @wearesocialsg • 478 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 187% 70%84% 16%17.19M
  • @wearesocialsg • 479 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 62% 60%41% 47%71%
  • @wearesocialsg • 480 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 80% 40%65% 53%62%
  • @wearesocialsg • 481 UNITED KINGDOM
  • @wearesocialsg • 482 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 64.91 URBANISATION: 83% 59.47 PENETRATION: 92% 38.00 PENETRATION: 59% 74.92 vs POPULATION: 115% 33.00 PENETRATION: 51% DIGITAL IN THE UK • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 483 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +2% 0% -0.2% +3% • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 484 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 92% 71% 75% 51% 21% [N/A] 13% 4%
  • @wearesocialsg • 485 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 3H 47M 1H 33M 1H 29M 2H 46M
  • @wearesocialsg • 486 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 59.5M 92% 40.3M 62% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 487 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 59.33M 59.47M 57.30M
  • @wearesocialsg • 488 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 85% 11% 3% 1%
  • @wearesocialsg • 489 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 59% 28% 12% 0.4% +8% -7% -16% +33%
  • @wearesocialsg • 490 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 38.0M 59% 33.0M 51%
  • @wearesocialsg • 491 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 47% 32% 24% 20% 14% 13% 12% 10% 10% 8% FACEBOOK FACEBOOK MESSENGER WHATSAPP TWITTER INSTAGRAM SKYPE SNAPCHAT GOOGLE+ LINKEDIN PINTEREST
  • @wearesocialsg • 492 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 2.1 5.3 4.1 3.4 2.5 2.1 1.9 5.4 4.0 3.0 2.0 1.7 38,000,000 51% 49% 11% 6% 5% 28% 14% 14% 21% 11% 11% 17% 9% 8% 12% 7% 5% 10% 6% 4%
  • @wearesocialsg • 493 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 81% 1.4274.9M 115%52.8M
  • @wearesocialsg • 494 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 115% 80%38% 62%74.9M
  • @wearesocialsg • 495 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 31% 37%24% 32%43%
  • @wearesocialsg • 496 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 79% 27%79% 73%77%
  • @wearesocialsg • 497 UNITED STATES OF AMERICA
  • @wearesocialsg • 498 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 322.9 URBANISATION: 82% 282.1 PENETRATION: 87% 192.0 PENETRATION: 59% 342.4 vs POPULATION: 106% 169.0 PENETRATION: 52% DIGITAL IN THE USA • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 499 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +4% +3% +4% +6% • Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.
  • @wearesocialsg • 500 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 85% 57% 72% 35% [N/A] 10% 12% [N/A]
  • @wearesocialsg • 501 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 15M 1H 55M 1H 43M 3H 18M
  • @wearesocialsg • 502 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 282.1M 87% 178.0M 55% • Sources: ITU; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 503 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 280.7M 282.1M 276.6M
  • @wearesocialsg • 504 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 79% 14% 6% 1%
  • @wearesocialsg • 505 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 65% 27% 8% 0.18% -2% +7% -4% -5%
  • @wearesocialsg • 506 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 192M 59% 169M 52%
  • @wearesocialsg • 507 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41% 26% 17% 15% 15% 12% 11% 11% 9% 8% FACEBOOK FACEBOOK MESSENGER TWITTER PINTEREST INSTAGRAM GOOGLE+ LINKEDIN SNAPCHAT SKYPE TUMBLR
  • @wearesocialsg • 508 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 8.3 27.0 21.0 17.0 15.0 15.0 7.3 27.0 19.0 14.0 10.0 9.7 192,000,000 54% 46% 8% 4% 4% 28% 14% 14% 21% 11% 10% 16% 9% 7% 13% 8% 5% 13% 8% 5%
  • @wearesocialsg • 509 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 81% 1.30342M 106%263M
  • @wearesocialsg • 510 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 106% 88%25% 75%342M
  • @wearesocialsg • 511 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 31% 38%28% 31%34%
  • @wearesocialsg • 512 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 71% 26%69% 60%66%
  • @wearesocialsg • 513 VIETNAM
  • @wearesocialsg • 514 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION 93.95 URBANISATION: 34% 47.30 PENETRATION: 50% 35.00 PENETRATION: 37% 142.99 vs POPULATION: 152% 29.00 PENETRATION: 31% DIGITAL IN VIETNAM • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 515 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 +10% +25% +5% +21% • Sources: UN, US Census Bureau; InternetWorldStats, Facebook, GSMA Intelligence.
  • @wearesocialsg • 516 JAN 2016 DIGITAL DEVICE OWNERSHIP • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. *Please see notes at the end of the report for definitions. MOBILE PHONE (ALL TYPES) SMART PHONE LAPTOP OR DESKTOP COMPUTER TABLET DEVICE TV STREAMING DEVICE HANDHELD GAMING CONSOLE E-READER DEVICE WEARABLE TECH DEVICE PERCENTAGE OF THE ADULT POPULATION* THAT OWNS EACH KIND OF DEVICE 93% 55% 46% 12% 2% [N/A] [N/A] [N/A]
  • @wearesocialsg • 517 JAN 2016 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE AVERAGE DAILY TELEVISION VIEWING TIME • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. 4H 39M 2H 25M 2H 18M 1H 31M
  • @wearesocialsg • 518 JAN 2016 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION ## 47.3M 50% 39.7M 42% • Sources: InternetWorldStats; mobile internet data based on GlobalWebIndex Q4 2015 survey; data has been rebased to show national penetration.
  • @wearesocialsg • 519 JAN 2016 INTERNET USERS: PERSPECTIVE ESTIMATES OF THE TOTAL NUMBER OF INTERNET USERS FROM DIFFERENT DATA PROVIDERS INTERNET USERS: INTERNETWORLDSTATS DATA INTERNET USERS: ITU DATA INTERNET USERS: CIA DATA • Sources: InternetWorldStats, ITU, CIA. # # # 47.30M 45.39M 40.10M
  • @wearesocialsg • 520 JAN 2016 FREQUENCY OF INTERNET USE USE THE INTERNET EVERY DAY USE THE INTERNET AT LEAST ONCE PER WEEK USE THE INTERNET AT LEAST ONCE PER MONTH 1 7 31 ? • Source: Google Consumer Barometer 2015. Figures based on responses to a questionnaire. Totals may exceed 100% due to rounding. USE THE INTERNET LESS THAN ONCE PER MONTH HOW OFTEN INTERNET USERS ACCESS THE INTERNET FOR PERSONAL REASONS (ANY DEVICE) 78% 18% 3% 1%
  • @wearesocialsg • 521 JAN 2016 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015. BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 71% 24% 4% - -9% +40% +4% -
  • @wearesocialsg • 522 JAN 2016 SOCIAL MEDIA USE • Sources: Facebook Q1 2016; Tencent Q3 2015; VKontakte Q3 2015, LiveInternet.ru Q1 2016. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM ## 35.0M 37% 29.0M 31%
  • @wearesocialsg • 523 JAN 2016 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 29% 25% 25% 20% 15% 11% 10% 9% 9% 6% FACEBOOK ZALO FACEBOOK MESSENGER GOOGLE+ SKYPE VIBER LINE TWITTER INSTAGRAM WHATSAPP
  • @wearesocialsg • 524 JAN 2016 FACEBOOK USER PROFILE • Source: We Are Social’s analysis of Facebook-reported data, Q1 2016. Note: table values may not sum to 100% due to rounding in reported data. DETAIL OF FACEBOOK USERS BY AGE GROUP AND GENDER, IN MILLIONS AGE TOTAL FEMALE MALE TOTAL 13 – 19 20 – 29 30 – 39 40 – 49 50 – 59 60+ 13 – 19 YEARS OLD 60+ YEARS OLD 20 – 29 YEARS OLD 30 – 39 YEARS OLD 40 – 49 YEARS OLD 50 – 59 YEARS OLD FEMALE MALE 5.1 7.2 2.7 0.8 0.3 0.1 5.3 8.6 3.3 1.0 0.4 0.3 35,000,000 46% 54% 30% 15% 15% 45% 21% 25% 17% 8% 9% 5% 2% 3% 2% 1% 1% 1% 0% 1%
  • @wearesocialsg • 525 JAN 2016 MOBILE PENETRATION (UNIQUE USERS vs. POPULATION) NUMBER OF UNIQUE MOBILE USERS (ANY TYPE OF HANDSET) NUMBER OF MOBILE CONNECTIONS (SUBSCRIPTIONS) MOBILE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION AVERAGE NUMBER OF CONNECTIONS PER UNIQUE MOBILE USER MOBILE USERS & CONNECTIONS COMPARING THE NUMBER OF UNIQUE MOBILE USERS TO THE NUMBER OF MOBILE CONNECTIONS • Sources: extrapolated from eMarketer data; GSMA Intelligence, Q4 2015. UN, US Census Bureau for population data. # # 63% 2.40143.0M 152%59.5M
  • @wearesocialsg • 526 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 152% 26%89% 11%143.0M
  • @wearesocialsg • 527 JAN 2016 MOBILE ACTIVITIES PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE MESSENGERS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE BANKING PERCENTAGE OF THE POPULATION USING MOBILE MAP SERVICES SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. $ 29% 28%23% 19%34%
  • @wearesocialsg • 528 JAN 2016 E-COMMERCE BY DEVICE SEARCHED ONLINE FOR A PRODUCT OR SERVICE TO BUY IN THE PAST 30 DAYS PURCHASED A PRODUCT OR SERVICE ONLINE IN THE PAST 30 DAYS VISITED AN ONLINE RETAIL STORE IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A LAPTOP OR DESKTOP COMPUTER IN THE PAST 30 DAYS MADE AN ONLINE PURCHASE VIA A MOBILE DEVICE IN THE PAST 30 DAYS • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY 45% 23%33% 32%37%
  • @wearesocialsg • 529 CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/DSM2016ES
  • @wearesocialsg • 530 CLICK HERE TO ACCESS WE ARE SOCIAL’S OTHER FREE REPORTS & HOW-TO GUIDES http://bit.ly/wassgss
  • @wearesocialsg • 531 SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: http://www.globalwebindex.net/
  • @wearesocialsg • 532 SPECIAL THANKS We’d also like to offer our thanks to GSMA Intelligence for providing their valuable data for this report. GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s data covers every operator group, network and MVNO in every country – from Afghanistan to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points. Leading operators, vendors, regulators, financial institutions and third-party industry players rely on GSMA Intelligence to support strategic decision- making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
  • @wearesocialsg • 533 SPECIAL THANKS We’d also like to offer our thanks to the following data providers for publishing much of the valuable data included in this year’s report: STAT COUNTER GOOGLE CONSUMER BAROMETER ERICSSON MOBILITY AKAMAI TECHNOLOGIES Lastly, we’d like to say a big thank you to the TheNounProject.com, who provided much of the inspiration for the icons used in this report.
  • @wearesocialsg • 534 DATA SOURCES USED IN THIS REPORT POPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (2016 data); United Nations World Urbanization Prospects, 2014 Revision. INTERNET USER DATA: InternetWorldStats (November 2015 Update); ITU Individuals Using the Internet, 2015; CIA World Factbook, January 2015; The Prospect Group; The China Internet Network Information Center; The Telecom Regulatory Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian Communications Commission; Akamai’s State of the Internet report (Q3 2015). Time spent, and mobile internet usage and penetration data extrapolated from GlobalWebIndex, Q4 2015. Share of web traffic data from StatCounter, January 2016. Frequency of internet use data from Google Consumer Barometer 2014-2015**. SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte, LINE, Kakao, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, and Snapchat as at January 2016. Social media usage data and time spent on social media extrapolated from GlobalWebIndex, Q4 2015. Facebook age and gender data extrapolated from Facebook-reported data, January 2016. Thanks to Niki Aghaei for her assistance with collecting and understanding social media user data for Iran. MOBILE PHONE USERS, CONNECTIONS AND MOBILE BROADBAND DATA: Latest reported national data from GSMA Intelligence (Q4 2015); extrapolated data from eMarketer; extrapolated global data from GSMA Intelligence (Jan 2016); Ericsson Mobility Report (Nov 2015); usage data extrapolated from GlobalWebIndex Q4 2015; Akamai’s State of the Internet report (Q3 2015); Google Consumer Barometer 2014-2015**. ECOMMERCE DATA: GlobalWebIndex Q4 2015; Google Consumer Barometer 2014-2015**. DIGITAL DEVICE OWNERSHIP DATA: Google Consumer Barometer 2014-2015**. NOTES: ‘Annual growth’ figures are calculated using the data we reported in We Are Social’s Digital, Social & Mobile in 2015 report. * GlobalWebIndex surveys more than 700,000 internet users aged 16 to 64 ever quarter across 34 countries around the world, representing 90% of the global internet population. ** Google’s Consumer Barometer polls a nationally representative total population (online & offline) aged 16+ in each country surveyed except in Argentina, Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam, US where the sample base is aged 18+, and Japan, where the sample base is aged 20+. For more details, see consumerbarometer.com.
  • @wearesocialsg • 535 IMPORTANT NOTES We Are Social publishes its compendium of digital, social, and mobile media statistics on an annual basis, but on occasion we may need to alter or update the information and data contained therein. To ensure you have the most up-to-date version of this report, please visit http://bit.ly/DSM2016DI. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world. However, reference to these territories and any associated elements (including flags) does not imply the expression of any opinion whatsoever on the part of We Are Social or any of its employees, nor on the part of any of the featured data partners, nor any of those organisations’ employees, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and charts contained in the report are as accurate and up-to-date as possible, but neither We Are Social, nor any of its employees, nor any of its contractors, subcontractors or their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of any information, or represents that its use would not infringe privately owned rights. We Are Social will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill as a result of any actions taken based on any of the content contained within this report.
  • @wearesocialsg • 536 WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE. WE CALL THIS SOCIAL THINKING. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, INTEL, HSBC, AND GOOGLE. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT [email protected] FIND OUT MORE AT WEARESOCIAL.COM.
  • @wearesocialsg • 537 WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG [email protected] +65 6423 1051 WEARESOCIAL.COM http://wearesocial.com/sg/ http://www.linkedin.com/in/eskimon http://twitter.com/wearesocialsg mailto:[email protected] http://wearesocial.com
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